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RICK JE NSE N
22-26 76TH STREET QUEENS, NY 11370          email: TYPEAEDITOR@GMAIL.COM




                                                                 COPYWRITER / WRITER / EDITOR	
                                                                 TYPE A EDITORIAL NEW YORK, NY 2011 – PRESENT
                                                                 Mercedes-Benz USA and PCWorld utilize my automotive technical
                                                                 knowledge and writing savvy for print and online products. Projects
                                                                 range from automotive technology pieces, to competitive comparisons
                                                                 and M- and C-Class online sales training modules. I also created the
                                                                 ad copy for the 2011 Mercedes-Benz 4th of July service campaign
                                                                 postcard and email.
                                                                 Responsibilities: Study project concept, input brief, and scope of work. Study
                                                                 target demographics. Research subject vehicle and competitor technical
                                                                 information. Create powerful, concise headlines and copy on tight deadlines.

                                                                 EDITOR IN CHIEF	
                                                                 AUTOTRADER.COM CLEARWATER, FL 2008 – 2011
                                                                 At AutoTrader.com I spearheaded the integration of the newly
                                                                 formed AutoTrader Classics editorial department into the automotive
                                                                 publishing industry. I oversaw two monthly magazines with 350,000
                                                                 circulation, and worked hand-in-hand with AutoTraderClassics.com,
                                                                 which saw 35,000 visitors a day. I shot and hosted videos posted to our
                                                                 website and YouTube. I was called on to utilize my contacts at OEMs
                                                                 like General Motors and aftermarket companies like Comp Cams to
                                                                 create advertising campaigns, resulting in substantial ad dollars.
                                                                 Responsibilities: Utilized internal and external research to determine
                                                                 effective content. Planned and executed editorial that benefited both
                                                                 readers and advertisers. Wrote cover features. Wrote, shot, and hosted
                                                                 videos with General Motors and other industry companies. Created and
                                                                 rolled out effective and efficient workflow processes and procedures.
                                              education          Exposed in-house staff to industry conferences and events. Challenged staff
                                                       B.A.      to adopt the latest, most cutting-edge industry techniques. Interviewed,
                                               University of     hired, and oversaw freelance contributors. Performed field work like vehicle
                                           Nebraska-Lincoln
                                                                 testing, racing, and technical builds.
                                                 1994-1998
                                 English, with double minor in
                                                                 EDITOR IN CHIEF / EDITOR
                                      Psychology and History     SOURCE INTERLINK NEW YORK, NY 2001 – 2008
                                     Honors Program Graduate     At Source Interlink I wrote print and web general features, as well as
                Emphasis in Journalism, including News Writing   technical articles, for four magazines: GM High-Tech Performance,
                      and Reporting, Photojournalism, Editing,   High Performance Pontiac, Muscle Mustangs & Fast Fords, and
                                         and Magazine Writing    Mustang Illustrated. All had different editors, styles, and voices. In
                                                                 2004, I was promoted to editor in chief of GM High-Tech Performance.
                                                    skills       Immediate needs were to substantially increase website content, and
                                    OPERATING SYSTEMS:           hire, train, and oversee 10 staff and freelance editors. Additionally, I
                                Macintosh OSX, Windows XP        wrote cover stories and produced content for the magazine and web-
                                                                 site, and took and hosted technical and racing videos for the web. Built
                                            APPLICATIONS:        relationships with industry companies, and assisted sales teams with
                                   Microsoft Office, InDesign,   advertiser support. Attended performance driving schools, and tested
                                    InCopy, basic Photoshop      vehicles on the drag strip, autocross, and road course.
                           WEB / PHOTOGRAPHY / VIDEO:            Responsibilities: Oversaw staff and freelance editors. Created content
                       Basic web design, Canon, Nikon, action    for print and online products. Worked with publisher to determine an
                                      photography and video      affordable yet effective content and travel budget, and adhered to it without
                                                                 fail. Worked with production department to streamline processes and
                                             references          ensure quality. Worked with art director to plan and execute cover photo
                                        Available upon request   shoots. Attended new vehicle long leads and other press events.

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Rick Jensen Resume Copywriting

  • 1. RICK JE NSE N 22-26 76TH STREET QUEENS, NY 11370 email: TYPEAEDITOR@GMAIL.COM COPYWRITER / WRITER / EDITOR TYPE A EDITORIAL NEW YORK, NY 2011 – PRESENT Mercedes-Benz USA and PCWorld utilize my automotive technical knowledge and writing savvy for print and online products. Projects range from automotive technology pieces, to competitive comparisons and M- and C-Class online sales training modules. I also created the ad copy for the 2011 Mercedes-Benz 4th of July service campaign postcard and email. Responsibilities: Study project concept, input brief, and scope of work. Study target demographics. Research subject vehicle and competitor technical information. Create powerful, concise headlines and copy on tight deadlines. EDITOR IN CHIEF AUTOTRADER.COM CLEARWATER, FL 2008 – 2011 At AutoTrader.com I spearheaded the integration of the newly formed AutoTrader Classics editorial department into the automotive publishing industry. I oversaw two monthly magazines with 350,000 circulation, and worked hand-in-hand with AutoTraderClassics.com, which saw 35,000 visitors a day. I shot and hosted videos posted to our website and YouTube. I was called on to utilize my contacts at OEMs like General Motors and aftermarket companies like Comp Cams to create advertising campaigns, resulting in substantial ad dollars. Responsibilities: Utilized internal and external research to determine effective content. Planned and executed editorial that benefited both readers and advertisers. Wrote cover features. Wrote, shot, and hosted videos with General Motors and other industry companies. Created and rolled out effective and efficient workflow processes and procedures. education Exposed in-house staff to industry conferences and events. Challenged staff B.A. to adopt the latest, most cutting-edge industry techniques. Interviewed, University of hired, and oversaw freelance contributors. Performed field work like vehicle Nebraska-Lincoln testing, racing, and technical builds. 1994-1998 English, with double minor in EDITOR IN CHIEF / EDITOR Psychology and History SOURCE INTERLINK NEW YORK, NY 2001 – 2008 Honors Program Graduate At Source Interlink I wrote print and web general features, as well as Emphasis in Journalism, including News Writing technical articles, for four magazines: GM High-Tech Performance, and Reporting, Photojournalism, Editing, High Performance Pontiac, Muscle Mustangs & Fast Fords, and and Magazine Writing Mustang Illustrated. All had different editors, styles, and voices. In 2004, I was promoted to editor in chief of GM High-Tech Performance. skills Immediate needs were to substantially increase website content, and OPERATING SYSTEMS: hire, train, and oversee 10 staff and freelance editors. Additionally, I Macintosh OSX, Windows XP wrote cover stories and produced content for the magazine and web- site, and took and hosted technical and racing videos for the web. Built APPLICATIONS: relationships with industry companies, and assisted sales teams with Microsoft Office, InDesign, advertiser support. Attended performance driving schools, and tested InCopy, basic Photoshop vehicles on the drag strip, autocross, and road course. WEB / PHOTOGRAPHY / VIDEO: Responsibilities: Oversaw staff and freelance editors. Created content Basic web design, Canon, Nikon, action for print and online products. Worked with publisher to determine an photography and video affordable yet effective content and travel budget, and adhered to it without fail. Worked with production department to streamline processes and references ensure quality. Worked with art director to plan and execute cover photo Available upon request shoots. Attended new vehicle long leads and other press events.