8. And in 2002 We along with others took
over the club and started to build
25 Jan 2002
Trust joins
Consortium of
businessmen primarily locally
based fans - via a
legal agreement
9. It wasn’t easy! Our ground was falling
apart & we couldn’t get any lower
14. We were careful with off the field
expenditure & had budgets which we stuck to
‘I think in 99 per cent of the
clubs that have problems, the
issue is they forget the simple
things.
That’s probably true in life as
well. If you bring in £80, then
don’t spend £100. That’s not
hard, is it?’
Huw Jenkins: Chairman Swansea City
19. So what 5 aspects were key to the
Supporters’ Trust succeeding
20. Our Supporter Director’s worked hard
to build trust but became one of the
team
Today our Supporter
Director is part of the
DNA of the club Involved in every key
decision
27. Our Success?
• We are instrumental in the running of the club
• We have helped ensure our club is debt free and
well run financially
• We are maintaining our shareholding even with
new share issues
• We continue to raise on average around £40k per
year
• We can ensure that no ‘speculator’ can come &
gamble with our club
28. What we have learned?
• If your club means something to your community
then work for it
• Communicate, communicate & communicate
• Not everyone will like you & support you
• Get yourself organised & look professional
• Seek out and listen to advice – Supporters’ Direct
and others
• Be clear about what you stand for
• Remember its a marathon and not a sprint
29. We’re working to extend our stadium Plan
to increase to 32,000 – Paid by SCFC
30. Investing off the pitch in a state of the art
academy/training facility
31. We came up at the same time but…..
£65.2m turnover
£14m profit
9th place
Major trophy!
£63m turnover
£22m loss
20th place
Relegation?
32. Our message
•
•
•
•
•
Get involved and be involved
Your club, your future
Don’t think it will never happen – Cycles!
Become the hub of your community
Stand up for the most important people at
your club
• Think about 10/20/30 years time – What is
the only common link in your club!
33. With the hard work & team work
comes achievements
Swansea City Supporters’ Trust Management Board 2012/13
34.
35. Thanks for your time
Good luck with the plans you have!
תודה לך על זמנך ובהצלחה עם
התוכניות שלך לעתיד
Any questions?
www.swanstrust.co.uk
info@swanstrust.co.uk
Twitter.com@swanstrust