The document discusses a marketing strategy using 15-20 second video ads on YouTube, Facebook, and TikTok to promote giving away a free coffee machine. The ads would ask viewers if they want a free coffee machine and direct them to contact the company for more details. Influencers on Instagram, YouTube, and Facebook would be asked to post similar videos to their own accounts using the slogan "We want to get a FREE COFFEE MACHINE". A survey form would also collect leads with the incentive of earning a coffee machine.