1. Allan Jackson: Copyright year: 2008 Company Profile · Company: Jackson Triggs Winery · Size: Large · Industry: Wine · Business Activity: Manufacturing · Type of Entity: Public Corporation · Number of Employees: 500 to 10,000 · Country: Canada · Headquarters: Toronto, ON Yearly Revenue: Greater than $25 million Video Information : Allan Jackson: What is a typical business model in this industry? You try and spread your overheads across your bigger brands, and try and sell up from that on the premium side. The keyword in the wine industry, I would say, Nova Scotia, Canada, and the world at the moment is "premium." The actual growth per capita consumption is not increasing that much, but what’s happening is those who do drink wine are buying better, so what we try to do is produce better wines, higher sales value, higher margins, and there tends to be higher loyalty, and a little less competition there, so that’s the high ground. 2. Bill McEwan: Copyright year: 2009 Company Profile · Company: Sobeys Inc. · Size: Large · Industry: Grocery · Business Activity: Wholesale and retail trade · Type of Entity: Public Corporation · Number of Employees: More than 10,000 · Country: Canada · Headquarters: Stellarton, Nova Scotia Yearly Revenue: Greater than $25 million Video Information : Bill McEwan: What is the business model of your company? In other words, how does it make money? Our business model is essentially to decentralize customer contact and centralize expertise. We go to business across the second largest country in the world and we fundamentally believe that the operating characteristics, the consumer characteristics, the demographics, the labour force, the competitive situation is very different as an example in Victoria, British Columbia than it is in Hamilton, Ontario or Chicoutimie, Quebec versus Esteban, Saskatchewan. So on that basis we go to business with strong operating teams, on a regional market basis across this country so we can be as close as possible to the decision making that makes a difference with the customer and we give the authority and the autonomy for people to act in those marketplaces. On a centralized basis we govern, we guide, we navigate. We will centralize those things that don't impact the customer experience, our payroll function is centralized, our accounts payable function is centralized. We do that because it doesn't make a difference where those functions are performed, its more efficient, we have to be mindful of our costs but we like to think our business model is the combination of optimal effectiveness in market to take advantage of the market situation and optimal efficiency to lower our cost base to sustain our ability to be competitive. So Decentralized customer contact centralized expertise. 3. Dave Collins Copyright year: 2009 Company Profile · Company: Wilson Fuels Co. Limited · Size: Medium · Industry: Retail Gasoline · Business Activity: Wholesale ...

1. 1. Allan Jackson:
Copyright year: 2008
Company Profile
· Company: Jackson Triggs Winery
· Size: Large
· Industry: Wine
· Business Activity: Manufacturing
· Type of Entity: Public Corporation
· Number of Employees: 500 to 10,000
· Country: Canada
· Headquarters: Toronto, ON
Yearly Revenue: Greater than $25 million
Video Information :
Allan Jackson: What is a typical business model in this
industry?
You try and spread your overheads across your bigger brands,
and try and sell up from that on the premium side. The keyword
in the wine industry, I would say, Nova Scotia, Canada, and the
world at the moment is "premium." The actual growth per capita
consumption is not increasing that much, but what’s happening
is those who do drink wine are buying better, so what we try to
do is produce better wines, higher sales value, higher margins,
and there tends to be higher loyalty, and a little less competition
there, so that’s the high ground.
2. Bill McEwan:
Copyright year: 2009
Company Profile
· Company: Sobeys Inc.
· Size: Large
· Industry: Grocery
· Business Activity: Wholesale and retail trade
· Type of Entity: Public Corporation

