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1PII Annual 4-27-17
POLARIS INDUSTRIES INC.
ANALYST & INVESTOR MEETING
JULY 26, 2017
Richard Edwards
Director of Investor Relations
ANALYST & INVESTOR MEETING
JULY 26, 2017
POLARIS INDUSTRIES INC.
AGENDA – Analyst & Investor Meeting
Thank You for Joining Us!
PII Annual 4-27-17 3
Webcast Link at: ir.polaris.com
PDT Topic Presenter
7:30 am Opening Remarks / Overview Scott Wine, Chairman & CEO
7:40 am PG&A / Aftermarket Steve Eastman & Greg Adler
8:05 am Customer Experience Tim Larson
8:25 am Motorcycles Steve Menneto
8:50 am Global Adjacent Markets Bob Mack
9:05 am International Mike Dougherty
9:20 am Break
9:35 am Snowmobiles Chris Wolf
9:50 am Off-Road Vehicles Matt Homan
10:15 am Global Operations, Eng. & Lean Ken Pucel
10:40 am Closing Comments / Q&A Scott Wine & Mike Speetzen
11:00 am Meeting Ends
7:30 AM – 11:00 PM
Pacific Time
Venetian/Palazzo - Las Vegas
Wireless Internet Connection
Select the network: Nadell7
Password: march123
Please limit WiFi connection to
one device per person;
Valid only on Wed. July 26th
2017 Investor Meeting App
Mobile Phone:
App store, search “pii2017”
Tablet/Computer:
eventmobi.com/pii2017
SAFE HARBOR & NON-GAAP MEASURES
4Q2'17 Earnings
Except for historical information contained herein, the matters set forth in this presentation, including management’s expectations regarding 2017
future sales, shipments, net income, and net income per share, and operational initiatives are forward-looking statements that involve certain risks
and uncertainties that could cause actual results to differ materially from those forward-looking statements. Potential risks and uncertainties include
such factors as the Company’s ability to successfully implement its manufacturing operations expansion initiatives, product offerings, promotional
activities and pricing strategies by competitors; economic conditions that impact consumer spending; acquisition integration costs; product recalls,
warranty expenses; impact of changes in Polaris stock price on incentive compensation plan costs; foreign currency exchange rate fluctuations;
environmental and product safety regulatory activity; effects of weather; commodity costs; uninsured product liability claims; uncertainty in the retail
and wholesale credit markets; performance of affiliate partners; changes in tax policy and overall economic conditions, including inflation, consumer
confidence and spending and relationships with dealers and suppliers. Investors are also directed to consider other risks and uncertainties
discussed in documents filed by the Company with the Securities and Exchange Commission. The Company does not undertake any duty to any
person to provide updates to its forward-looking statements. The data source for retail sales figures included in this presentation is registration
information provided by Polaris dealers in North America and compiled by the Company or Company estimates. The Company must rely on
information that its dealers supply concerning retail sales, and other retail sales data sources and this information is subject to revision.
This presentation contains certain non-GAAP financial measures, consisting of “adjusted” sales, gross profit, operating expenses, net income and
net income per diluted share as measures of our operating performance. Management believes these measures may be useful in performing
meaningful comparisons of past and present operating results, to understand the performance of its ongoing operations and how management
views the business. Reconciliations of adjusted non-GAAP measures to reported GAAP measures for Q2 are included on slide 3 and Q2 year-to-
date are included in the appendix contained in this presentation. These measures, however, should not be construed as an alternative to any other
measure of performance determined in accordance with GAAP.
Scott W. Wine, Chairman & CEO
ANALYST & INVESTOR MEETING
JULY 26, 2017
POLARIS INDUSTRIES INC.
6PII Annual 4-27-17
POLARIS INDUSTRIES INC.
ANALYST & INVESTOR MEETING
JULY 26, 2017
STEVE EASTMAN
President – PG&A & Aftermarket
Analyst & Investor Meeting
July 26, 2017
POLARIS INDUSTRIES INC.
FIRST HALF 2017
2Analyst 7-26-17
INITIATIVES AND STRONG EXECUTION DRIVING PROFITABLE GROWTH
CORE PG&A REVENUE-PER-UNIT CONTINUES TO GROW
TAP INTEGRATION & PERFORMANCE ON TRACK
AFTERMARKET PRODUCTS & BRANDS GAINING MOMENTUM
VIP & LEAN DRIVING MARGIN EXPANSION AND PRODUCTIVITY
RETAIL INITIATIVES DRIVING STOCKING & CONVERSION
PG&A
1H 2016 1H 2017
FIRST HALF 2017 RESULTS
1H 2016 1H 2017
SUSTAINED GROWTH ACROSS THE PORTFOLIO
1H 2017 Aftermarket Revenue1H 2017 Core PG&A Revenue
+8% Organic
Additional Commentary
Strong revenue growth across
geographies and segments
North America
International
ORV/Snow
Motorcycles (Victory impact)
Adjacent Markets
Aftermarket Brands
Analyst 7-26-17 3
PG&A
+7% Proforma
Reported:
Up Sigificantly
With TAP
DIVERSIFIED PG&A / AFTERMARKET PORTFOLIO
4
Analyst 7-26-17
Strengthen OEM Competitive Advantage
Integrated Product Solutions
Integrated Go-To-Market Approach
Sold Exclusively Through Polaris Dealers
Broaden Consumer Aftermarket Reach
Access Incremental Channels
Gain Enthusiast Brand Loyalty
CORE PG&A PRODUCT LINES
AFTERMARKET BRANDS
CONSUMERSCHANNELS
PG&A
Polaris Dealers
Other Dealers
Aftermarket E-com
Big Box Retail
Distributors / Jobbers
4X4 Retail
Polaris E-com
4
POLARIS
ENGINEERED
PG&A
5
2017 FOCUS
6Analyst 7-26-17
INITIATIVES AIMED AT IMPROVING THE CUSTOMER EXPERIENCE
BE EASIER TO
DO BUSINESS
WITH
3
DRIVE RETAIL
DEMAND &
CONVERSION
2
MAXIMIZE
PRODUCT
INNOVATION
& QUALITY
1
PG&A
2017 FOCUS PG&A
CUSTOMER-FOCUSED SOLUTIONS
HIGHEST LEVELS OF INTEGRATION
POLARIS ENGINEERED QUALITY
OVER 400
NEW MY18
ACCESSORIES
Analyst 7-26-17 7
2017 FOCUS
8Analyst 7-26-17
INDUSTRY-LEADING FIT, FINISH, AND EASE OF INSTALLATION
3X better dust protection
Class-leading comfort
Integrated plow mount Plug and Play installation
MAXIMIZE PRODUCT INNOVATION AND QUALITY
PG&A
2017 FOCUS
9Analyst 7-26-17
SELECTIVELY LEVERAGE PROPRIETARY AND 3RD PARTY BRANDS
Innovative tread solutions Adaptive lighting systems Retains ice 30 hours longer
than Yeti
MAXIMIZE PRODUCT INNOVATION AND QUALITY
PG&A
Consumer Marketing
Direct Mail Catalogs
Seasonal Promotions
2017 FOCUS PG&A
DRIVE RETAIL DEMAND & CONVERSION
DRIVE RETAIL DEMAND AND CONVERSION
Retail Execution
Retail Sales Specialists
Power Item Leverage
Merchandising Tools
E-Commerce
Product Content / Guides
New Configurator
Over 8 million annual visits
Analyst 7-26-17 10
BE EASIER TO DO BUSINESS WITH
2017 FOCUS PG&A
ELIMINATE DEALER DISTRACTIONS – KEEP IT SIMPLE!
Analyst 7-26-17
Sales Process PromotionsOrder Fulfillment
Coupon Redemption
More Impactful Promotions
New Daily Order System
Simplified Freight Policy
SMART refinements
Order Quality Emphasis
Data Analytics / Tools
11
AFTERMARKET
BRANDS
12
POWERSPORTS AFTERMARKET BRANDS
ACCELERATE GROWTH & PROFITABILITY
1 AMPLIFY BRAND POSITION
STRENGTHEN E-COMMERCE
DRIVE DEALER-DIRECT SALES AND
CUSTOMER / CHANNEL DEVELOPMENT
REDUCE SYSTEM-WIDE COSTS
2
3
4
PG&A
Analyst 7-26-17 13
APPAREL CENTER-OF-EXCELLENCE
++
14
PRODUCT DESIGN, QUALITY, COST ADVANTAGES
Analyst 7-26-17
TRANSAMERICAN
AUTO PARTS
15
INTEGRATION PROGRESS
INTEGRATION PROGRESS ON TRACK
16Analyst 7-26-17
COST
REVENUE
MANUFACTURING – Pro Armor moved to Chula Vista
LOGISTICS – new carrier agreements in place
SOURCING – supplier consolidation nearly complete
OTHER – corporate functions
NEW STORES – accelerated growth plan
UTV SEGMENT – category rollout, upfit packages
OTHER – cross marketing, event coverage & impact
BUSINESS PROGRESS
STRONG 1H PERFORMANCE – CONTINUED & SUSTAINABLE GROWTH
17Analyst 7-26-17
RETAIL
SAME STORE SALES – up high single digits
NEW STORES – record store openings
DIRECT
E-COMMERCE – new ATG platform launched
PICK-UP-IN-STORE – up 27% YTD
WHOLESALE
CONSUMER-FACING RESELLERS – sales up low teens
CUSTOMER MIX – brick & mortar outpacing E-com
TMG
PRODUCT DEVELOPMENT – new R&D facility
NEW OEM MODELS – focus on speed-to-market, quality
2017 NEW STORE GROWTH
LARGEST NUMBER OF NEW STORES TO DATE
18
2017 New Stores
Charleston, SC
Brooklyn Park, MN
Cincinnati, OH
Denver, CO
Glendale, AZ
Columbus, OH
Boise, ID
Ogden, UT
Analyst 7-26-17
TRANSAMERICAN MANUFACTURING GROUP
STRONG BRAND, R&D, & MANUFACTURING PLATFORM
19Analyst 7-26-17
TOTAL OTD sales
$15M
LOOKING FORWARD
20Analyst 7-26-17
MULTIPLE AVENUES FOR SUSTAINED & PROFITABLE GROWTH
COMPLETE TAP INTEGRATION
STRENGTHEN & GROW POLARIS-OWNED BRANDS
DRIVE MULTI-CHANNEL RETAIL DEMAND & CONVERSION
VIP - REDUCE COST & LEVERAGE OPERATIONAL SCALE
ACCELERATE NEW PRODUCT INNOVATION & QUALITY
PG&A
21Analyst 7-26-17
Steve Eastman
President – PG&A & Aftermarket
QUESTIONS?
TIM LARSON
Chief Marketing Officer & SVP Customer Experience
Analyst & Investor Meeting
July 26, 2017
POLARIS INDUSTRIES INC.
