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M a r c h 2 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a ...
M a r c h 2 9 , 2 0 1 6
A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a ...
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A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a ...
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5 Star Reputation Marketing Atlantissub Reviews Case Study

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Case study of how HolidayHotelReviews.biz is building animated review videos and publishing them to build reputation and get more customers for Atlantis Submarines Barbados. Video animation by AllCast productions. Syndication via Newswire.net and purpose build networks that include RealHolidays.Tv and the HolidayHotel.reviews network as well as Atalantis website and its own social network.

See latest Press release https://www.slideshare.net/irclay/newswire-startup-holidayhotelreviewsbiz-takes-guest-reviews-to-new-heights

Published in: Travel
  • THis case Stucdy on atlantis Review Videos Reputaion Marketing Was featured in Travel Weekly - see http://finance.travelweekly.com/northstar.travelweekly/news/read/32038136
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5 Star Reputation Marketing Atlantissub Reviews Case Study

  1. 1. M a r c h 2 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 1 Images Matter Focus images should be related but do not have to be specific to submarines. Underwater scenes and people enjoying sea side holidays have far more impact and get more views ATLANTISUB reputation Marketing Review Videos Several videos completed. Pete was featured. Achieved Google Page 1 domination for Barbadosubtours ...Page 2 Production Developed our own systems for green screen video and 5 star review animation ... Page 3 Press Releases Over 4500 views on Newswire.net. 100 + media sites have picked up the news ...Page 4 Syndication Built Barbadosubtours network. The network also includes over 100 3rd party sites and 100 media sites, creating over 200 site we syndicate to. ..Page 5 FIRST FULL MONTH OF REVIEW VIDEO & REPUTATION MARKETING The results are excellent and will increase as we grow the footprint and fine tune messages. We proved that images matter considerably. The big takeaway, which we believe will help your traditional marketing, is that images matter. This became very apparent with the Press Release. Initially we used an an image of the outdoor billboard looking out to sea. Viewership over one week was less than 400. We changed the image to something that seemed vaguely related but was intriguing. We then re-featured the PR and it jumped to 4500 readers in a few days. The second takeaway is that animated video, where we create videos or slideshows of the actual review, vastly outperforms text and audio.
  2. 2. M a r c h 2 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 2 REVIEW VIDEO Published on Mar 11, 2016 Atlantis Submarines & BarbadosUbtours - Fantastic Star reviewer Harene - (by Pete) Honest reviews are the life blood on our business and we know that travelers like you need to know what other travelers have to say about our service and their experience on Atlantis Submarines Barbados. That is why we gather and share reviews from all resources on the internet: From TripAdvisor to our own guest comments. In this review, a happy guest shares what they loved about diving with our professional, friendly and highly trained crew onboard a real coastal adventure submarine. Harene says: "You can do this tour night or day, I went 11a.m. Ideal for adults and children. Narrow, so cosy, and air conditioned. Large viewing windows. Excellent information and sometimes very funny interaction from the crew. No food, drinks or toilets on this trip. (VIP trip is different.) Non VIP trip cost about £74 pp. Spoiler alert, so do not read on. We saw many different kinds of fish (beautiful colours,) turtles, coral reefs, eels, octopus and a ship wreck and got down to 145ft. On the way back you have a choice of a glass of rum punch, orange juice or water. " We are serious about delivering a unique, top quality and unforgettable holiday experience that you will remember forever. Contact us today using the contact form or booking service at link below. Barbados Atlantis Submarines Fantastic 5 Star Review - Harene https://www.youtube.com/watch?v=7wEFUe_c6rQ
  3. 3. M a r c h 2 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 3 REVIEW VIDEO PRODUCTION Next Video (above) The next video will be an animation of the points by Delibiere. We can choose from several models according to their availability - We will try to get Jasmin (top right). A draft of the video with a temporary spokesperson is on Dropbox: https://www.dropbox.com/s/shnxe1i8c7a7hha/ The standard review-video presents a text version of the review introduced by a professional spokesperson and ending with a call to action by the same spokesperson (bookends). We have expanded the concept by adding our own green-screen productions, voice overs and animation. After multiple tests, we believe that Atlantis video reviews should all be animated as in the case of the first (with Pete). We will add professional voice overs, video animation and brand identification. The generic spokesperson work well for the bookends. The lack of high resolution video is a major drawback. We have scraped footage off of YouTube and made it work. Testing voiceover audio not animated Published to HHR Jan 30 Debilery (Trish) Published to HHR. Dec 2, 2015. Starter bonus Reviewer Phil Karn- (Brandon) Testing Model - Not Published (Jasmin)