2. · Number of Employees: More than 10,000
· Country: Canada
· Headquarters: Stellarton, Nova Scotia
Yearly Revenue: Greater than $25 million
Video Information :
Bill McEwan: What is the business model of your company? In
other words, how does it make money?
Our business model is essentially to decentralize customer
contact and centralize expertise. We go to business across the
second largest country in the world and we fundamentally
believe that the operating characteristics, the consumer
characteristics, the demographics, the labour force, the
competitive situation is very different as an example in
Victoria, British Columbia than it is in Hamilton, Ontario or
Chicoutimie, Quebec versus Esteban, Saskatchewan. So on that
basis we go to business with strong operating teams, on a
regional market basis across this country so we can be as close
as possible to the decision making that makes a difference with
the customer and we give the authority and the autonomy for
people to act in those marketplaces. On a centralized basis we
govern, we guide, we navigate. We will centralize those things
that don't impact the customer experience, our payroll function
is centralized, our accounts payable function is centralized. We
do that because it doesn't make a difference where those
functions are performed, its more efficient, we have to be
mindful of our costs but we like to think our business model is
the combination of optimal effectiveness in market to take
advantage of the market situation and optimal efficiency to
lower our cost base to sustain our ability to be competitive. So
Decentralized customer contact centralized expertise.
3. Dave Collins
Copyright year: 2009
Company Profile
· Company: Wilson Fuels Co. Limited

3. · Size: Medium
· Industry: Retail Gasoline
· Business Activity: Wholesale and retail trade
· Type of Entity: Private Company
· Number of Employees: 25 to 500
· Country: Canada
· Headquarters: Halifax, Nova Scotia
Yearly Revenue: Greater than $25 million
Copyright year: 2009
Video Information
Dave Collins: How does your company make money?
The vast majority of what we do, although it is changing now
with our convenience store and fast food operations, is buy and
resell petroleum. And so, what we do is look to forge
partnerships, both on spot and term basis for supply. And we
just buy a whole lot of product and we break it up and we resell
it to retail. So we're a classic wholesaler on some levels and we
just buy a whole lot and hopefully at a lower price than what we
can sell it at. So that's really our business model.
4. Hartley Richardson
Copyright year: 2007
Hartley Richardson is President and CEO of Winnipeg based
James Richardson & Sons Ltd.
Company Profile
· Company: James Richardson & Sons, Limited
· Size: Large
· Industry: Diversified Company
· Business Activity: Administrative and support service
activities
· Type of Entity: Private Company
· Number of Employees: 500 to 10,000
· Country: Canada
· Headquarters: Winnipeg, Manitoba
Yearly Revenue: Greater than $25 million
Video Information:

4. Hartley Richardson: What is the basic formula (business model)
for making money at your company?
Our philosophy is to take good businesses, ensure that they’ve
got strong leadership, and then to support them in every respect,
ensuring that they’ve got a strong balance sheet and that if
they’re continuing to grow, we take a very basic process of
building each year on growing the businesses, making sure that
they expand and therefore the profitability will follow.
5. Heather Kennedy
Copyright year: 2007
**TBD**
Company Profile
· Company: Suncor Energy Inc.
· Size: Large
· Industry: Oil and Gas
· Business Activity: Mining and Quarrying
· Type of Entity: Public Corporation
· Number of Employees: 500 to 10,000
· Country: Canada
· Headquarters: Calgary, Alberta
Yearly Revenue: Greater than $25 million
Video Information: Name: Heather Kennedy
Position: Vice President - Human Resources and
Communications
Heather Kennedy: What is the basic business model of the
company?
Suncor's basic business model is to maximize the extraction of
the resource in the oil sands in North Eastern Alberta. We do
that by, of course, being an efficient miner and extractor and up
grader of the oil that is there. But we also do it by being an
integrated company - we have a natural gas division that allows
us to procure as much natural gas as we consume in oil sands.
We have our own refineries so that we are absolutely able to
maximize the value for our shareholders, and one of our basic
business model is that we have a strong renewable energy

5. component, focusing mostly on wind energy at the moment but
we really do find that is a nice balance for an oil company to try
to find a sustainable type of energy to balance some of the
mitigating factors that we need to balance.
6. Michelle Peill
Copyright year: 2009
Michelle is the former co-owner of What's For Supper located
in Halifax, Nova Scotia.
Company Profile
· Company: What's for Supper
· Size: Small
· Industry: Catering
· Business Activity: Accommodation and food service
activities
· Type of Entity: Private Company
· Number of Employees: Fewer than 25
· Country: Canada
· Headquarters: Halifax, Nova Scotia
Yearly Revenue: Less than $1 million
Video Information
Name: Michelle Peill
Position: Co-Owner
Company: What's for Supper
Michelle Peill: Is branding an important aspect of a typical
business model in this industry?
Yes, it is, because we do have competition and we need to have
"What's for Supper", our logo, our reputation out there, and be
the first company in mind when customers think of meal
preparation.
7. Patricia Lyall
Copyright year: 2010
**TBD**