Polaris Customer Experience Transformation
2
Delivering On The Key Moments Of The Customer & Dealer Experience
Analyst 7-26-17
Shop Buy Ride Own
SEAMLESS: DIGITAL TO DEALERSHIP SEAMLESS DELIVERY EXPERIENCE RIDE COMMAND
ENGAGE DIGITALLY DEALERSHIP EXPERIENCE SERVICE & OWNERSHIP
Engaging & Earning Customers Digitally
3Analyst 7-26-17
Leveraging Digital To Drive Retail: Engaging Customers Before, During & After Their Dealership Visit
Trade In Estimator
3D Vehicle Configurator
Drives Retail & Profit/Unit
New Digital Experience
Fully Responsive
Driving Leads & Dealer Visits
65% Traffic  Mobile
+143% increase in digital engagements
Facebook, YouTube, Email Opens, Web Traffic
7.6 Million Social Followers
Expanding for General & RZR
models & as RC Accessory
Group Ride with Follow the Leader
Integrated Audio and Video Experiences
Powersports Technology Leadership: Be in Command with Ride Command®
Ride Command Expansion & Differentiation
Now Standard on
Roadmaster & Chieftain
Route Importing & Sharing
Customizable Ride Screens
Two-Finger Glove Touch
Free RideCommand APP
iOS & Android Devices
Group Ride with Follow the Leader
300,000 Miles of Trail Maps, 22,000
Riding Areas & 250 Active Clubs
New for MY 18 Slingshot
Turn by Turn Navigation
Customizable, Split View, Rider
Information Screens
Mobile APPs
ORV & Snow
“It's [Ride Command] a useful system that makes the
whole package that much more fun for touring."
Peter J., Cycle World Magazine
“These electronics [Ride Command] will pull more riders from
the [competitor] ranks than any other part of this bike.”
CommonTread-Revzilla
Analyst 7-26-17 4
Dealer Profitable Growth
Driving Dealer Profitability: Right Products, Demand, Inventory, Rewards & Retail Processes
5
Cash Flow Retail Experience & SpecialistsRewards
Analyst 7-26-17
60%
Faster
Payments
To Dealers
Inventory Optimization
“With a finite amount of show floor
space, you have to ask yourself, “Is this
going to generate a return, or is it just
going to look pretty?” And I’ll tell you first
hand, it’ll generate a return.”
Polaris Retail Exp. Dealer
RFM
SMART
17% Reduction In Interest Payments
Elevating Service & Dealer Support
Driving Service Speed For Customers…Support & Service Profitability For Dealers
6Analyst 7-26-17
Increased Responsiveness
Dealer Training &
Certification In-Field Support & Training (YTD)
Ease of Business
Simplifying & Strengthening Dealer Communication & Capabilities
7
Simplified Ordering & Mgmt. Turnkey Lead Mgmt. & Retail ResultsDealer Driven Systems
Analyst 7-26-17
Strong Dealership Count Positions
8
Polaris Leadership Position in Key Markets
SxS + ATV Snowmobiles Indian + Slingshot
~1530
~ 750
~ 565
Long Range Plan2016 Year End Actual
Optimizing
opportunity
markets
Sustain
leadership
position
On-Road: fully
penetrate top
markets
Analyst 7-26-17
Formula Delivering #1 In Total Dealer Volume & Overall Value
9
Polaris Delivering Strongest Total Dealer Volume & Value
Polaris Dealer Value Proposition:
+ Best WG Innovation, Volume & Demand: Products, Brands, Adv, Promo, Events
+ Best PG&A Innovation, Volume & Demand: Products, Brands, $/unit
+ Strongest Install Base For Post Sale & Repurchase: WG, PG&A, F&I, ESC, Service
+ Inventory Optimization & Order Systems: RFM, SMART
+ Dealer Certification & Business Process Training: MSD, U of Polaris, In-Field Training
+ Dealer Rewards & Support: Retail Rewards, Field Teams, Service, Dealer Systems
= Polaris #1 In Total Dealer Volume & Value
Analyst 7-26-17
10Analyst 7-26-17
Tim Larson
CMO & SVP Customer Experience
QUESTIONS?
STEVE MENNETO
President – Motorcycles
Analyst & Investor Meeting
July 26, 2017
POLARIS INDUSTRIES INC.
2017 N.A. 900+cc Industry
2017 Industry Off to a Choppy Start
Analyst 7-26-17 2
Industry Retail Trends2017 N.A. Industry Retail YTD
YTD Trends:
2017 N.A. 900+ cc Industry down upper-single digits YTD
Mid – Size Industry down low-double digits YTD
Cruiser Industry down low-double digits YTD
Bagger & Touring down low-single digits YTD
3 wheeled down high-double digits YTD
Cruiser
BaggerTouring
Midsize
3 Wheel
2014 2015 2016 2017E
Mid Size Cruiser Bagger Touring 3 Wheels
2017 N.A. 900+cc Competitive Summary
Indian Motorcycle Largest Share Growth
Analyst 7-26-17 3
Rank Manufacturer Strategy Share Trend
1 Harley Aggressive Financing, Promotions, Dealers Discounting
Focusing on Cruiser, Sportster, Street Products
Huge Installed Owner Base
2 Indian American Heritage, Edgier Models
High Owner Satisfaction
3 Metrics Aggressive Promotions, Low Investment in New Product
Breadth of Distribution Bases
4 Triumph Historical Brand, New Products
Victory Wind Down
Wind Down is Progressing Well – Going As Planned
4
Retail YTD:
N.A. ~3% ahead of last year
Int’l ~flat to last year
Network inventory is down 65% vs. LY
Conversion:
Victory riders to Indian & Slingshot – programs available to convert
Victory store space is converting to ORV, Indian & Slingshot space
Global Dealer Network remains in tact for servicing, less than 10% terminations
Analyst 7-26-17
5Analyst 7-26-17
Slingshot Video
Increasing our Adrenaline and Attention on the Business
6
Slingshot Business Improvements
Analyst 7-26-17
Quality – our engineering team is attacking our quality issues
Product – we’re clear on what our customers want for new product, we’re moving quickly to
deliver on their requests
Distribution – we have dealers doing very well and dealers who are not, we’re increasing our
support to drive new customers in our brand
Regulatory – Legal in 50 states (HI 1/1/18), 9 of 10 provinces (Nova Scotia), auto cycle in 36
states and 9 provinces
Brand – Slingshot is the open-air roadster that combines exotic looks with raw performance to
deliver an adrenaline and attention rush like no other
Improving Slingshot Product Across the Line
7
CY17 Slingshot Product News
SSLSLRSLRLE
New Price $19,999 Key New Features:
Larger Center Storage
Ride Command Up-Fit Opportunity
New Accessory Options
New Ride Command
5 New Special Colors
Key New Features:
Ride Command Standard
Navigation Upsell Opportunity
Ride Command w/Nav
New Color Offered
Key New Features:
Ride Command w/ Nav Standard
Bilstein Shock Upsell Opportunity
New Limited Edition
New Bilstein Shocks
Key New Features:
Ride Command w/ Nav Standard
10 way Adjustable Bilstein Shocks
2X Output Rockford Fosgate Speakers
Analyst 7-26-17
Improving & Expanding Ride Command
8
Slingshot Ride Command
Key Features:
7” Multi-Touch Screen Technology
100% Brighter vs. MY17 Screen
Most Intuitive System in Industry
Turn-by-Turn Navigation
Vehicle Information
Customizable Drive Screens
Easy Device Pairing (Phone & Audio)
Bluetooth & USB Connections
AM, FM, & Weather Radio
Analyst 7-26-17
New Slingshot PGA for 2018
9
New Accessories To Drive Customization & Dealer Profitability
Ride Command Kit: $2,499
Navigation Upgrade: $499
10-Way Adjustable Bilstien
Shock Kit: $1,899
Quilted Comfort Seats: $799 New Colored Accents Kits: $49+
SL Rear Fender: $699
SLR Rear Fender: $799
200w Premium Audio Kit: $799
Fits MY18 Models Forward Fits MY17 SLR Forward Fits MY17 Models Forward
Fits MY17 Models Forward Fits MY17 Models Forward Fits All Models
Analyst 7-26-17
Slingshot Brand Building
Events
Partnerships & PR
Showcasing Slingshot – Driving Awareness
Influencers
+50% event participation vs. 1H
‘16
11k+ NEW leads collected
Nearly 4k demo rides resulting in
~144 units sold
Dax Shepard – Actor
~110K likes ~2K comments
Genevieve Schmidt
Women Riders Now
Sportbike Inc
Life in the Fast Lane (TV show)
SS Takeover Group
Full Throttle & Adrenaline
Lifestyle Magazines
Analyst 7-26-17 10
11Analyst 7-26-17
Indian Motorcycle Video
CY17 Indian Product News
Incredible Amount of News in 1H of 2017
12
Chieftain Elite
April 4, 2017
$31,499
Chieftain Limited
April 4, 2017
$24,499
Roadmaster Classic
February 21, 2017
$26,999
Jack Daniel’s
Limited Edition Chieftain
March 10, 2017
$34,999
Scout Bobber
July 14, 2017
$11,499
Scout FTR 750
March 1, 2017
$50,000
Springfield Dark Horse
July 25, 2017
$20,999
Roadmaster Elite
July 25, 2017
$36,999
Analyst 7-26-17
Apparel & General Merchandise
Grow PG&A
Largest Opportunity for Dealers & Polaris Motorcycles
13
New Categories
Made in America Line
Analyst 7-26-17
New Accessories
Accessories for Chief Line
19” Wheel / Open Fender
Updated Seats / Backrests / Bars
Engine Cover Kits
Accessories for Scout Line
Performance Exhaust & Intakes
Solo rack, Solo rack bag
Passenger seat/ pegs
Driving Global Awareness & All Ages to the Brand
14
Indian Racing
It’s the first time a female rider has won at Punks
Peak and the first time an Indian has competed.
Wheels & Waves – Biarritz, France 2017
Analyst 7-26-17
9/10 Wins – 23 of 30 Podiums
BEGINNING JULY
NBCSN Mon/Thurs
2-3 minutes on IMC
Wrecking Crew
Indian Brand Building
Events
Media
Driving Indian Awareness
15
Partnerships
Analyst 7-26-17
+3.5X total investment over 2H 2016
107M impressions | +200% vs 2H 2016
Heavy TV Starts in August
Call of Duty:
Player Reach: 40 Million
Social Following: 32 Million
Launch Budget: $150 Million
Age: 25 - 44 (41% of players)
Average Income: $61K
Driving Repeat and Referrals by Treating Our Owners as VIPs
16
Customer Experience
OWNER NEWS
OWNER SPECIAL
OFFERS
Owner Direct Mail
IMRG Offers
OWNER EXCLUSIVE
CONTENT
New Product Launches
Event Invitations
Owner Magazine
Owner Emails
Analyst 7-26-17
Dealer Count North America International
~200 ~170
~475 ~100
Growing our Motorcycle Dealer Network
Developing The Right Distribution For Profitable Growth & The Desired Customer Experience
Analyst 7-26-17 17
Stable, Consistent Quality
Paint capabilities/capacity has become a Profit Driver
Better processes, Cost Down through Lean
18
Improving Quality & Margins
HuntsvilleSpirt Lake/Spearfish
Motorcycle Operations
Large Investments In Quality:
In Sourced Painting & Paint Protection
Stricter Testing Requirements
Verification Photo Booth
Vehicle Crates from Factory to DC, Improved Transport Processes
New Packaging Standards for PG&A
Analyst 7-26-17
Motorcycle Profitability
Relentless Attack on Profitability
19
13%
2016 2017 2018 2019 2020 2021
Aggressive Product Plan
Robust PGA Business
Leverage Growing Scale
Integrate Suppliers in Margin Expansion
Lean Tools & Standard Work
Analyst 7-26-17
Approaching
Company
Average
Motorcycle Gross Profit % of Sales
20Analyst 7-26-17
Steve Menneto
President – Motorcycles
QUESTIONS?
POLARIS INDUSTRIES INC.
