AXSES pioneered the concept of holiday theme marketing

1. AXSES Themes Marketing
Marketing the Tourism with a Unique Travel Platform
made for Tourism Operators
12 years building technology for tourism suppliers
knowledge engineering
*engineering information & process for the knowledge based economy
making information malleable, configurable, searchable, accessible and delivered to
suite

2. Knowledge engineering
Holiday Themes Marketing
.
AXSES has pioneered the concept of Holiday
Themes Marketing, combining: Personalised
search, comparison shopping, dynamic
content, dynamic packaging, dynamic
profiling, dynamic rates, quotations,
bookings, search engine marketing and
branding.
Deliver the right message, to the right
audience, with the right process and
tailored to the occasion.
.
http://HolidayThemesMarketing.com
Close more Direct sales and expand
distribution

3. Knowledge engineering
Holiday Themes Marketing
.
Example:
BarbadosHolidayThemes.com
Advertise only
(link to property website)
Interactive/Dynamic themes
.
(bookable)

4. Knowledge engineering
Interactive themes perform best
Interactive:
Quotes, comparison shopping,
on-line bookings
database marketing, reporting
vs: Link to website only!
Blue:
.
Distribution (discontinue in May 2008)
You loose 25% of prospects by not offering online quotes, comparison
shopping and bookings

5. Knowledge engineering
Interactive vs. Not Intreractive
Not Interactive
Like an advertisement
cannot quote, cannot book,
cannot save itinerary,
no marketing database
Example of interactive service
Interactive
Cost compare subscriber
quote, compare, book, save
You loose 25% of prospects by not offering online quotes, comparison
shopping and bookings

6. Knowledge engineering
What does not works
No
Users click to your website
inconsistent format, information, process
terms / vat in-out / service / seasons / quotes
Return to cost/compare/analyse
Websites – not easy to compare
Not interactive! You cannot be selected!!
>>> No marketing database. No prospect

7. Knowledge engineering
Quotes, compare features, reservation, bookings, advice,
marketing, management .
Hotel quote
compare
room
rates>>>
.
All suitable and available room listed
Select compare to add to shopping list >>> Rooms popup when room clicked
Click quotes for instant costing of family holiday
Book >>>>

8. Knowledge engineering
Increase bookings & service
.
All users are captured in marketing
database
Transaction reports
contact management
mass mail, arcMail
help close & manage business
Traveler services:
myprofile/mypreferences
mybarbados/mylinks/
mybookings/myflights/
direct mail newsletters

9. Knowledge engineering
Interactive Themes include
.
• Rates in themes channels
Offer quotes, comparison shopping and bookings to travelers using themes
• Listing in BookingsBarbados / Comparison shopping interactive
• Interactive Barbados hotel Search
The Number one Hotel Search for Barbados
. Used by over 100,000 visitors each month

10. Knowledge engineering
Themes Check. list
• Create a description with the words of the Theme
This will help get the page listed on search engines and speak directly to the traveler
looking for that Theme holidays
• link the theme to a page that compliments the theme
It should link to quotes and bookings for the theme
This page can also be optimised to get listed on Search engines
•
. Make the theme interactive so travelers can get quotes and book online
This will also offer travelers more features and give you a direct marketing database

11. knowledge engineering
advanced technology | know-how
training & support
providing the tools to help suppliers
build brands, markets & profits
*engineering information & process for the knowledge based economy
making information malleable, configurable, searchable, accessible and delivered to suite