Fredrik Hallberg

Stockholm, Sweden Sweden

Konsult på Kapero

Advertising / Marketing / PR

Seasoned Communications Strategy Director with more than 20 years of experience. Responsible for defining the communication- and media strategy for some of Swedens largest advertisers. Experienced in both online- and offline strategy formulation and in search engine optimization and social media implementation. Specialties: • Business development and interactive strategy • Online and offline media investment and allocation • Search Engine Marketing (SEO and Paid Search) • Virtual communities and communities of practice • Innovation- and product development management • Relationship management and relationship marketing