2017 ANALYST / INVESTOR MEETING – LAS VEGAS
BOB MACK
President – Global Adjacent Markets
Analyst & Investor Meeting
July 26, 2017
Consumer Commercial Government Defense
Brands
Key Products
Primary Region
EMEA (Aixam)
USA (GEM)
North America
EMEA
North America
EMEA
USA
Allied Nations
Primary End
Markets
Rural Drivers (Aixam)
Young Drivers (Aixam)
Golf Communities (GEM)
Colleges & Universities
Material Handling
Rental
Urban Deliveries
Urban Mobility
Federal, State, Local
Police
Fire
Border Patrol
Municipalities
Army, Navy, Marines, Air
Force
Special Operations
Global Adjacent Markets
2Analyst Jul-2017
Focused on an $4B+ Market Incremental to Polaris Retail Businesses
Global Adjacent Markets – 2016 Revenue by Region
3Analyst Jul-2017
Geographically Balanced Business Targeting $4+ Billion Market
Europe
Americas
Asia
Competitive Landscape
4Analyst Jul-2017
Diverse Set of Competitors
Market Competitors Comments
Consumer Ligier sold to private equity in 2016
Club Car launched new PTV in 2017
EZGO first mover in Li-Ion golf cars
Commercial /
Industrial
Diverse end-markets and competitors
Textron consolidating its various vehicle platforms
Construction players more aggressive in rental
Government Budgetary and discretionary spend drives demand /
timing for vehicle purchases
Typically upfit of consumer or commercial products
Defense Polaris a niche player focused on light mobility
platforms
Competitors have strong legacy and significant
resources for vehicle programs
Global Adjacent Markets Strategy
5Analyst Jul-2017
Pull Together Brands/Products to Bring Comprehensive Solution to Customers
Create and acquire strong brands that offer task oriented small vehicles that
meet the needs of our commercial and government customers
Establish Polaris as the leading provider of ultra-light combat vehicles to global
defense customers, leveraging our commercial off-road innovation
Drive innovation through both the Global Adjacent Markets and Polaris
consumer products by leveraging government and customer-funded
advanced R&D
Optimize our global operations to maximize profitability and customer service
across our varied brands and businesses
Global Adjacent Markets – Growth Drivers
6Analyst Jul-2017
Strong Growth Potential
Growth Drivers Polaris Strategy
Consumer
Transition from older, rural buyers to
younger, urban consumers
Improved range and performance of electric
vehicles
Youth oriented Aixam products and accessories
Shared Li-Ion development and supply across
the Polaris portfolio
Commercial
Sustainability goals of end customers
Availability and cost of labor
Focus on key vertical markets
Autonomous and autonomous ready products
Government
Focus on security and border patrols
Infrastructure spend
Targeted solutions for government agencies with
highly customized accessory offerings
Defense
Growth in Special Operations forces
Mobility and transportability
Higher tech vehicle / soldier protection
systems
Lead with innovation in ultra-light combat
vehicles
Leverage government R&D programs and
commercial expertise to deliver the most
technically capable products
Growth in Consumer Markets
7Analyst Jul-2017
Customer Focused Innovation Driving Growth
Aixam continues to lead the European Quadricycle (EQC)
market
“No license” vehicles compliant with European legislation
Sold throughout Europe with both diesel and electric powertrains
Historically purchased mainly by rural buyers
New Li-Ion based electric vehicle launched in 2017
More power and range than previous models
Updated styling and ergonomics
Targeting an urban buyer who may have previously bought a scooter
Significant increase is electric sales year over year
ProductsChannels
Consolidation and Leverage – Taylor Dunn
8Analyst Jul-2017
Operations / Supply Chain
Improving Operating Performance, Quality and Dealer Profitability
Transferring GEM manufacturing and
assembly to Taylor Dunn facility in
Anaheim, CA
Will leverage facility, management,
suppliers and logistics to improve GEM
business performance
Project will be completed in Q4
Expanding GEM channels via addition of
Taylor Dunn dealers
More than 30 new dealer locations added
in the last 14 months
GEM unit volume through this channel has
doubled
Improved service and support capabilities
for GEM commercial customers
Launched Taylor-Dunn G-100 utility vehicle
leveraging Polaris technology
Utilizes Polaris Pro-Star engine
Vehicle has a 1,000 lb payload and 1,500 lb
towing capacity
Gives the Taylor-Dunn dealer base a new
way to compete in the market
Taylor-Dunn Results on Track with Acquisition and Synergy Plan
Polaris Innovation Win – Urban Grocery Delivery
9Analyst Jul-2017
Solving Customer Needs with Market Leading Innovation
Urban grocery delivery business is expanding rapidly in the
Netherlands
Goupil customer Picnic recently raised €100M in B series round
Company utilizes customized electric vehicles to make deliveries in urban
centers
Delivery is free to the company’s 30,000+ customers
Goupil launched new G4 electric vehicle in 2017
Combination of the best of the Mega E-Worker and the Goupil G3
Long life Li-Ion battery option
Increased cargo capacity
Improved ergonomics and quality
Opportunities to leverage the electric vehicle portfolio (GEM,
Goupil, Taylor-Dunn)
Sales for the Goupil business up 15+% YoY
Polaris Defense Win – Canadian Special Forces
$15.5 Million contract awarded for DAGOR Ultra-Light
Combat Vehicles (ULCV)
Competitive vehicle selection process including field trials
Contract includes options for additional units
Custom vehicles with new features and capabilities
Redesigned payload configuration
New weapons mounts
Electrical systems upgrades and integrated communications
systems
Success driving interest from other allied nations
Global need for flexible, customizable, air transportable ultra-
light combat vehicles for growing Special Forces missions
Already won another major allied contract award
Analyst Jul-2017 10
Leveraging our Off-Road Experience to Drive a Revolution in Military Affairs
DAGOR Video
11Analyst Jul-2016
Polaris Defense –Success with MRZR-D (Diesel)
12Analyst Jul-2017
Leveraging Polaris Commercial Technology to Expand our Business
MRZR D4 launched May 2016 and MRZR D2 Launched February
2017
New military only Turbo Diesel engine, 80% more efficient than gas
Operates on heavy fuel typically available at bases
Diesel option accelerates growth of MRZR
Canadian Military for Light Infantry Battalions
U.S. Army expands MRZR fleet
U.S. Marine Corps for fleet of internally transported vehicles (F-ITV)
Various allied nations have made purchases
Cost, performance and flexibility driving sales
Platform of choice for multiple missions
“The UTV is a perfect example of how we can do acquisition faster and more
efficiently. It may be a model for obtaining items from industry quicker in
the future.” – Mark Godfrey, vehicle capabilities integration officer at
Marine Corps Combat Development and Integration.
13
Strong Global Adjacent Markets Results in 2017
Analyst Jul-2017
Global Adjacent Markets Outlook
2017
Objective
2017
Expectations
2017
Comments
Revenue
(incl. PG&A)
Up Mid-Single Digits %
Solid Growth Expected
GOV, Aixam, Goupil and Taylor-Dunn
annualization
Gross Profit
(% of sales)
Similar to Prior Year
Gross Margin Opportunity
Sales leverage, mix, expense management
14Analyst-July2014
BOB MACK
President – Global Adjacent Markets
QUESTIONS?
MIKE DOUGHERTY
President – International
Analyst & Investor Meeting
July 26, 2017
POLARIS INDUSTRIES INC.
Growing Business. Beating Plan. Building Global Foundation.
INTERNATIONAL2017 YTD Overview
EMEA
Rev & Profit Growth. Clean Inventory. Opole improving.
ORV growing led by RGR. Indian strong growth throughout region.
Latin America
Polaris growth momentum continues led by Mexico ORV & MC.
Asia Pacific
Australia strong growth in both ORV & MC. China Indian MC business up.
Product
MY18 ORV: Strengthening RGR with new XP1000 and EU General.
MY18 Motorcycle: Scout Bobber key new model.
2Analyst 7-26-17
All Regions Growing. Australia/New Zealand +34% Driving Asia Pacific
INTERNATIONAL2017 International Revenue Growth YTD
LATIN AMERICA
$41M
+5%
EMEA
$251M
+6%
ASIA PACIFIC
$65M
+16%
INTERNATIONAL
$357M
+6%
3Analyst 7-26-17
EU #1 Region. ORV #1 Business Unit.
INTERNATIONALInternational Revenue Breakdown
1H 2017 Revenue by Business Unit1H 2017 Revenue by Region
EU
India
MEA
Russia
China
Asia Other
LatAm
ORV
Snow
MC
GAM
4Analyst 7-26-17
INTERNATIONAL2017 – INTERNATIONAL OVERVIEW
RZR REBOUND
Defend #1 Business
Mexico, China,
UAE Lead
Customer Loyalty
REGAINING OFF-ROAD MOMENTUM
RANGER Growth
GENERAL Focus
EU Built
+20% YTD
MAXIMIZE SNOW
Titan Launch!
Dealer Engagement
Russia Rebound
5Analyst 7-26-17
INTERNATIONAL2017 – INTERNATIONAL OVERVIEW
EUROPE
Rev & Share Growth
Building Brand
IMRG Experience
ASIA PACIFIC
Australia +60%
China 1200cc+
Japan Focus
DRIVE INDIAN GROWTH!
LATIN AMERICA
Mexico Expansion
Brazil Stability
3 New Distributors
6Analyst 7-26-17
México es Muy Importante!
INTERNATIONALLatin American Revenue
Mexico
Brazil
Arg
Other
7Analyst 7-26-17
Leveraging Great Team to Drive Growth in All Product Lines
INTERNATIONAL2017 – INTERNATIONAL OVERVIEW
2013 2016
PGA
INDIAN
RGR
ATV
RZR
Polaris Mexico Revenue
5X
Maximize Mexico
#1 International RZR Market
ATVs +25%
Indian 10% MS in 1st Yr.
Slingshot on Track
PG&A Ramping Up
Adding Taylor-Dunn and TAP
Growth despite Peso -40%+ since ‘13
8Analyst 7-26-17
Polaris Mexico Video
Grow Business. Beat Plan. Build International Foundation
INTERNATIONAL2017 DIRECTION – HOW WE WILL WIN
REGAIN OFF-ROAD MOMENTUM
MAXIMIZE MEXICO
DRIVE INDIAN GROWTH
10Analyst 7-26-17
11Analyst 7-26-17
Mike Dougherty
President – International
QUESTIONS?
CHRIS WOLF
President – Snowmobiles & Timbersled
Analyst & Investor Meeting
July 26, 2017
POLARIS INDUSTRIES INC.
MY18 Snowmobile Brand Video (1:58)
Analyst 7-26-17 2
Snowmobile Industry
Healthy Sport, Driven by the World’s Most Passionate Enthusiasts
3Analyst 7-26-17
213,000
Miles of Trails
$39 Billion
in Economic Activity
1.8 Million
Registered Units in N. America
3,000
Snowmobile Clubs
4Analyst 7-26-17
So, what does 213,000 miles of trails, built by
3000 clubs for 1.8 million sleds look like?
