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AXSES arcRes: Holiday & Travel Themes Marketing

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AXSES pioneered the concept of holiday theme marketing

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AXSES arcRes: Holiday & Travel Themes Marketing

  1. 1. AXSES Themes Marketing Marketing the Tourism with a Unique Travel Platform made for Tourism Operators 12 years building technology for tourism suppliers knowledge engineering *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite
  2. 2. Knowledge engineering Holiday Themes Marketing . AXSES has pioneered the concept of Holiday Themes Marketing, combining: Personalised search, comparison shopping, dynamic content, dynamic packaging, dynamic profiling, dynamic rates, quotations, bookings, search engine marketing and branding. Deliver the right message, to the right audience, with the right process and tailored to the occasion. . http://HolidayThemesMarketing.com Close more Direct sales and expand distribution
  3. 3. Knowledge engineering Holiday Themes Marketing . Example: BarbadosHolidayThemes.com Advertise only (link to property website) Interactive/Dynamic themes . (bookable)
  4. 4. Knowledge engineering Interactive themes perform best Interactive: Quotes, comparison shopping, on-line bookings database marketing, reporting vs: Link to website only! Blue: . Distribution (discontinue in May 2008) You loose 25% of prospects by not offering online quotes, comparison shopping and bookings
  5. 5. Knowledge engineering Interactive vs. Not Intreractive Not Interactive Like an advertisement cannot quote, cannot book, cannot save itinerary, no marketing database Example of interactive service Interactive Cost compare subscriber quote, compare, book, save You loose 25% of prospects by not offering online quotes, comparison shopping and bookings
  6. 6. Knowledge engineering What does not works No Users click to your website inconsistent format, information, process terms / vat in-out / service / seasons / quotes Return to cost/compare/analyse Websites – not easy to compare Not interactive! You cannot be selected!! >>> No marketing database. No prospect
  7. 7. Knowledge engineering Quotes, compare features, reservation, bookings, advice, marketing, management . Hotel quote compare room rates>>> . All suitable and available room listed Select compare to add to shopping list >>> Rooms popup when room clicked Click quotes for instant costing of family holiday Book >>>>
  8. 8. Knowledge engineering Increase bookings & service . All users are captured in marketing database Transaction reports contact management mass mail, arcMail help close & manage business Traveler services: myprofile/mypreferences mybarbados/mylinks/ mybookings/myflights/ direct mail newsletters
  9. 9. Knowledge engineering Interactive Themes include . • Rates in themes channels Offer quotes, comparison shopping and bookings to travelers using themes • Listing in BookingsBarbados / Comparison shopping interactive • Interactive Barbados hotel Search The Number one Hotel Search for Barbados . Used by over 100,000 visitors each month
  10. 10. Knowledge engineering Themes Check. list • Create a description with the words of the Theme This will help get the page listed on search engines and speak directly to the traveler looking for that Theme holidays • link the theme to a page that compliments the theme It should link to quotes and bookings for the theme This page can also be optimised to get listed on Search engines • . Make the theme interactive so travelers can get quotes and book online This will also offer travelers more features and give you a direct marketing database
  11. 11. knowledge engineering advanced technology | know-how training & support providing the tools to help suppliers build brands, markets & profits *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite

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