Personal Information
Organization / Workplace
Stockholm, Sweden Sweden
Occupation
Konsult på Kapero
Industry
Advertising / Marketing / PR
About
Seasoned Communications Strategy Director with more than 20 years of experience. Responsible for defining the communication- and media strategy for some of Swedens largest advertisers. Experienced in both online- and offline strategy formulation and in search engine optimization and social media implementation.
Specialties:
• Business development and interactive strategy
• Online and offline media investment and allocation
• Search Engine Marketing (SEO and Paid Search)
• Virtual communities and communities of practice
• Innovation- and product development management
• Relationship management and relationship marketing
Tags
marknadskommunikation
marknadsföring
performance marketing
viral marketing
social media marketing
marketing
kapero
fredrik hallberg
advertising
marketing communication
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