5Analyst 7-26-17
Down
high-single
digits %
Global Snowmobile Industry Performance
Snowmobile Industry OutlookN.A. Share Growth by OEM Since 2010
Premium Segment is Healthy and GrowingIndustry Retail Units (5-year CAGR -1.7%)
Premium
CAGR 3.7%Core
CAGR 1.7%
Value
CAGR -6%
Industry down mid-single digits due to spotty snowfall
Dealer inventory, promotions elevated
Polaris competes strongest in Premium segments
+5%
12/13 13/14
+12%
+9%
14/15 15/16
-4%
11/12
-16%
6Analyst 7-26-17
16/17
EMEA
CAN
US
Market Share (North America, Norway, Sweden, Finland)
Polaris Performance Highlights During 16/17 Season
Worldwide Share 13/14 Season 14/15 Season 15/16 Season 16/17 Season
Polaris share erosion driven primarily by soft retail performance of Value models
Premium AXYS-chassis models retailed well and continued to earn high satisfaction scores
Timbersled awareness campaign and improved distribution is fueling growth
7Analyst 7-26-17
MY 2018 Product News
8Analyst 7-26-17
All New Timbersled AROExpanded SKS and XCR Lineups
MY 2018 News Summary
All New Titan Extreme Crossover
Exciting New Product Introductions for Existing and New Customers
9Analyst 7-26-17
10Analyst 7-26-17
NEW POLARIS TITAN
11Analyst 7-26-17
NEW TIMBERSLED ARO
Rewarding LoyaltyTop Partners and Athletes
Marketing Leadership
Industry-Leading Reach
Building Our Brands and Reaching New Customers
Reaching New Audiences
Through Key Partners, Athletes
Building Loyalty with Targeted
Marketing, Events, Promos
High Quality Traffic, Leads with
Industry’s Most Engaged Fans
12Analyst 7-26-17
4XMORE
ENGAGED
Growth Strategy Roadmap
1. Industry Leading Quality and Satisfaction
Innovative AXYS platform driving improved customer satisfaction
2. Product Innovation
Frequent product news drives retail excitement and share growth
Investing to extend our lead in snow bikes
3. Strong Marketing Support
Passionate, loyal customers
Industry’s best athletes and partnerships
Driving Snowmobiles and Snow Bikes Forward with Quality and Innovation
13Analyst 7-26-17
14Analyst 7-26-17
Chris Wolf
President – Snowmobiles
QUESTIONS?
MATT HOMAN
President – Off-Road Vehicles
Analyst & Investor Meeting
July 26, 2017
POLARIS INDUSTRIES INC.
AGENDA
1. Market Overview
2. 1H Results
3. 2H Launch Plan
2Analyst 7-26-17
Market Overview1.
3Analyst 7-26-17
POLARIS ORV OVERVIEW
DIVERSE PRODUCT AND GEOGRAPHIC PORTFOLIO
ATV
Utility
SxS
Revenue Region Manufacturing
Utility SxS #1
Rec SxS #2
ATV important
NA continues to lead
Int’l important long-term
Huntsville live
Roseau/Mexico critical
Poland feeds EMEA
Rec
SxS
US
Int’l
CAN
Mexico
Poland
Huntsville
Roseau
4Analyst 7-26-17
ORV INDUSTRY OVERVIEW
SXS DRIVING THE INDUSTRY
CAN
Summary
Polaris #1 In ALL Segments
3 Year CAGR Units = Down LSD
3 Year CAGR $ = UP LSD
Growth Driven by SxS
ATV*
Utility SxS*
REC SxS*
X-Over SxS*
5% units
8% of revenue
3 YR Unit CAGR HSD growth
36% of units
26% of revenue
3 YR Unit CAGR MSD decline
11% of units
18% of revenue
3 YR Unit CAGR LSD decline
45% of units
45% of revenue
3 YR Unit CAGR LSD Growth
*Off-Road Vehicle Market in units (estimated)
5Analyst 7-26-17
UTILITY SXS OVERVIEW
LANDOWNERS = CRITICAL CUSTOMER; FULL-SIZE MOST IMPORTANT
CAN
Full-
Size
48%
Mid-
Size
23%
Multi-
Passenger
29%
Rec
15%
Hunt/
Fish
13%
MAHO
47%
Ag
20%
Other
6%
What Sells Who Buys
Full size most critical MAHO #1
Ag #2
Hunt/Fish #3
6Analyst 7-26-17
64” SEGMENT EMERGED AS HEART OF THE MARKET
CAN
50”
Trail
60”
Sport
64”
High Perf
72”
High Perf
~$12K to
$14K Price
~$16K to
$18K Price
~$20K to
$25K Price
~$25K+
Price
64” High Performance dominates market – outstanding performance + versatility
72” Emerging space
Primary buyer = 43 year old male with $140K HH income – has family and uses for recreation 80%+
RECREATION SXS OVERVIEW
7Analyst 7-26-17
GROWTH OPPORTUNITIES
LARGE UNTAPPED TARGET GROUPS + LARGE INSTALLED BASE
CAN
Owners
3.0
High Income
4.8Low Oppty
14.3
Polaris Owners
2.5M
3M
Intenders
on PII.com
5M
High-Income
Rec Enthusiasts
RECREATION
INTENDERS
POLARIS
INSTALLED BASE
UTILITY
INTENDERS
MAHO 2+ Acres
10M
11% Own
Ag
2.1M
70% Own
Hunt
14.5M
25% Own
8Analyst 7-26-17
1H Results2.
9Analyst 7-26-17
INDUSTRY PERFORMANCE TRENDS
RETAIL TRENDS IMPROVED SEQUENTIALLY – SHARE CHALLENGED
CAN
ATV SxS
2017 Improvement vs 2016 – more work to do
Utility SxS
Youth/value driven
ATV value + Rec SxS + Utility SxS
Utility SxS
Continued threat
10Analyst 7-26-17
1H SUMMARY
IMPROVEMENT PLAN ON TRACK – TREMENDOUS WORK REMAINS
CAN
Improve Full-Size RANGER Retail
Gain Share in 500cc ATVs
Drive GENERAL Growth
Deliver RZR Retail Plan &
Improve Quality
Hit Financial Commitments
Double digit sequential
improvement vs. Q4
500cc solid – share issues outside
High double digit growth – #1
Retail on plan, MY17 early quality
~30%+ improvement
Modestly ahead of financial plan
11Analyst 7-26-17
2H Launch Plan3.
12Analyst 7-26-17
13Analyst 7-26-17
BIG Changes – Dealer Partnership
BIG Investment – Product Quality
BIG Investment – Retail Support
14Analyst 7-26-17
BIG CHANGES – DEALER PARTNERSHIP
BECOMING BETTER PARTNERS
EASIER TO DO BUSINESS WITH
SIMPLIFIED
COMMUNICATIONS
PROCESS
EASIER DEALER
EXTRANET
SYSTEM
LONGER
CUSTOMER
SERVICE HOURS
FASTER CALL
RESPONSE TIMES
15Analyst 7-26-17
SxS RFM GOES LIVE IN THE 2H OF THIS YEAR
GRADUAL IMPROVEMENTS THROUGH Q4 AND EARLY 2018
FULLY OPERATIONAL DURING 1H’18
IMPROVED SHIP DATES & VISIBILITY PLUS RETAIL FOCUS
PROFILE AGREEMENT
SEPTEMBER
ORDERS BEGIN
OCTOBER
FIRST SHIPMENTS
NOVEMBER
BIG CHANGES – DEALER PARTNERSHIP
NEEDED IMPROVEMENTS TO MANAGE INVENTORY AND RETAIL
SIDE-BY-SIDE RFM
16Analyst 7-26-17
BIG INVESTMENT – PRODUCT QUALITY
EXTREME
DURABILITY
AUTOMOTIVE
STYLE
EASIER
OPENING
2-STAGE
LATCHING
ALL MY18
IMPROVED
DRIVELINE
IMPROVED RIDER COMFORT
STRONGER
HALF SHAFTS50%
EASIER SHIFTING
SMOOTHER
EBS25%
DIGITAL DISPLAY
COOLER
RIDING60%
QUALITY SYSTEM DRIVING BIG IMPROVEMENTS17Analyst 7-26-17
BIG INVESTMENT – DRIVE RETAIL
STRONG ADVERTISING
DEALER REWARDS
RZR & RANGER NEWS! – MOTIVATE RETAIL
HUGE INVESTMENT TO DRIVE FAC RETAIL
18Analyst 7-26-17
19Analyst 7-26-17
SPORT
60”
XTREME
64”+
RECREATION SXS: 64” = HEART OF MARKET
$22,000$20,000$18,000$16,000$14,000$12,000 $24,000 $26,000
TRAIL
50”
92% of XTREME PERFORMANCE = 64”
72”
64”
20Analyst 7-26-17
WHY 64” IS HEART OF THE MARKET?
ONLY RIDE IN
JUST DUNES + DESERT
NEARLY RIDE IN
3+ TERRAINS
21Analyst 7-26-17
WINNING FORMULA
~EQUAL ~EQUAL SUPERIOR
22Analyst 7-26-17
RZR HAS THE MOST
Over 2 Feet Better
SIGHTLINES
ENGAGES FASTER
AWD SYSTEM
~EQUAL
Center of Gravity
6o BETTER
BETTER APPROACH ANGLE
15% BETTER
RAMP OVER ANGLE
29% BETTER
OFF-TRACKING
IS MOST AGILE 64” MACHINE
23Analyst 7-26-17
NEW: XP TURBO WALKER EVANS EDITION
168 HP Walker Evans Shocks
24Analyst 7-26-17
168 HP
“THE ONLY RIDE THAT TUNES ON THE FLY”
NEW: XP TURBO
ADDITIONAL FEATURES
RIDE COMMAND
REAR CAMERA
BLACKED OUT HEADLIGHTS
PAINTED GRILL
25Analyst 7-26-17
RZR XP EPS 1000
Now $17,999
RZR XP EPS Turbo
NEW! $19,999
RZR XP Turbo DYNAMIX
NEW! $25,999
RZR XP Turbo Fox Edition
Now $22,999
INDUSTRY LEADING RZR XP LINE-UP
MUCH STRONGER “HEART OF MARKET” LINE-UP26Analyst 7-26-17
STARTS 27Analyst 7-26-17
287
CLASS-LEADING 82 HP
CLASS-LEADING 2,500 LB. TOWING
CLASS-LEADING 13” GROUND CLEARANCE
ALL-NEW REDESIGNED INTERIOR
PRECISE HANDLING & THROTTLE CONTROL
MODERN, REFINED EXTERIOR DESIGN
NEW ONE-YEAR WARRANTY
ALL-NEW DRIVELINE
ONE-PIECE CHASSIS
OVER 100 OWNER INSPIRED
IMPROVEMENTS!
MY’13 RANGER WAS BIG
NEW RANGER = BIGGER
29Analyst 7-26-17
ORV SUMMARY
SIGNIFICANT COMPETITIVE WORK TO DO – BUT, THE BUSINESS IMPROVING
CAN
ORV tracking to deliver 2017 financial plans
Significant improvement work remains – share, quality, etc.
Business results improving – RANGER, RZR, GENERAL
2H 2017 plan is strong – RZR attack + RANGER launch
The future remains BRIGHT in ORV
30Analyst 7-26-17
31Analyst 7-26-17
Matt Homan
President – Off-Road Vehicles
QUESTIONS?
KEN PUCEL
EVP – Global Operations, Engineering & Lean
Analyst & Investor Meeting
July 26, 2017
POLARIS INDUSTRIES INC.
