SPECIAL REPORT: Fall 2011 Season Recap

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SPECIAL REPORT: Fall 2011 Season Recap

  1. 1. SPECIAL REPORT:Fall 2011 Season Recap Prepared by Alex Karas Director of Marketing Strategy Rock the Aisle Bridal Productions
  2. 2. Report Overview• Data Source & Collection Method• Show Counts• Bride Demographic Information• Exhibitor Satisfaction Results• Spring 2012 Show Schedule• How To Sign-up For Shows
  3. 3. Data Source & Collection Method• All data was collected from brides and exhibitors at Rock the Aisle Bridal Shows• Data was collected across three shows in Salem, Ocean, and Cape May counties• Data was collected via written surveys• Incomplete surveys were omitted from results
  4. 4. Show Counts• Average pre-registered brides: 124• Average attending brides: 90• Exhibitor category limits: 3-4 per category
  5. 5. Bride Demographic Information Age of Brides Average Household Income 10% 8% 11% <35,000 19% 18-22 35000-49000 23-27 23% 23% 50000-74000 28-32 26% 45% 75000-100000 32+ 35% 100000+ Highest Education Level Wedding Budget Completed<10000 10000-19999 20000-29999 30000+ Associates Bachelors Masters Doctorate 10% 31% 20% 32% 31% 48% 28%
  6. 6. Exhibitor Survey ResultsNumber of Brides Attending Organization/Flow of Show 2% 0% 0% 0% 0% 7% Very Satisfied Very Satisfied Quite Satisfied 31% Quite Satisfied37% Neutral Neutral 56% Quite Unsatisfied Quite Unsatisfied 67% Unsatisfied Unsatisfied Would you attend this show Your Booth Location next season? 0% 6% 98.98% 7% Very Satisfied Quite Satisfied17% Neutral Quite Unsatisfied 70% Unsatisfied 1.02% Yes No
  7. 7. Spring 2012 Show ScheduleRock the Aisle Bridal Productions will be producing shows all over NJ and the Philadelphia Metro Area from January through April 2012. For the latest show schedule, go to: rocktheaislebridal.com
  8. 8. How To Sign-up For Shows• Go to rocktheaislebridal.com• Click show schedule• Choose a show listed as, “Exhibitor Registration”• Click select• Choose your display category• Choose your booth display size and other advertising options, click select• Complete the form and enter credit card information
  9. 9. Not Satisfied With Your CurrentBridal Show Production Company? Make the Switch Today & Join Our Satisfied Exhibitors!

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