1. PPE
PPE
UGV
UGV
PPE
PPE
PPE
New Innovations
SOF
SOF
SOF
SOF
SOF
Cyber Warfare
Joint Ventures
Counter-Terrorism
Soldier Modernization
Rapid-response
Ground manoeuvring capabilities
LICLIC
Asymmetrical Warfare
Oil & Gas
Perimeter Protection
Surveillance
Cyber Warfare
HLS
Missile Defense
Missile Defense
Missile Defense
Non-conventional warfare
Police
Police
olice
ISDEF
ISDE
ISDEF
ISDEF
Security
Security
Fire Detection
Fire Detection
Fire Detection
Fire
Fire Detection
Command and
Patrol Vehicles
Command and Patrol Vehicles
Tactical Vehicles
SME’s
Interoperability: Defence and Security
Ground Forces
Ground Forces
Interoperability
SAR
Intelligence
C-IED
Counter-Terrorism
Military
Military
CBRNe
UAS
ity Challenges
Civil Emergency Planning
C-IED
C4ISR
C4ISR
Simulation
Simulation
Unmanned
Systems
Tactical Logistics
Joint Ventures
Tactical Vehicles
SME's
Jamming Devices
Thermal Imaging Devices
Energy Saving Solutions
hutes/Guided Parachute Systems
Parachutes/Guided Parachu
Water Purification Systems
Water Purification Systems
UAV
UAV
AV
Soldier
Modernization
Tactical logistics
Tactical logistics
C4ISR
C4ISR
C-IED
C-IED
PPE
UGV
UGV
PPE
PPE
PPE
nnovations
SOF
SOF
SOF
SOF
Cyber Warfare
Joint Ventures
Counter-Terrorism
Soldier Modernization
Rapid-response
Ground manoeuvring capabilities
LIC
Asymmetrical Warfare
& Gas
Perimeter Protection
Surveillance
HLS
Missile Defense
Missile Defense
ense
Non-conventional warfare
Police
ISDEF
Security
Security
Fire Detection
Fire Detection
Fire Detection
Fire Detection
mand and
Vehicles
Command and Patrol Vehicles
SME’s
Interoperability: Defence and Security
nd Forces
Ground Forces
Interoperability
R
Intelligence
C-IED
Counter-Terrorism
Military
Military
CBRNe
UAS
C-IED
C4ISR
Simulation
Simulation
Logistics
Ventures
Tactical Vehicles
SME's
Jamming Devices
Thermal Imaging Devices
aving Solutions
hute Systems
Parachutes/Guided Parachute Systems
fication Systems
Purification Systems
UAV
UAV
Soldier
Modernization
Tactical logistics
Tactical logistics
C4ISR
C4ISR
C-IED
MILITARY POLICE SPECIAL FORCES HOMELAND SECURITY COUNTER - TERRORISM
THE RIGHT PLACE
THE RIGHT PEOPLE
THE RIGHTTIME
THE 7TH INTERNATIONAL DEFENCE & HLS EXPO
JUNE 2-4
WWW.ISDEFEXPO.COM

2. Initiates and
encourages
cooperation
between
industry and
end-users
Increases
exporting
prospects for
companies
SME’s
Enhances
business
opportunities
and strengthens
relationships for
both the exhibitors
and visitors
Facilitates
access to 3rd
markets and
joint-ventures
12,000
VISITORS
250EXHIBITORS
86%BUYING POWER
25
presentations
80DELEGATIONS
Provides a
venue for
international
strategic
cooperation
and dialogue
90+NATIONS
WHERE
BUSINESS
HAPPENS
NATIONAL
PAVILIONS
Embraces the
achievements
and strengths
of Israel
LIVE
DEMONSTRATIONS
Israeli Companies are important end-users and
are involved in 100’s of projects throughout the world.