2013 2014 2015 2016 2017 YTD
Occupational Safety, Quality, Delivery, Cost – 2017 Performance
Quality (Rework %)Occupational Safety (TRIR)
Focused on the Fundamentals That Drive Occupational Safety, Delivery, Quality and Cost
Gross Value ImprovementDelivery
2013 2014 2015 2016 2017 YTD
Product Capacity
ATV
Ranger
RZR
Snow
Motorcycles
Slingshot
GEM
TOTAL G
G
G
G
G
G
G
G
2
Over $400M of Cumulative Cost Savings
Analyst 7-26-17
Driving a Zero Incidents Culture Focused on Improving Performance
Plant Delivery
Huntsville
Roseau
Spirit Lake
Milford
Monterrey
Opole
Osceola
TOTAL G
G
G
G
G
G
Y
G
VIP – Value Improvement Program
Strong Value Improvement Momentum Continues
Key StrategiesPerformance Summary
>2,500 projects complete 2015-2017
VIP process monetizes our continuous improvement.
Standard tools for collecting and sharing ideas
Fuel momentum with recognition programs for large &
small improvements
Empower teams to impact change at all levels
3
Significant Value Creation …
Over $400M of Cumulative Cost Savings
Analyst 7-26-17
2015 2016 2017E
Operations Strategy Targets Best-in-Class Performance
Polaris Global Operations 2018-2022 Strategy
Vision: Polaris Operations strategy is focused on achieving Best-in-Class
performance in SQDC-Inventory-New Products.
What 5 Year Success Looks Like
Occupational Safety: Continued strong workplace safety
Quality: ~30% improvement of key metrics
Delivery: 40% faster to drive RFM performance
Cost: ~ $500 million Gross VIP (2018 – 2022)
Inventory: 25% improvement in utilization
New Products: Improved Safety/Quality, Delivery and Speed
4Analyst 7-26-17
2015
2016
2017E
2018E
2019E
2020E
2021E
2022E
VIP – Value Improvement Program
Driving Productivity Improvements to Create Significant Value
Targeting 4% Global Operations Gross Rate of Improvement
~$500M Cost Savings from 2018 – 2022
Strategic Sourcing ~$300M savings
Manufacturing Excellence ~$100M savings
Logistics and Plant Network Optimization ~$100M savings
~$900M
Cumulative Gross Savings
By 2022
>$400M
Cumulative Gross Savings
VIP Driving Potential for 300 – 500 bps of
Gross Improvements in Gross Margins
5Analyst 7-26-17
Manufacturing Excellence
6
Driven to Become the Best Manufacturer In Powersports+
Vision: Best-in-Class Plant performance in
Occupational Safety, Quality, Delivery, Cost
and Inventory by executing 5 key strategies
Five Strategies Delivering ~ $100M of
Gross Value Improvement achieving
5% Annual Cost Improvement
I. Quality System Execution
II. Polaris Production System (Lean)
III. Best People, Best Team
IV. Plant Network Optimization
V. Process and System Technology
5%
15% 30%
25%
Analyst 7-26-17
Polaris Manufacturing Capacity Utilization
Polaris Manufacturing Will Lever Fixed Cost Over Period
Discontinuation of Milford Site Operations
Ramp Huntsville to Support
ORV, OSPS and Slingshot Growth
Maintain Monterrey Leverage
Spirit Lake Capacity in Place to Support
Motorcycle Growth
Utilize Roseau to Increase Insourcing and
Vertical Integration Capabilities
Plants and Distribution Centers Aligned to
Support Retail Flow Management (RFM)
Continuous Improvement Through
Lean Transformation
7Analyst 7-26-17
Delivering ~$40M of Run Rate Savings
While Delivering RFM
400 bps IMPROVEMENT IN N.A. PLANT UTILIZATION400 bps Improvement in North American Plant Utilization
MANUFACTURING FOOTPRINT CONSOLIDATION
MEDINA
HQ
MONTERREY
RZR, GENERAL,
RANGER
(NO CHANGES)
SPIRIT LAKE
MILFORD
RIVERSIDE
Pro Armor
ANAHEIM
Taylor-Dunn
HUNTSVILLE
RANGER,
Slingshot
Indian Motorcycles
(NO CHANGES)
ROSEAU
Snow, ATV, MRZRTransferring Milford manufacturing
to existing facilities
Milford location repurposed for
warehouse/distribution center
Pro Armor Aftermarket products
transferring to TAP production
facility
Rationale:
Improved plant utilization and efficiency
Cost savings from fewer leased
properties
Simplifies Aftermarket manufacturing
footprint
Analyst 7-26-17 8
Improving Net Savings Rate from 1.6% to ~2% Annually
9
Material Cost Improvement
Engineering VAVE VIP
Global SourcingVIP
2017 20222018 2019 20212020
Building Capabilities to deliver consistent results on 4 Strategic Priorities
(Quality/Safety, New Products, Delivery and VIP Execution)
Targeting 3% Gross Rate of Improvement
and incremental ~ $300M Cost Savings
from 2018 – 2022
Strategic Framework
Analyst 7-26-17
2017 2018 2019 2020 2021 2022
Gross Inventory Turns
Inventory Improvement 2016-2022
10
Lean Will Continue to Drive Inventory Performance
Automation of SIOP Process
Forecast accuracy
Inventory optimization
Manufacturing flexibility
Enable RFM and F&O strategies
Lean Initiatives & Capabilities
Analyst 7-26-17
25%
Develop capabilities,
processes & tools to
drive ongoing rates
of improvement
Improvement
$100 million reduction achieved in 2016
Additional 25% inventory utilization improvement
2018-2022
Measure Total Improvement (2017-2022)
Safety/Quality Events Faster Response Root Cause Elimination
Net Promoter Scores Industry Leading
Warranty Rate
Internal Rework
Supplier Quality
Safety and Quality Systems Focus
11
Safety and Quality Improvements Continue
Polaris is focused on improving product safety and
quality by improving our systems and execution
Analyst 7-26-17
~30%
~60%
~35%
Quality System Focus Areas
Post Sales Surveillance
Design Controls
Supplier Quality
Manufacturing Controls
New Product Development
Product Design FocusProduct Development Vitality Index
Increasing Investments in Product Development for Innovation
PrioritiesR&D Investment
% Contribution to Sales of Vehicles Introduced in Past 3 Years
Analyst 7-26-17 12
Product Development Systems for Safety and Quality
Product Execution Capacity, Capability, Market Knowledge
Product Innovation and Customer Focused Technology
Value Improvement and waste reduction
Enabling Product Development Process
Increasing Investments in Safety and Systems Engineering
Product Innovation:
Superior Ride and Handling
New Market Knowledge and Expertise
Exceptional Powertrains – Gas and Electric
Electronics and Software for the Rider Experience
Rider Comfort and Style
Cross-Functional Design for Manufacturing and Value
$77M
$63M
$85M
$138M
$148M
$166M $148M
$166M
$185M
$113M
4.0% 4.0%
4.3%
4.0%
3.3%
3.7%
3.3%
3.5%
4.1%
4.5%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
YTD
R&D $ % Sales
72%
78%
72%
70%
76%
85%
72%
2011 2012 2013 2014 2015 2016 2017 YTD
13Analyst 7-26-17
Ken Pucel
EVP – Global Ops, Eng. & Lean
QUESTIONS?

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Polaris investor-meeting-7-26-17

  • 1. 1PII Annual 4-27-17 POLARIS INDUSTRIES INC. ANALYST & INVESTOR MEETING JULY 26, 2017
  • 2. Richard Edwards Director of Investor Relations ANALYST & INVESTOR MEETING JULY 26, 2017 POLARIS INDUSTRIES INC.
  • 3. AGENDA – Analyst & Investor Meeting Thank You for Joining Us! PII Annual 4-27-17 3 Webcast Link at: ir.polaris.com PDT Topic Presenter 7:30 am Opening Remarks / Overview Scott Wine, Chairman & CEO 7:40 am PG&A / Aftermarket Steve Eastman & Greg Adler 8:05 am Customer Experience Tim Larson 8:25 am Motorcycles Steve Menneto 8:50 am Global Adjacent Markets Bob Mack 9:05 am International Mike Dougherty 9:20 am Break 9:35 am Snowmobiles Chris Wolf 9:50 am Off-Road Vehicles Matt Homan 10:15 am Global Operations, Eng. & Lean Ken Pucel 10:40 am Closing Comments / Q&A Scott Wine & Mike Speetzen 11:00 am Meeting Ends 7:30 AM – 11:00 PM Pacific Time Venetian/Palazzo - Las Vegas Wireless Internet Connection Select the network: Nadell7 Password: march123 Please limit WiFi connection to one device per person; Valid only on Wed. July 26th 2017 Investor Meeting App Mobile Phone: App store, search “pii2017” Tablet/Computer: eventmobi.com/pii2017
  • 4. SAFE HARBOR & NON-GAAP MEASURES 4Q2'17 Earnings Except for historical information contained herein, the matters set forth in this presentation, including management’s expectations regarding 2017 future sales, shipments, net income, and net income per share, and operational initiatives are forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ materially from those forward-looking statements. Potential risks and uncertainties include such factors as the Company’s ability to successfully implement its manufacturing operations expansion initiatives, product offerings, promotional activities and pricing strategies by competitors; economic conditions that impact consumer spending; acquisition integration costs; product recalls, warranty expenses; impact of changes in Polaris stock price on incentive compensation plan costs; foreign currency exchange rate fluctuations; environmental and product safety regulatory activity; effects of weather; commodity costs; uninsured product liability claims; uncertainty in the retail and wholesale credit markets; performance of affiliate partners; changes in tax policy and overall economic conditions, including inflation, consumer confidence and spending and relationships with dealers and suppliers. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the Company with the Securities and Exchange Commission. The Company does not undertake any duty to any person to provide updates to its forward-looking statements. The data source for retail sales figures included in this presentation is registration information provided by Polaris dealers in North America and compiled by the Company or Company estimates. The Company must rely on information that its dealers supply concerning retail sales, and other retail sales data sources and this information is subject to revision. This presentation contains certain non-GAAP financial measures, consisting of “adjusted” sales, gross profit, operating expenses, net income and net income per diluted share as measures of our operating performance. Management believes these measures may be useful in performing meaningful comparisons of past and present operating results, to understand the performance of its ongoing operations and how management views the business. Reconciliations of adjusted non-GAAP measures to reported GAAP measures for Q2 are included on slide 3 and Q2 year-to- date are included in the appendix contained in this presentation. These measures, however, should not be construed as an alternative to any other measure of performance determined in accordance with GAAP.
  • 5. Scott W. Wine, Chairman & CEO ANALYST & INVESTOR MEETING JULY 26, 2017 POLARIS INDUSTRIES INC.
  • 6. 6PII Annual 4-27-17 POLARIS INDUSTRIES INC. ANALYST & INVESTOR MEETING JULY 26, 2017
  • 7. STEVE EASTMAN President – PG&A & Aftermarket Analyst & Investor Meeting July 26, 2017 POLARIS INDUSTRIES INC.
