5 marketing campaign

1. India's top 5 Marketing Campaigns
5. JK Super Cement – “Vishwaas hai isme kuch khaas hai” – I am sure all you perverts remember this
ad. Just in case you don’t, here is it.
I am sure Sigmund Freud had an Indian lineage. Otherwise we wouldn’t have produced such
revolutionary ads. This threw all marketing concepts of using emotional connect (sexual appeal) for only
low involvement products out of the window. This campaign simplified interpretation of all marketing
concepts and summed up into one single simple solution – Get a struggling super hot model in bikini, buy
cricketing ad slots and your campaign is a hit.
4. Zandu Balm – Has there ever been a better example of subliminal advertising in history than this??
Even though they deny it, I am sure Zandu sponsored it. “Munni Badnaam hui” has ensured that
whenever a guy is in some distress, he will remember Zandu Balm. Sales figures revealed that Zandu
Balm sales rose immediately after the release of the song. As soon as the song started to fizzle out,
Zandu in a token gesture sued the movie makers to keep the song in news for a month longer than it
should have. I seriously hope that Kotler recognizes this campaign and “Munni” gets its place in all future
Kotler editions, a place it richly deserves.
3. Hakim Usmani – This is easily the best example of Out of Home mass advertising. While most OOH
campaigns are never noticed, you would have seen or read this campaign even as a 10 year old. Using
dilapidated houses besides railway tracks meant that they have one of the world’s highest No of views to
investment ratios. (Unfortunately, my friends are not as sporting as me and would have some real mean
comments about this one. Therefore, I would not comment any further. Use your own jurisdiction)
2. IIPM – Love him or hate him, you have to concede that IIPM is brilliant at one thing – marketing. It has
achieved any marketing god’s dream – Selling an inferior product at a huge premium. It has transformed
the “My dad is an ATM, I am cool (read as loser)” generation into “My dad is an ATM, I am an MBA (now
an educated loser)” Few things I really like about IIPM are –
• It has decreased the gap between the haves and have-nots. Now UP’s desi lala can tell his munim (CA)
– “Arre kaha aapne apne bête ko MBA karne Kozhikode bhej dia, Mera beta to Delhi mai MBA kar raha
hai. Use free laptop bhi mila. Uske college ka bhi naam kuch II karke hi hai”
• Being a sort of wannabe quizzer myself, I am delighted that IIPM has brought fun back to Business
Quizzing. Have you seen how gay the quizmasters of other institutes are??? They will show you
someone’s underwear, two random logos, a male model and ask you to connect the pics. The worst part
is that you will find people answering such questions.
So what if Sharukh cannot answer the question, Connect – KKR, Red Chillies, Circus and Baazigar.
Atleast he brings the oomph factor to quizzing. There were more girls at IIPM quiz “show” than the
number of girls combined in all other quizzes(atleast 1000) I have been to.
Obviously there are questions about ethics, authenticity etc but I am not going to question it. Being
masters of marketing, I am sure IIPM ads would be appearing next to my blog which will help me earn 1
or 2 dollars. And I will (just like TOI, NDTV and all other media channels) never say anything against
somebody who is bringing me revenue.
1. India TV – Great Management thinkers always talk about “Identifying your TG and positioning your
product to suit their whims.” Obviously, they have not seen India TV. India TV has managed to do what

2. no other product has achieved in history. It has managed to be present in more than two categories at
once. For a large portion of the country it is a news channel, for others it is the televised version of
fakingnews.com, for few other publicity hungry youngsters it is a sure shot way of coming on television.
Imagine a youngster who is not good looking has no singing or acting talent but wants to star on a reality
show. He can simply call India TV and they will help him create some news. I am sure Pagal Patrakar
(from the fakingnews fame) gets 90% of his ideas from India TV. Arindam Chaudhari “fans” will argue that
IIPM should have been at number 1 position but I would like to end with the India TV headline that sealed
the top spot for India TV.
On the day of the royal wedding when all channels were busy showing the mundane wedding India TV
ran a special 30 min show with the title - “Kya Kate Prince William ke liye dhood ka glass layengi??”