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Workspace unveils all your business secrets

Have you ever wondered how your co-workers and clients perceive the office space you work in? What signals does your workplace project?
Workplaces send signals about the people populating them, the organizational structures, the company culture, the brand values and visions.
Signal Theory can help with just that. In this Slideshare, we show how you can use it.

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Workspace unveils all your business secrets

  1. 1. Are you aware of the signals your workplace projects? Signal Theory
  2. 2. Introduction Have you ever wondered how your employees, clients and other stakeholders perceive your workplace? What does your workplace signal and communicate? Workplaces send signals about the people populating them, the organisational structures, the company culture, the brand values and visions. The physical workspace holds an enormous power to bring strategies, customers’ demands and brand values alive, act as a receptacle for corporate memory and give employees constant visual stimuli to the company ethos.
  3. 3. We’re facing a mismatch Even though there are many opportunities in strengthening company values, culture and goals through a larger emphasis on signals communicated through our physical frameworks – not many have successfully taken advantage.
  4. 4. of your employees do not see the connection between organisation values and the physical framework of the organisation. If you ask employees whether the physical frameworks reflect the values and the identity of the workplace, only 50% will say yes. This means that half of employees in many workplaces believe that their office space does not reflect the values of the organisational and what it stands for. 50%
  5. 5. Choose the image you want to project No business can afford to risk, sending signals that do not reflect the company culture, values and visions. Becoming aware of the ways in which your company can project the right image is therefore of crucial importance. If you’re looking to signal that your organisation is flat and democratic, then a floor structure reflecting manager seniority should be avoided. Likewise, you shouldn’t look for promoting knowledge sharing and collaboration if your workspace consists of closed offices, cubicles and a limited number of open plans. One person cellular office / private ownership of m2 (No face to face contact and limited knowledge sharing) Activity based working environment / joint ownership of m2 (Promotes a culture of knowledge sharing and collaboration )
  6. 6. Signal syndication The time where the office Art Committee consisting of few randomly selected employees was in charge of the office decorations is over. These days, workplace and interior design are closely connected to top management’s outcome demands and strategies to improve performance. The balance between space and identity represents a central element in the organisation’s professional storytelling. Thus, the organisational and professional artefacts and signals need to be coordinated and synchronized with the communication of organisational goals and values.
  7. 7. Signal syndication Organisational artefacts The values of the organisation What is the raison d’être of the organisation? What are the values that drive us? Professional artefacts Organisational competences Who are we and which competences and professional skills do we have in the organisation? Personal artefacts Current team project Who are we as human beings? What do we constitute as important in this little community?
  8. 8. Sending the right signals To secure proper organisational understanding both internally and externally, the signals transmitted must be in alignment with the organisational values, missions and visions. Focusing on giving the right clues and sending the right signals is not only important from a branding perspective. It also plays a role in reducing organisational uncertainty and asymmetric information between the organisation and its stakeholders as well as being able to retain employees and attract new talent. Do the formal meeting areas communicate the professionalism that the organisation and the company’s representatives represents? Does the reception signal the quality and professionalism that guarantees the clients, they have arrived in the right place? Does the back office enable colleagues to update their knowledge of work in progress and developments just by walking through the organisational spaces?
  9. 9. Release the potential In markets with hyper intensive competition, product differentiation is no longer sufficient to maintain credible competitive advantages. Nowadays companies need to position the entire corporation, with all its tangible aspects. For these reasons it is our believe that a growing number of organizations, in the coming years, will look to the most effective ways to express themselves and communicate their organizational purposes and values. The workspace, the service and the interior will become an even more important resource in the quest to reach organizational goals, strengthen the brand experience and grow the competitive advantage. And the numbers speak for themselves. Sending the right signals matters of the Millennials entering the labor market today believe that the design of the workplace is more important than salary. 70% believe that inspirational physical surroundings are the most important thing for them to live up to their full potential at work. 6 10out of
  10. 10. Learn more about the strategic workplace design. Visit &