  • 8. FIRST HALF 2017 2Analyst 7-26-17 INITIATIVES AND STRONG EXECUTION DRIVING PROFITABLE GROWTH CORE PG&A REVENUE-PER-UNIT CONTINUES TO GROW TAP INTEGRATION & PERFORMANCE ON TRACK AFTERMARKET PRODUCTS & BRANDS GAINING MOMENTUM VIP & LEAN DRIVING MARGIN EXPANSION AND PRODUCTIVITY RETAIL INITIATIVES DRIVING STOCKING & CONVERSION PG&A
  • 9. 1H 2016 1H 2017 FIRST HALF 2017 RESULTS 1H 2016 1H 2017 SUSTAINED GROWTH ACROSS THE PORTFOLIO 1H 2017 Aftermarket Revenue1H 2017 Core PG&A Revenue +8% Organic Additional Commentary Strong revenue growth across geographies and segments North America International ORV/Snow Motorcycles (Victory impact) Adjacent Markets Aftermarket Brands Analyst 7-26-17 3 PG&A +7% Proforma Reported: Up Sigificantly With TAP
  • 10. DIVERSIFIED PG&A / AFTERMARKET PORTFOLIO 4 Analyst 7-26-17 Strengthen OEM Competitive Advantage Integrated Product Solutions Integrated Go-To-Market Approach Sold Exclusively Through Polaris Dealers Broaden Consumer Aftermarket Reach Access Incremental Channels Gain Enthusiast Brand Loyalty CORE PG&A PRODUCT LINES AFTERMARKET BRANDS CONSUMERSCHANNELS PG&A Polaris Dealers Other Dealers Aftermarket E-com Big Box Retail Distributors / Jobbers 4X4 Retail Polaris E-com 4
  • 12. 2017 FOCUS 6Analyst 7-26-17 INITIATIVES AIMED AT IMPROVING THE CUSTOMER EXPERIENCE BE EASIER TO DO BUSINESS WITH 3 DRIVE RETAIL DEMAND & CONVERSION 2 MAXIMIZE PRODUCT INNOVATION & QUALITY 1 PG&A
  • 13. 2017 FOCUS PG&A CUSTOMER-FOCUSED SOLUTIONS HIGHEST LEVELS OF INTEGRATION POLARIS ENGINEERED QUALITY OVER 400 NEW MY18 ACCESSORIES Analyst 7-26-17 7
  • 14. 2017 FOCUS 8Analyst 7-26-17 INDUSTRY-LEADING FIT, FINISH, AND EASE OF INSTALLATION 3X better dust protection Class-leading comfort Integrated plow mount Plug and Play installation MAXIMIZE PRODUCT INNOVATION AND QUALITY PG&A
  • 15. 2017 FOCUS 9Analyst 7-26-17 SELECTIVELY LEVERAGE PROPRIETARY AND 3RD PARTY BRANDS Innovative tread solutions Adaptive lighting systems Retains ice 30 hours longer than Yeti MAXIMIZE PRODUCT INNOVATION AND QUALITY PG&A
  • 16. Consumer Marketing Direct Mail Catalogs Seasonal Promotions 2017 FOCUS PG&A DRIVE RETAIL DEMAND & CONVERSION DRIVE RETAIL DEMAND AND CONVERSION Retail Execution Retail Sales Specialists Power Item Leverage Merchandising Tools E-Commerce Product Content / Guides New Configurator Over 8 million annual visits Analyst 7-26-17 10
  • 17. BE EASIER TO DO BUSINESS WITH 2017 FOCUS PG&A ELIMINATE DEALER DISTRACTIONS – KEEP IT SIMPLE! Analyst 7-26-17 Sales Process PromotionsOrder Fulfillment Coupon Redemption More Impactful Promotions New Daily Order System Simplified Freight Policy SMART refinements Order Quality Emphasis Data Analytics / Tools 11
  • 19. POWERSPORTS AFTERMARKET BRANDS ACCELERATE GROWTH & PROFITABILITY 1 AMPLIFY BRAND POSITION STRENGTHEN E-COMMERCE DRIVE DEALER-DIRECT SALES AND CUSTOMER / CHANNEL DEVELOPMENT REDUCE SYSTEM-WIDE COSTS 2 3 4 PG&A Analyst 7-26-17 13
  • 20. APPAREL CENTER-OF-EXCELLENCE ++ 14 PRODUCT DESIGN, QUALITY, COST ADVANTAGES Analyst 7-26-17
  • 22. INTEGRATION PROGRESS INTEGRATION PROGRESS ON TRACK 16Analyst 7-26-17 COST REVENUE MANUFACTURING – Pro Armor moved to Chula Vista LOGISTICS – new carrier agreements in place SOURCING – supplier consolidation nearly complete OTHER – corporate functions NEW STORES – accelerated growth plan UTV SEGMENT – category rollout, upfit packages OTHER – cross marketing, event coverage & impact
  • 23. BUSINESS PROGRESS STRONG 1H PERFORMANCE – CONTINUED & SUSTAINABLE GROWTH 17Analyst 7-26-17 RETAIL SAME STORE SALES – up high single digits NEW STORES – record store openings DIRECT E-COMMERCE – new ATG platform launched PICK-UP-IN-STORE – up 27% YTD WHOLESALE CONSUMER-FACING RESELLERS – sales up low teens CUSTOMER MIX – brick & mortar outpacing E-com TMG PRODUCT DEVELOPMENT – new R&D facility NEW OEM MODELS – focus on speed-to-market, quality
  • 24. 2017 NEW STORE GROWTH LARGEST NUMBER OF NEW STORES TO DATE 18 2017 New Stores Charleston, SC Brooklyn Park, MN Cincinnati, OH Denver, CO Glendale, AZ Columbus, OH Boise, ID Ogden, UT Analyst 7-26-17
  • 25. TRANSAMERICAN MANUFACTURING GROUP STRONG BRAND, R&D, & MANUFACTURING PLATFORM 19Analyst 7-26-17 TOTAL OTD sales $15M
  • 26. LOOKING FORWARD 20Analyst 7-26-17 MULTIPLE AVENUES FOR SUSTAINED & PROFITABLE GROWTH COMPLETE TAP INTEGRATION STRENGTHEN & GROW POLARIS-OWNED BRANDS DRIVE MULTI-CHANNEL RETAIL DEMAND & CONVERSION VIP - REDUCE COST & LEVERAGE OPERATIONAL SCALE ACCELERATE NEW PRODUCT INNOVATION & QUALITY PG&A
  • 27. 21Analyst 7-26-17 Steve Eastman President – PG&A & Aftermarket QUESTIONS?
  • 28. TIM LARSON Chief Marketing Officer & SVP Customer Experience Analyst & Investor Meeting July 26, 2017 POLARIS INDUSTRIES INC.
  • 29. Polaris Customer Experience Transformation 2 Delivering On The Key Moments Of The Customer & Dealer Experience Analyst 7-26-17 Shop Buy Ride Own SEAMLESS: DIGITAL TO DEALERSHIP SEAMLESS DELIVERY EXPERIENCE RIDE COMMAND ENGAGE DIGITALLY DEALERSHIP EXPERIENCE SERVICE & OWNERSHIP
  • 30. Engaging & Earning Customers Digitally 3Analyst 7-26-17 Leveraging Digital To Drive Retail: Engaging Customers Before, During & After Their Dealership Visit Trade In Estimator 3D Vehicle Configurator Drives Retail & Profit/Unit New Digital Experience Fully Responsive Driving Leads & Dealer Visits 65% Traffic  Mobile +143% increase in digital engagements Facebook, YouTube, Email Opens, Web Traffic 7.6 Million Social Followers
  • 31. Expanding for General & RZR models & as RC Accessory Group Ride with Follow the Leader Integrated Audio and Video Experiences Powersports Technology Leadership: Be in Command with Ride Command® Ride Command Expansion & Differentiation Now Standard on Roadmaster & Chieftain Route Importing & Sharing Customizable Ride Screens Two-Finger Glove Touch Free RideCommand APP iOS & Android Devices Group Ride with Follow the Leader 300,000 Miles of Trail Maps, 22,000 Riding Areas & 250 Active Clubs New for MY 18 Slingshot Turn by Turn Navigation Customizable, Split View, Rider Information Screens Mobile APPs ORV & Snow “It's [Ride Command] a useful system that makes the whole package that much more fun for touring." Peter J., Cycle World Magazine “These electronics [Ride Command] will pull more riders from the [competitor] ranks than any other part of this bike.” CommonTread-Revzilla Analyst 7-26-17 4
  • 32. Dealer Profitable Growth Driving Dealer Profitability: Right Products, Demand, Inventory, Rewards & Retail Processes 5 Cash Flow Retail Experience & SpecialistsRewards Analyst 7-26-17 60% Faster Payments To Dealers Inventory Optimization “With a finite amount of show floor space, you have to ask yourself, “Is this going to generate a return, or is it just going to look pretty?” And I’ll tell you first hand, it’ll generate a return.” Polaris Retail Exp. Dealer RFM SMART 17% Reduction In Interest Payments
  • 33. Elevating Service & Dealer Support Driving Service Speed For Customers…Support & Service Profitability For Dealers 6Analyst 7-26-17 Increased Responsiveness Dealer Training & Certification In-Field Support & Training (YTD)
  • 34. Ease of Business Simplifying & Strengthening Dealer Communication & Capabilities 7 Simplified Ordering & Mgmt. Turnkey Lead Mgmt. & Retail ResultsDealer Driven Systems Analyst 7-26-17
  • 35. Strong Dealership Count Positions 8 Polaris Leadership Position in Key Markets SxS + ATV Snowmobiles Indian + Slingshot ~1530 ~ 750 ~ 565 Long Range Plan2016 Year End Actual Optimizing opportunity markets Sustain leadership position On-Road: fully penetrate top markets Analyst 7-26-17
  • 36. Formula Delivering #1 In Total Dealer Volume & Overall Value 9 Polaris Delivering Strongest Total Dealer Volume & Value Polaris Dealer Value Proposition: + Best WG Innovation, Volume & Demand: Products, Brands, Adv, Promo, Events + Best PG&A Innovation, Volume & Demand: Products, Brands, $/unit + Strongest Install Base For Post Sale & Repurchase: WG, PG&A, F&I, ESC, Service + Inventory Optimization & Order Systems: RFM, SMART + Dealer Certification & Business Process Training: MSD, U of Polaris, In-Field Training + Dealer Rewards & Support: Retail Rewards, Field Teams, Service, Dealer Systems = Polaris #1 In Total Dealer Volume & Value Analyst 7-26-17
  • 37. 10Analyst 7-26-17 Tim Larson CMO & SVP Customer Experience QUESTIONS?
  • 38. STEVE MENNETO President – Motorcycles Analyst & Investor Meeting July 26, 2017 POLARIS INDUSTRIES INC.