6. Company Profile
· Company: Destination Halifax
· Size: Small
· Industry: Tourism
· Business Activity: Administrative and support service
activities
· Type of Entity: Not-For-Profit
· Number of Employees: Fewer than 25
· Country: Canada
· Headquarters: Halifax, Nova Scotia
Yearly Revenue: Less than $1 million
Video Information
Name: Patricia Lyall
Position: President and CEO
Company: Destination Halifax
Patricia Lyall: What is the business model of your company?
It is non-profit society. We do have some core stakeholders but
the predominant and most significant source of revenue for our
operations is the hotel marketing levy, where there is a
percentage levied on occupied rooms throughout the
municipality and 60% of the revenue generated as a result of
that is directed to our organization for the purpose of carrying
out our sales and marketing activity.
8. Peter Elderkin
Copyright year: 2012
Peter Elderkin is the owner of Elderkins Farm Market and Cider
House
Company Profile
· Company: Elderkins Farm Market and Cider House
· Size: Small
· Industry: Agriculture
· Business Activity: Agriculture, forestry and fishing
· Type of Entity: Private Company
· Number of Employees: Fewer than 25
· Country: Canada

7. · Headquarters: Wolfville
Yearly Revenue: Less than $1 million
Video Information:
Peter Elderkin: What is a typical business model (formula for
making money) in this industry?
I think the basic business model you have to do is volume.
That’s what you have to have today to make money. I don’t
believe I have the volume to do that now. I see a lot of changes.
I’ve been working at this since ’79 and I see an awful lot of
changes and the returns we are getting are insignificantly
different then they were in ’79 to now. Our costs are through
the roof so what we’re looking at is basically the volume if you
can produce five times the apples with the same input, your
costs are probably five times as much but that’s the only
possible way that you can you can make money. With some of
the new varieties there’s some potential, but you still need the
volume.
9. Steve Snider
Copyright year: 2009
**TBD**
Company Profile
· Company: Halifax Harbour Bridges
· Size: Medium
· Industry: Harbour Bridge Management
· Business Activity: Transportation and Storage
· Type of Entity: Private Company
· Number of Employees: 25 to 500
· Country: Canada
· Headquarters: Halifax, Nova Scotia
Yearly Revenue: $1 million to $25 million
Video Information
Name: Steve Snider
Position: Halifax Harbour Bridges
Company: Halifax Harbour Bridges
Steve Snider: What is the business model of your company?

8. Our business model is user pay. Toll facilities are the source of
all of our revenues. These come from our users and are use for
the maintenance of the bridges we operate. We focus on
providing the best service we can at the most reasonable cost.
10. Suzanne Corkum
Copyright year: 2008
Suzanne Corkum is the owner of Sainte Famille Wines.
Company Profile
· Company: Sainte Famille Wines
· Size: Small
· Industry: Wine
· Business Activity: Manufacturing
· Type of Entity: Private Company
· Number of Employees: Fewer than 25
· Country: Canada
· Headquarters: Windsor, Nova Scotia
Yearly Revenue: Less than $1 million
Video Information
Name: Suzanne Corkum
Position: Owner
Company: Sainte Famille Wines
Suzanne Corkum: What is a typical business model in this
industry?
We have found that you have to be at least around 5,000 cases
per year. If you get up beyound10, 000 you are actually losing
money it sounds a but strange but at the same time what you
have to be is in the 75,000 to 100,000 case model before you are
really making big money again. And it has a lot to do with your
marketing stream in other words you are doing more
wholesaling so your margin are less and also you are getting
into larger more expensive equipment so the capital costs are
very high.