The document provides tips for effective email marketing. It recommends: 1) only sending emails to people who want them; 2) overwhelming users with valuable content tailored for phones and keeping it short and shareable; and 3) being consistent with your tone, message, and schedule while also speaking, listening, and responding to recipients and making your brand human by showing you care. It concludes by emphasizing the importance of measuring metrics like open rates, click-through rates, and bounces to continuously learn and improve email campaigns.

1. What’s the
Story?
Email marketing that
engages and inspires

2. Don’t Be These Guys

3. 1. Send Email to
People Who
Want It
2. Overwhelm
Users With
Value
3. Be Consistent
4. Speak, Listen
and Respond
5. Be Human
6. Measure
Yourself

4. Send Email to People Who
Want It
The Golden Rule
of Rabbi E-Kiva:
“That which is spamful to you
do not email to your neighbor”

5. Overwhelm Users with Value
 Know your audience
 Have a clear call
to action
 Plan to make LOTS of
content
 Think about phones first
 Keep it short
 Make it shareable
 Give them something
useful

6. Be Consistent
 Set a schedule for your emails
 Map out your year, especially if you plan
to drive fundraising through email
 Stay on tone, on message, and on
personality
 Email lists age very quickly
 Automate your welcome and goodbye
sequences

7. Speak, Listen & Respond

8. Be Human
 Use a person in the “Sender” Line
 Your brand should be experienced as the
passion of people to make a difference
 Show that you care
 Ask for feedback
 Remember special
events, birthdays
and milestones

9. Measure Yourself
 Open Rate, CTR, and Bounces
 Landing pages and analytics
 Send, Measure, Learn
 A/B testing
 Set goals: audience growth, content
engagement, donation, advocacy

10. Isaac Shalev
isaac@sage70.com
(917) 859-0151
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