  • 39. 2017 N.A. 900+cc Industry 2017 Industry Off to a Choppy Start Analyst 7-26-17 2 Industry Retail Trends2017 N.A. Industry Retail YTD YTD Trends: 2017 N.A. 900+ cc Industry down upper-single digits YTD Mid – Size Industry down low-double digits YTD Cruiser Industry down low-double digits YTD Bagger & Touring down low-single digits YTD 3 wheeled down high-double digits YTD Cruiser BaggerTouring Midsize 3 Wheel 2014 2015 2016 2017E Mid Size Cruiser Bagger Touring 3 Wheels
  • 40. 2017 N.A. 900+cc Competitive Summary Indian Motorcycle Largest Share Growth Analyst 7-26-17 3 Rank Manufacturer Strategy Share Trend 1 Harley Aggressive Financing, Promotions, Dealers Discounting Focusing on Cruiser, Sportster, Street Products Huge Installed Owner Base 2 Indian American Heritage, Edgier Models High Owner Satisfaction 3 Metrics Aggressive Promotions, Low Investment in New Product Breadth of Distribution Bases 4 Triumph Historical Brand, New Products
  • 41. Victory Wind Down Wind Down is Progressing Well – Going As Planned 4 Retail YTD: N.A. ~3% ahead of last year Int’l ~flat to last year Network inventory is down 65% vs. LY Conversion: Victory riders to Indian & Slingshot – programs available to convert Victory store space is converting to ORV, Indian & Slingshot space Global Dealer Network remains in tact for servicing, less than 10% terminations Analyst 7-26-17
  • 43. Increasing our Adrenaline and Attention on the Business 6 Slingshot Business Improvements Analyst 7-26-17 Quality – our engineering team is attacking our quality issues Product – we’re clear on what our customers want for new product, we’re moving quickly to deliver on their requests Distribution – we have dealers doing very well and dealers who are not, we’re increasing our support to drive new customers in our brand Regulatory – Legal in 50 states (HI 1/1/18), 9 of 10 provinces (Nova Scotia), auto cycle in 36 states and 9 provinces Brand – Slingshot is the open-air roadster that combines exotic looks with raw performance to deliver an adrenaline and attention rush like no other
  • 44. Improving Slingshot Product Across the Line 7 CY17 Slingshot Product News SSLSLRSLRLE New Price $19,999 Key New Features: Larger Center Storage Ride Command Up-Fit Opportunity New Accessory Options New Ride Command 5 New Special Colors Key New Features: Ride Command Standard Navigation Upsell Opportunity Ride Command w/Nav New Color Offered Key New Features: Ride Command w/ Nav Standard Bilstein Shock Upsell Opportunity New Limited Edition New Bilstein Shocks Key New Features: Ride Command w/ Nav Standard 10 way Adjustable Bilstein Shocks 2X Output Rockford Fosgate Speakers Analyst 7-26-17
  • 45. Improving & Expanding Ride Command 8 Slingshot Ride Command Key Features: 7” Multi-Touch Screen Technology 100% Brighter vs. MY17 Screen Most Intuitive System in Industry Turn-by-Turn Navigation Vehicle Information Customizable Drive Screens Easy Device Pairing (Phone & Audio) Bluetooth & USB Connections AM, FM, & Weather Radio Analyst 7-26-17
  • 46. New Slingshot PGA for 2018 9 New Accessories To Drive Customization & Dealer Profitability Ride Command Kit: $2,499 Navigation Upgrade: $499 10-Way Adjustable Bilstien Shock Kit: $1,899 Quilted Comfort Seats: $799 New Colored Accents Kits: $49+ SL Rear Fender: $699 SLR Rear Fender: $799 200w Premium Audio Kit: $799 Fits MY18 Models Forward Fits MY17 SLR Forward Fits MY17 Models Forward Fits MY17 Models Forward Fits MY17 Models Forward Fits All Models Analyst 7-26-17
  • 47. Slingshot Brand Building Events Partnerships & PR Showcasing Slingshot – Driving Awareness Influencers +50% event participation vs. 1H ‘16 11k+ NEW leads collected Nearly 4k demo rides resulting in ~144 units sold Dax Shepard – Actor ~110K likes ~2K comments Genevieve Schmidt Women Riders Now Sportbike Inc Life in the Fast Lane (TV show) SS Takeover Group Full Throttle & Adrenaline Lifestyle Magazines Analyst 7-26-17 10
  • 49. CY17 Indian Product News Incredible Amount of News in 1H of 2017 12 Chieftain Elite April 4, 2017 $31,499 Chieftain Limited April 4, 2017 $24,499 Roadmaster Classic February 21, 2017 $26,999 Jack Daniel’s Limited Edition Chieftain March 10, 2017 $34,999 Scout Bobber July 14, 2017 $11,499 Scout FTR 750 March 1, 2017 $50,000 Springfield Dark Horse July 25, 2017 $20,999 Roadmaster Elite July 25, 2017 $36,999 Analyst 7-26-17
  • 50. Apparel & General Merchandise Grow PG&A Largest Opportunity for Dealers & Polaris Motorcycles 13 New Categories Made in America Line Analyst 7-26-17 New Accessories Accessories for Chief Line 19” Wheel / Open Fender Updated Seats / Backrests / Bars Engine Cover Kits Accessories for Scout Line Performance Exhaust & Intakes Solo rack, Solo rack bag Passenger seat/ pegs
  • 51. Driving Global Awareness & All Ages to the Brand 14 Indian Racing It’s the first time a female rider has won at Punks Peak and the first time an Indian has competed. Wheels & Waves – Biarritz, France 2017 Analyst 7-26-17 9/10 Wins – 23 of 30 Podiums BEGINNING JULY NBCSN Mon/Thurs 2-3 minutes on IMC Wrecking Crew
  • 52. Indian Brand Building Events Media Driving Indian Awareness 15 Partnerships Analyst 7-26-17 +3.5X total investment over 2H 2016 107M impressions | +200% vs 2H 2016 Heavy TV Starts in August Call of Duty: Player Reach: 40 Million Social Following: 32 Million Launch Budget: $150 Million Age: 25 - 44 (41% of players) Average Income: $61K
  • 53. Driving Repeat and Referrals by Treating Our Owners as VIPs 16 Customer Experience OWNER NEWS OWNER SPECIAL OFFERS Owner Direct Mail IMRG Offers OWNER EXCLUSIVE CONTENT New Product Launches Event Invitations Owner Magazine Owner Emails Analyst 7-26-17
  • 54. Dealer Count North America International ~200 ~170 ~475 ~100 Growing our Motorcycle Dealer Network Developing The Right Distribution For Profitable Growth & The Desired Customer Experience Analyst 7-26-17 17
  • 55. Stable, Consistent Quality Paint capabilities/capacity has become a Profit Driver Better processes, Cost Down through Lean 18 Improving Quality & Margins HuntsvilleSpirt Lake/Spearfish Motorcycle Operations Large Investments In Quality: In Sourced Painting & Paint Protection Stricter Testing Requirements Verification Photo Booth Vehicle Crates from Factory to DC, Improved Transport Processes New Packaging Standards for PG&A Analyst 7-26-17
  • 56. Motorcycle Profitability Relentless Attack on Profitability 19 13% 2016 2017 2018 2019 2020 2021 Aggressive Product Plan Robust PGA Business Leverage Growing Scale Integrate Suppliers in Margin Expansion Lean Tools & Standard Work Analyst 7-26-17 Approaching Company Average Motorcycle Gross Profit % of Sales
  • 57. 20Analyst 7-26-17 Steve Menneto President – Motorcycles QUESTIONS?
  • 58. POLARIS INDUSTRIES INC. 2017 ANALYST / INVESTOR MEETING – LAS VEGAS BOB MACK President – Global Adjacent Markets Analyst & Investor Meeting July 26, 2017
  • 59. Consumer Commercial Government Defense Brands Key Products Primary Region EMEA (Aixam) USA (GEM) North America EMEA North America EMEA USA Allied Nations Primary End Markets Rural Drivers (Aixam) Young Drivers (Aixam) Golf Communities (GEM) Colleges & Universities Material Handling Rental Urban Deliveries Urban Mobility Federal, State, Local Police Fire Border Patrol Municipalities Army, Navy, Marines, Air Force Special Operations Global Adjacent Markets 2Analyst Jul-2017 Focused on an $4B+ Market Incremental to Polaris Retail Businesses
  • 60. Global Adjacent Markets – 2016 Revenue by Region 3Analyst Jul-2017 Geographically Balanced Business Targeting $4+ Billion Market Europe Americas Asia
  • 61. Competitive Landscape 4Analyst Jul-2017 Diverse Set of Competitors Market Competitors Comments Consumer Ligier sold to private equity in 2016 Club Car launched new PTV in 2017 EZGO first mover in Li-Ion golf cars Commercial / Industrial Diverse end-markets and competitors Textron consolidating its various vehicle platforms Construction players more aggressive in rental Government Budgetary and discretionary spend drives demand / timing for vehicle purchases Typically upfit of consumer or commercial products Defense Polaris a niche player focused on light mobility platforms Competitors have strong legacy and significant resources for vehicle programs
  • 62. Global Adjacent Markets Strategy 5Analyst Jul-2017 Pull Together Brands/Products to Bring Comprehensive Solution to Customers Create and acquire strong brands that offer task oriented small vehicles that meet the needs of our commercial and government customers Establish Polaris as the leading provider of ultra-light combat vehicles to global defense customers, leveraging our commercial off-road innovation Drive innovation through both the Global Adjacent Markets and Polaris consumer products by leveraging government and customer-funded advanced R&D Optimize our global operations to maximize profitability and customer service across our varied brands and businesses
  • 63. Global Adjacent Markets – Growth Drivers 6Analyst Jul-2017 Strong Growth Potential Growth Drivers Polaris Strategy Consumer Transition from older, rural buyers to younger, urban consumers Improved range and performance of electric vehicles Youth oriented Aixam products and accessories Shared Li-Ion development and supply across the Polaris portfolio Commercial Sustainability goals of end customers Availability and cost of labor Focus on key vertical markets Autonomous and autonomous ready products Government Focus on security and border patrols Infrastructure spend Targeted solutions for government agencies with highly customized accessory offerings Defense Growth in Special Operations forces Mobility and transportability Higher tech vehicle / soldier protection systems Lead with innovation in ultra-light combat vehicles Leverage government R&D programs and commercial expertise to deliver the most technically capable products
  • 64. Growth in Consumer Markets 7Analyst Jul-2017 Customer Focused Innovation Driving Growth Aixam continues to lead the European Quadricycle (EQC) market “No license” vehicles compliant with European legislation Sold throughout Europe with both diesel and electric powertrains Historically purchased mainly by rural buyers New Li-Ion based electric vehicle launched in 2017 More power and range than previous models Updated styling and ergonomics Targeting an urban buyer who may have previously bought a scooter Significant increase is electric sales year over year
  • 65. ProductsChannels Consolidation and Leverage – Taylor Dunn 8Analyst Jul-2017 Operations / Supply Chain Improving Operating Performance, Quality and Dealer Profitability Transferring GEM manufacturing and assembly to Taylor Dunn facility in Anaheim, CA Will leverage facility, management, suppliers and logistics to improve GEM business performance Project will be completed in Q4 Expanding GEM channels via addition of Taylor Dunn dealers More than 30 new dealer locations added in the last 14 months GEM unit volume through this channel has doubled Improved service and support capabilities for GEM commercial customers Launched Taylor-Dunn G-100 utility vehicle leveraging Polaris technology Utilizes Polaris Pro-Star engine Vehicle has a 1,000 lb payload and 1,500 lb towing capacity Gives the Taylor-Dunn dealer base a new way to compete in the market Taylor-Dunn Results on Track with Acquisition and Synergy Plan
  • 66. Polaris Innovation Win – Urban Grocery Delivery 9Analyst Jul-2017 Solving Customer Needs with Market Leading Innovation Urban grocery delivery business is expanding rapidly in the Netherlands Goupil customer Picnic recently raised €100M in B series round Company utilizes customized electric vehicles to make deliveries in urban centers Delivery is free to the company’s 30,000+ customers Goupil launched new G4 electric vehicle in 2017 Combination of the best of the Mega E-Worker and the Goupil G3 Long life Li-Ion battery option Increased cargo capacity Improved ergonomics and quality Opportunities to leverage the electric vehicle portfolio (GEM, Goupil, Taylor-Dunn) Sales for the Goupil business up 15+% YoY
  • 67. Polaris Defense Win – Canadian Special Forces $15.5 Million contract awarded for DAGOR Ultra-Light Combat Vehicles (ULCV) Competitive vehicle selection process including field trials Contract includes options for additional units Custom vehicles with new features and capabilities Redesigned payload configuration New weapons mounts Electrical systems upgrades and integrated communications systems Success driving interest from other allied nations Global need for flexible, customizable, air transportable ultra- light combat vehicles for growing Special Forces missions Already won another major allied contract award Analyst Jul-2017 10 Leveraging our Off-Road Experience to Drive a Revolution in Military Affairs
  • 69. Polaris Defense –Success with MRZR-D (Diesel) 12Analyst Jul-2017 Leveraging Polaris Commercial Technology to Expand our Business MRZR D4 launched May 2016 and MRZR D2 Launched February 2017 New military only Turbo Diesel engine, 80% more efficient than gas Operates on heavy fuel typically available at bases Diesel option accelerates growth of MRZR Canadian Military for Light Infantry Battalions U.S. Army expands MRZR fleet U.S. Marine Corps for fleet of internally transported vehicles (F-ITV) Various allied nations have made purchases Cost, performance and flexibility driving sales Platform of choice for multiple missions “The UTV is a perfect example of how we can do acquisition faster and more efficiently. It may be a model for obtaining items from industry quicker in the future.” – Mark Godfrey, vehicle capabilities integration officer at Marine Corps Combat Development and Integration.
