Digital marketing strategies of Emami Ltd

1. Digital Marketing
Department of MBA
Topic: Emami Ltd
Jayanth P
SRN : PES1202204456

2. •Founded in 1974, Emami is headquartered in Kolkata,
India.
•The company offers a wide range of Ayurvedic and
natural personal care products.
•Emami is known for its commitment to quality and
innovation.
Introduction
Established in 1974, The Company has a portfolio of over
450 products based on ayurvedic formulations. Emami's
current operations comprise 70 countries including
SAARC, MENAP, SEA, Africa, Eastern Europe and the CIS
countries.
More than 140 Emami products are sold every second
somewhere around the world. Emami Limited, the flagship
company of the Group, recorded a turnover of Rs 3406
crore, in 2022-23.

3. Introduction to Business Idea
and Strategy
Welcome to today's presentation on Business Idea and Strategy. This
presentation will explore the differences between a business idea and a
strategy, and their importance in strategic management.
SECTOR INFORMATION

4. Emami's
primary
keywords:
• Wellness
• Ayurvedic
• Natural
• Personal Care
• Beauty
• Healthcare
• Wellness
• Skin care
• Hair care
• Men's grooming
• Ayurvedic products
• Herbal products
• Natural products
• Made in India
Emami’s
Additional
keywords:
•Emami
•BoroPlus
•Navratna
•Fair and Handsome
•Zandu Balm
•Kesh King
•FMCG
•Ayurvedic
•Herbal
•Cosmetic
•Personal care
•Healthcare
Keyword Analysis

5. META DESCRIPTION ANALYSIS
Sample meta description from Emami's
website source code:
"Emami - A Trusted Name in Healthcare and
Beauty Products. Discover Our Ayurvedic &
Natural Personal Care Range for Wellness."
<meta name="description" content="Emami Limited is one of
the major skin care and health care FMCG companies in India
providing natural skin care and healthcare products with its
popular brand presence globally." />
<meta name="keywords" content="Emami products,
healthcare products, health care, natural skin care
products" />

6. ▪ Engaging with the audience through informative and entertaining
content.
▪ Promoting the brand's commitment to natural and Ayurvedic products.
▪ Leveraging user-generated content for authenticity.
▪ Regular blog posts on healthcare, wellness, and beauty topics.
▪ Video tutorials showcasing product benefits.
▪ Infographics on Ayurvedic principles.
SOCIAL MEDIA AND CONTENT
MARKETING STRATEGIES

7. Social media campaigns
Emami has run a number of successful social media campaigns in recent
years. Some of these campaigns include:
•BoroPlus "Winter Care" campaign: This campaign encouraged people
to share their winter care tips and stories using the hashtag
#BoroPlusWinterCare. The campaign was a success on social media,
with over 10,000 participants and over 1 million impressions.
•Navratna "Head Massage" campaign: This campaign promoted the
benefits of head massage using Navratna oil. The campaign featured a
video of a group of friends giving each other head massages, and it was
set to the song "Head, Shoulders, Knees and Toes." The campaign was a
hit on social media, with over 5 million views on YouTube.
•Fair and Handsome "Glow & Win" contest: This contest encouraged
men to share photos of themselves with their partners using the
hashtag #FairAndHandsomeGlowAndWin. The winners of the contest
received cash prizes and other prizes. The contest was a success on
social media, with over 100,000 participants and over 1 million
impressions.

8. Performance Metrics
Key performance indicators (KPIs) monitored by Emami:
• Website traffic and user behavior analysis.
• Social media engagement metrics (likes, shares,
comments, followers).
• Conversion rates and sales data.
• Email open and click-through rates for email
marketing effectiveness.

10. SEO analytics

11. Celebrity Endorsements

13. Future Recommendations
Suggested improvements for Emami's digital marketing
strategy:
• Enhance SEO efforts to improve organic search visibility.
• Expand influencer partnerships to reach a broader audience.
• Explore emerging platforms like TikTok for additional brand
exposure.

14. Conclusion
Emami is a leading FMCG company in India with a strong digital marketing
presence. The company uses digital marketing to connect with its target
audience, build relationships with them, and promote its products. Emami has
run a number of successful social media campaigns in recent years, which have
helped to increase brand awareness and sales.

15. Thank You