Making ISDEF an effective business platform to both
the global and domestic market
Companies that participate at ISDEF are more likely
to be considered for projects and win
ISDEF is the only international exhibition in which
technical and field officers from the IDF attend
Israel is centrally located where Europe,
Asia and Africa meet, providing ease of access to
other countries and is cost effective
Interoperability will be among the focuses at ISDEF
2015
64% of products and systems on display have dual
use capabilities
Military equipment is the 2nd largest import to Israel,
after raw materials
ISDEF facilitates a strategic environment for
international cooperation and dialogue to ensure
that end users are exposed to more of the latest
technological innovations, products and systems that
could be implemented and used in an operational
capacity
Foreign companies will constitute nearly 50% of the
exhibitors
86% of attendees have buying power
GainAccess to
“ISDEF is a platform for companies looking to penetrate the Israeli market...ISDEF ia an opportunity”
-Way Industries
THEISRAELIMARKET INDUSTRIAL
COOPERATION & JOINT VENTURES
3rd MARKET OPPORTUNITIES END
USERS & DECISION MAKERS
“Very focused group of customers/end-users”
-L3
EXHIBITOR PROFILE
48% Returning Exhibitors
52% New Exhibitors
Main factors driving change in
business strategies:
New Market Opportunities
43% International Companies
57% Israeli Companies
Biggest drivers for company revenue
growth over the next three years:
Joint Ventures 50%
64% of products & systems have dual
use capabilities for defence and security
applications
36% 64%
Dual Use Applications
Defence / HLS
HLS Sector
Defence Sector
55%45%
55% of exhibiting companies at ISDEF 2013
were from the security and HLS sector
THE 7TH INTERNATIONAL DEFENCE & HLS EXPO
Israel’s status as a leading provider of defence and security systems in the global market,coupled
with ISDEF’s position as the premier international exhibition in Israel, provides exhibitors with the
ability to: enter the Israeli market, maintain local relationships, form joint-ventures and create third
market opportunities
Decision makers from the IDF,
MOD, Police, Prison Authorities &
Israel Emergency Services
Senior Israeli defence procurement
and defence capability staff
Top level international delegations
CEO’s, business development and
R&D executives
Buyers
Distributors & Agents
Investors
Engineers
Consultants
Press
ATTENDEE QUALITY
86% of visitors have buying power
Industry Military Government & Ministries
Police & Prison Authorities International
ATTENDEE PROFILE

3. WORKSHOPS
√ Increase sales
√ Market Entry
√ Introduce new products or services
√ Enhance your relationships with
customers
√ Gain media exposure
√ Check out the competition
√ Enhance company image or brand
√ Conduct sales meetings
√ Identify agents and distributors
√ Identify new customers
√ Network
√ Showcase products or services
√ Reach a targeted audience
√ Attend to inquiries and
distribute information
√ Meet potential partners that can
lead to business alliances
√ Tourism
GLOBAL BUSINESS PLATFORM
THE 7TH INTERNATIONAL DEFENCE & HLS EXPO
A unique opportunity for companies to
operate and demonstrate products and
systems to a wide audience comprising
of key figures from the defence and
security industry, decision makers and
procurement capability staff.
UGV’s
UAV’s
Operational capabilities
Surveillance systems
Weapon displays
EOD demonstrations
CQB
LIVE DEMONSTRATIONS
PRODUCT CATEGORIES
Cyber Security/Warfare
SAR Solutions
Robotic Platforms
Tactical Logistics
Soldier Modernization
C4ISR
Tactical Long Range Communication Systems
PPE
Water Purification Systems
Tactical Vehicles
Command and Patrol Vehicles
Parachutes/Guided Parachute Systems
Energy Saving Solutions
Thermal Imaging Devices
Fire Detection
Jamming Devices
Air/Land/Sea Defence Capabilities
Homeland Security Applications
Counter-Terrorism
Unmanned Systems: UGV’s / UAV’s
Simulation Systems
Weapon (Systems) and Accessories
C-IED
CBRNe
Non-Conventional Warfare
SOF
Combat Equipment
Electronic Warfare Systems
Vehicle Protection
Border Protection
Textiles
Emerging Security Challenges
Civil Emergency Planning
Interoperability: Defence and Security
ISDEF 2015 will include interactive
workshops exclusively for exhibitors.
