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iPhone Development
    Concept to App Store




         Phil Wright
        phil@touchopia.com
             @wrightph
         801.554.5113 (m)
“Apple sold an average of $1 million a day in
applications for a total of about $30 million in
         sales over the [first] month.”



 quot;I've never seen anything like this
      in my career for softwarequot;
“Bigger than the Personal Computer.”
                          John Doerr, Venture Capitalist




         •   knows who you are
         •   knows where you are
         •   connected (Edge, 3G WIFI)
         •   always on
         •   always with you
Get Framed
Concept / Design




       Rick Adamson
 Lynn M Carlson & Company
Development


New Development Environment
       Feature Creep
          Memory
          Images
    Provisioning Profiles
App Store submission process
Splash Screen   Menu
100+ Frames
512 x 512   57 x 57
App Store Text
Screenshots
iTunes Connect
Development Best Practices


  Version Control (SVN, Github)
     Wireframes / Mockups
       XCode Short Cuts
    Leaks / Activity Monitor
        Training / Books
       iPhone Community
         Utah Developers
          Sample Code
Marketing
       “Lite” Version
     Frequent Updates
            Pricing
iTunes Search Optimization
    Solicit User Reviews
Submit to App Review Blogs
 Advertise in app (Admob)
     Website with SEO
   Keyword advertising
          YouTube
        Social Media
AppViz
Q&A

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Launching : From Concept to AppStore

  • 1. iPhone Development Concept to App Store Phil Wright phil@touchopia.com @wrightph 801.554.5113 (m)
  • 2.
  • 3.
  • 4. “Apple sold an average of $1 million a day in applications for a total of about $30 million in sales over the [first] month.” quot;I've never seen anything like this in my career for softwarequot;
  • 5. “Bigger than the Personal Computer.” John Doerr, Venture Capitalist • knows who you are • knows where you are • connected (Edge, 3G WIFI) • always on • always with you
  • 6. Get Framed Concept / Design Rick Adamson Lynn M Carlson & Company
  • 7.
  • 8.
  • 9.
  • 10. Development New Development Environment Feature Creep Memory Images Provisioning Profiles App Store submission process
  • 13. 512 x 512 57 x 57
  • 15.
  • 16.
  • 19. Development Best Practices Version Control (SVN, Github) Wireframes / Mockups XCode Short Cuts Leaks / Activity Monitor Training / Books iPhone Community Utah Developers Sample Code
  • 20. Marketing “Lite” Version Frequent Updates Pricing iTunes Search Optimization Solicit User Reviews Submit to App Review Blogs Advertise in app (Admob) Website with SEO Keyword advertising YouTube Social Media
  • 22. Q&A

Editor's Notes