  4. 4. M a r c h 2 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 4 PRESS RELEASE Animated clickable map created for the PR Newswire Syndicated Release The PR was published on March 16th and syndicated to top media by Newswire.net. Newswire.net featured the PR on its News and Travel sections. At this time it has had over 4500 views on the Newswire site and many more have seen it on the 100 plus media sites that have picked it up. A separate report of the pickup is available. Images Matter The initial image failed to attract readers. Although the article was displayed to thousands, it had only 400 readers in two week. Upgrading to the more enticing and more generic underwater photo increased viewership by 500 %. We think that it is a good idea to apply this lesson across the board. It has wider appeal and can reach those who may never have thought about a submarine adventure. Multimedia - Multi Channel Promo The article was enhanced with an animated map which Kathy created for the promo. It also included the video, the hi-res image and social media links. It liked to http://barbados.Atlantissubmarines.com at the top of the page and again at the end. The PR was picked up by Boston Globe and many top performing news media sites. It has also been promoted through our purpose built network (Barbadosubtours), HolidayHoltel, AllCast Marketing and 3rd party networks. In total, the network contains several hundred sites. We use them strategically and not all for the same links or at the same time. http://newswire.net/newsroom/pr/00092115-holidayhotelreviews.html
  5. 5. M a r c h 2 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 5 SYNDICATION Keep the reviews on your site to engage more and loose less. Review Video Strategy Our Primary Goal is to create meaningful animated videos that help tell your story and will appeal to a large potential market. The information is syndicated to the sites your potential clients use. That includes your website, your social media and other digital media sites we build for you, as well as others we own or network with. Video & Graphics Benefits Show & Tell Engages at 5 times the rate of text Spreads the word Keeps prospect on your properties Quality links back to your site Better Placement of Search Results Over time, the links and content created will boost your search engine ranking. In the first 3 months, we will begin to rank for our niche target terms. This can later be expand to high traffic terms. See this on the next page. Host Reviews on Your Network With the new HolidayHotelReviews.biz service, reviews are gathered from all digital media and featured on suppliers’ own sites. This engages travelers on the hotel and destination sites where they stay longer, do more and book direct. Guests may also leave feedback and reviews on your site and the system will help them post that to Google and other sites. Reviews posted to your site are also syndicated to the connected networks. Typical review sites don’t show the product. Shoppers need to look around more. They also do not connect emotionally, as they are not visual and lack impact. Animated videos and graphics that we create are far more informative and engaging.
  6. 6. M a r c h 2 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 6 SYNDICATION RESULTS Tracking Strategy The initial ranking will be for the network terms we have chosen to work with. Searches for BarbadosubTours will show many of the network sites created for Atlantis. We evaluate what is tracking and refine our strategy based on results. Later we expand the terms using top rated sites as authority links. Results See your Google Page 1 ranking on right. All with arrows are our network. Vimeo and YouTube videos are both ranking in positions 1 and 2 of Google search results. Also ranking are the Barbados.org social pages, the BarbadosubTours LinkedIn, Scoop.it, Skyrock, Deviantart and Blogspot (Google Blogger). These may become key sites for future promos. It is an impressive start which builds a great foundation for more targeted work. In the next promo, we will aim higher and track results and conversions. We will also integrate more sites and start syndicating reviews as graphically optimized images to the network of image sites. Some of the social media, video, blog and document site we utilize. We post to your network, to HHR and AllCast, in addition to 100s of partner sites and media.
  7. 7. M a r c h 2 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 7 FEATURED ON NEWSWIRE Travel News Press Releases
  8. 8. M a r c h 2 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 8 New Content Two more videos Create & publish content for the associated blogs Create one more Press Release or main blog for an authority site (blogger) Bookmark and syndicate all Optional Do an interview with a guest or with management Consider Advertising to get more traffic NEXT Continuity - Enrich, Rinse & Repeat Continue syndication and posting of existing content Modify Video and post to Dailymotion and other video sites - may do teaser videos boosting the YouTube channel and video Post modified videos with new blog content on partner sites Load Video to Facebook and boost post Expand social posting with graphic representation Post relevant high quality content to BarbadosubTours network Guest Post and comment on authority sites (include Youtube, CNN) Syndicate presentation to Document Sites like Slideshare Required We need high-res images and video. Try again to include your Google accounts (issue with access) Kathy will install more onsite tracking
  9. 9. M a r c h 2 9 , 2 0 1 6 A T L A N T I S U B M a r k e t i n g • A X S E S A l l C a s t P R O D U C T I O N & H o l i d a y h o t e l . r e v i e w s ! 9 #1 Bestseller CONTACT US HolidayHotelReviews.biz Building, managing & marketing 5 star reviews and brand reputation with the latest in video production, monitoring, automated systems and marketing technology. Get more info at at http://www.holidayhotelreviews.biz/contact Free Consultation http://www.holidayhotelreviews.biz/consult Atlantis Submarines Barbados http://barbados.atlantissubmarines.com Barbados Holiday planner http://holidays.barbados.org About HolidayHotelReviews.biz is a product of AXSES AllCastMarketing & Productions AllCastMarketing.com. AXSES, a pioneer in tourism development has been featured in the New York Times for its innovations in tourism. The AXSES team’s latest innovation is a dynamic visual travel planning system using behaviour responsive technology and personalization. These are also being embedded in the HHR solutions. CEO of AXSES, Ian R Clayton is also an avid blogger, author and publisher. His latest book WEBSITE is a #1 bestseller on Amazon. It is the first of a series that covers Media & Technology in Hotel & Tourism Marketing. http://www.amazon.com/Marketing-Tourism-WEBSITE-website-bookings-ebook/dp/

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