1) The opening titles feature shots of London buildings from a crane camera and zooming into a window showing an armchair with blood on it, introducing the film's dark and ominous tone.
2) Text credits are shown over shots of cogs and gears turning, with blood dripping among them, building intrigue around the mechanical elements.
3) Dramatic red text spells out the film's title "Sweeney Todd: The Demon of Fleet Street" over images of a grinder and meat turning to blood, hinting at the story's violent acts and foreboding atmosphere through the use of disturbing visuals.