This unique feature is not only
suitable for the presentation of
new products but also a good
opportunity to raise awareness of
the capabilities and applications of
existing products. The Workshops
are a forum for companies to
present and discuss product
development, modernization
and integration in real-time to a
professional audience that includes
end users, key industry figures,
government officials and buyers.
THE DEMO AREA IS IDEAL FOR:
“Best trade show we have been to in regards to organization and networking”
-Paradigm SRP
“Fantastic to be visited by Chiefs of Staff…Feels like a growing Event.”
-Nammo

4. CYPRUS
DBDC
11 Zinonos Sozou str, Office 103,
CY-1075 Nicosia, Cyprus,
Tel : 00357- 22475406,
Fax: 00357- 22475606,
Contact: Dimitris Angelopoulos M. Sc.
Email: dbdc.defence@gmail.com
dbdc@skynet.be
www.dbdcgroup.com
CHINA
Loulan Expo Services Ltd.
5th Floor, Hanking International
Plaza,
Nanshan District, Shenzhen
0755-26093497
http://www.loulanexpo.com
Email: echo@loulanexpo.com
INDIA
MediaTransasia India Ltd
323 Udyog Vihar, Phase 4
Gurgaon 122016, Haryana
Tel : +91 124 475 9500
Fax : +91 112 981 0281
Mobile : +91 99 1082 5151
E-mail : vishal@mediatransasia.com
ITALY
Ediconsult Internazionale srl
Piazza Fontane Marose 3
Genova 16123
Tel : +39 010 583684
Fax : +39 010 566578
Contact: Chiara Giulia Arienti
E-mail: fiere@ediconsult.com
USA / US PAVILION
Oak Overseas, Ltd.
112 Cabarrus Avenue East
Concord, NC 28025 USA
704.837.1980 x304
Contact: Ms. Karina Snyder
ksnyder@oakoverseas.com
www.oakoverseas.com
GERMANY
CCO Creative Consulting GmbH
Exhibition Marketing
Sonnenstrasse 10, Feldkirchen
Munich D-85622, GERMANY
Tel : +49 89 90 09 833
Contact : Nico Baumbach
E-mail: nico.baumbach@cco-germany.eu
GLOBAL SALES AGENTS
Supported By
Media Partners
W W W. I S D E F E X P O . C O M
SQM OF SPACE5,000
+ WORKSHOPS AND SEMINARS
LIVE DEMONSTRATIONS
NATIONAL PAVILIONS
MEDIA OUTLETS75
MARKET OPPORTUNITIES3rd
80DELEGATIONS
250EXHIBITORS
90COUNTRIES
12,000VISITORS FROM OVER
3DAYS
Contact ISDEF for more information on: Space rates, national pavilions sponsorships, workshops,live
demonstrations, the delegation program and registration
MANAGING DIRECTOR
Ms. Harte Feldman
T: +972 3 691 4564
F: +972 3 691 4567
h.feldman@isdefexpo.com
EXTERNAL AFFAIRS
Mr. Mitchell Kramer
T: +972 3 691 4564 ext 300
M: +972 54 993 8648
mitchell@isdefexpo.com
INTERNATIONAL SALES
Mr. Jonas Zolkén
T: +972 3691 4564 ext 300
M: +972 52 288 3633
j o n a s @ i s d e fex p o. c o m
ISRAEL SALES
Mr. Meir Abo
T: +972 3691 4564 ext 112
F: +972 3 691 4567
m e i r @ i s d e f e x p o . c o m
ISRAEL SALES
Mr. Alon Porat
T: +972 3691 4564 ext 267
F: +972 3 691 4567
a l o n @ i s d e f e x p o . c o m
5 Ma’avar Yabok, Tel-Aviv, israel 67440 | info@isdefexpo.com
THE 7TH INTERNATIONAL DEFENCE & HLS EXPO
JUNE 2-4
2015