  • 70. 13 Strong Global Adjacent Markets Results in 2017 Analyst Jul-2017 Global Adjacent Markets Outlook 2017 Objective 2017 Expectations 2017 Comments Revenue (incl. PG&A) Up Mid-Single Digits % Solid Growth Expected GOV, Aixam, Goupil and Taylor-Dunn annualization Gross Profit (% of sales) Similar to Prior Year Gross Margin Opportunity Sales leverage, mix, expense management
  • 71. 14Analyst-July2014 BOB MACK President – Global Adjacent Markets QUESTIONS?
  • 72. MIKE DOUGHERTY President – International Analyst & Investor Meeting July 26, 2017 POLARIS INDUSTRIES INC.
  • 73. Growing Business. Beating Plan. Building Global Foundation. INTERNATIONAL2017 YTD Overview EMEA Rev & Profit Growth. Clean Inventory. Opole improving. ORV growing led by RGR. Indian strong growth throughout region. Latin America Polaris growth momentum continues led by Mexico ORV & MC. Asia Pacific Australia strong growth in both ORV & MC. China Indian MC business up. Product MY18 ORV: Strengthening RGR with new XP1000 and EU General. MY18 Motorcycle: Scout Bobber key new model. 2Analyst 7-26-17
  • 74. All Regions Growing. Australia/New Zealand +34% Driving Asia Pacific INTERNATIONAL2017 International Revenue Growth YTD LATIN AMERICA $41M +5% EMEA $251M +6% ASIA PACIFIC $65M +16% INTERNATIONAL $357M +6% 3Analyst 7-26-17
  • 75. EU #1 Region. ORV #1 Business Unit. INTERNATIONALInternational Revenue Breakdown 1H 2017 Revenue by Business Unit1H 2017 Revenue by Region EU India MEA Russia China Asia Other LatAm ORV Snow MC GAM 4Analyst 7-26-17
  • 76. INTERNATIONAL2017 – INTERNATIONAL OVERVIEW RZR REBOUND Defend #1 Business Mexico, China, UAE Lead Customer Loyalty REGAINING OFF-ROAD MOMENTUM RANGER Growth GENERAL Focus EU Built +20% YTD MAXIMIZE SNOW Titan Launch! Dealer Engagement Russia Rebound 5Analyst 7-26-17
  • 77. INTERNATIONAL2017 – INTERNATIONAL OVERVIEW EUROPE Rev & Share Growth Building Brand IMRG Experience ASIA PACIFIC Australia +60% China 1200cc+ Japan Focus DRIVE INDIAN GROWTH! LATIN AMERICA Mexico Expansion Brazil Stability 3 New Distributors 6Analyst 7-26-17
  • 78. México es Muy Importante! INTERNATIONALLatin American Revenue Mexico Brazil Arg Other 7Analyst 7-26-17
  • 79. Leveraging Great Team to Drive Growth in All Product Lines INTERNATIONAL2017 – INTERNATIONAL OVERVIEW 2013 2016 PGA INDIAN RGR ATV RZR Polaris Mexico Revenue 5X Maximize Mexico #1 International RZR Market ATVs +25% Indian 10% MS in 1st Yr. Slingshot on Track PG&A Ramping Up Adding Taylor-Dunn and TAP Growth despite Peso -40%+ since ‘13 8Analyst 7-26-17
  • 81. Grow Business. Beat Plan. Build International Foundation INTERNATIONAL2017 DIRECTION – HOW WE WILL WIN REGAIN OFF-ROAD MOMENTUM MAXIMIZE MEXICO DRIVE INDIAN GROWTH 10Analyst 7-26-17
  • 82. 11Analyst 7-26-17 Mike Dougherty President – International QUESTIONS?
  • 83. CHRIS WOLF President – Snowmobiles & Timbersled Analyst & Investor Meeting July 26, 2017 POLARIS INDUSTRIES INC.
  • 84. MY18 Snowmobile Brand Video (1:58) Analyst 7-26-17 2
  • 85. Snowmobile Industry Healthy Sport, Driven by the World’s Most Passionate Enthusiasts 3Analyst 7-26-17 213,000 Miles of Trails $39 Billion in Economic Activity 1.8 Million Registered Units in N. America 3,000 Snowmobile Clubs
  • 86. 4Analyst 7-26-17 So, what does 213,000 miles of trails, built by 3000 clubs for 1.8 million sleds look like?
  • 88. Down high-single digits % Global Snowmobile Industry Performance Snowmobile Industry OutlookN.A. Share Growth by OEM Since 2010 Premium Segment is Healthy and GrowingIndustry Retail Units (5-year CAGR -1.7%) Premium CAGR 3.7%Core CAGR 1.7% Value CAGR -6% Industry down mid-single digits due to spotty snowfall Dealer inventory, promotions elevated Polaris competes strongest in Premium segments +5% 12/13 13/14 +12% +9% 14/15 15/16 -4% 11/12 -16% 6Analyst 7-26-17 16/17 EMEA CAN US
  • 89. Market Share (North America, Norway, Sweden, Finland) Polaris Performance Highlights During 16/17 Season Worldwide Share 13/14 Season 14/15 Season 15/16 Season 16/17 Season Polaris share erosion driven primarily by soft retail performance of Value models Premium AXYS-chassis models retailed well and continued to earn high satisfaction scores Timbersled awareness campaign and improved distribution is fueling growth 7Analyst 7-26-17
  • 90. MY 2018 Product News 8Analyst 7-26-17
  • 91. All New Timbersled AROExpanded SKS and XCR Lineups MY 2018 News Summary All New Titan Extreme Crossover Exciting New Product Introductions for Existing and New Customers 9Analyst 7-26-17
  • 94. Rewarding LoyaltyTop Partners and Athletes Marketing Leadership Industry-Leading Reach Building Our Brands and Reaching New Customers Reaching New Audiences Through Key Partners, Athletes Building Loyalty with Targeted Marketing, Events, Promos High Quality Traffic, Leads with Industry’s Most Engaged Fans 12Analyst 7-26-17 4XMORE ENGAGED
  • 95. Growth Strategy Roadmap 1. Industry Leading Quality and Satisfaction Innovative AXYS platform driving improved customer satisfaction 2. Product Innovation Frequent product news drives retail excitement and share growth Investing to extend our lead in snow bikes 3. Strong Marketing Support Passionate, loyal customers Industry’s best athletes and partnerships Driving Snowmobiles and Snow Bikes Forward with Quality and Innovation 13Analyst 7-26-17
  • 96. 14Analyst 7-26-17 Chris Wolf President – Snowmobiles QUESTIONS?
  • 97. MATT HOMAN President – Off-Road Vehicles Analyst & Investor Meeting July 26, 2017 POLARIS INDUSTRIES INC.
  • 98. AGENDA 1. Market Overview 2. 1H Results 3. 2H Launch Plan 2Analyst 7-26-17
  • 100. POLARIS ORV OVERVIEW DIVERSE PRODUCT AND GEOGRAPHIC PORTFOLIO ATV Utility SxS Revenue Region Manufacturing Utility SxS #1 Rec SxS #2 ATV important NA continues to lead Int’l important long-term Huntsville live Roseau/Mexico critical Poland feeds EMEA Rec SxS US Int’l CAN Mexico Poland Huntsville Roseau 4Analyst 7-26-17
  • 101. ORV INDUSTRY OVERVIEW SXS DRIVING THE INDUSTRY CAN Summary Polaris #1 In ALL Segments 3 Year CAGR Units = Down LSD 3 Year CAGR $ = UP LSD Growth Driven by SxS ATV* Utility SxS* REC SxS* X-Over SxS* 5% units 8% of revenue 3 YR Unit CAGR HSD growth 36% of units 26% of revenue 3 YR Unit CAGR MSD decline 11% of units 18% of revenue 3 YR Unit CAGR LSD decline 45% of units 45% of revenue 3 YR Unit CAGR LSD Growth *Off-Road Vehicle Market in units (estimated) 5Analyst 7-26-17
  • 102. UTILITY SXS OVERVIEW LANDOWNERS = CRITICAL CUSTOMER; FULL-SIZE MOST IMPORTANT CAN Full- Size 48% Mid- Size 23% Multi- Passenger 29% Rec 15% Hunt/ Fish 13% MAHO 47% Ag 20% Other 6% What Sells Who Buys Full size most critical MAHO #1 Ag #2 Hunt/Fish #3 6Analyst 7-26-17
  • 103. 64” SEGMENT EMERGED AS HEART OF THE MARKET CAN 50” Trail 60” Sport 64” High Perf 72” High Perf ~$12K to $14K Price ~$16K to $18K Price ~$20K to $25K Price ~$25K+ Price 64” High Performance dominates market – outstanding performance + versatility 72” Emerging space Primary buyer = 43 year old male with $140K HH income – has family and uses for recreation 80%+ RECREATION SXS OVERVIEW 7Analyst 7-26-17
  • 104. GROWTH OPPORTUNITIES LARGE UNTAPPED TARGET GROUPS + LARGE INSTALLED BASE CAN Owners 3.0 High Income 4.8Low Oppty 14.3 Polaris Owners 2.5M 3M Intenders on PII.com 5M High-Income Rec Enthusiasts RECREATION INTENDERS POLARIS INSTALLED BASE UTILITY INTENDERS MAHO 2+ Acres 10M 11% Own Ag 2.1M 70% Own Hunt 14.5M 25% Own 8Analyst 7-26-17
  • 106. INDUSTRY PERFORMANCE TRENDS RETAIL TRENDS IMPROVED SEQUENTIALLY – SHARE CHALLENGED CAN ATV SxS 2017 Improvement vs 2016 – more work to do Utility SxS Youth/value driven ATV value + Rec SxS + Utility SxS Utility SxS Continued threat 10Analyst 7-26-17
  • 107. 1H SUMMARY IMPROVEMENT PLAN ON TRACK – TREMENDOUS WORK REMAINS CAN Improve Full-Size RANGER Retail Gain Share in 500cc ATVs Drive GENERAL Growth Deliver RZR Retail Plan & Improve Quality Hit Financial Commitments Double digit sequential improvement vs. Q4 500cc solid – share issues outside High double digit growth – #1 Retail on plan, MY17 early quality ~30%+ improvement Modestly ahead of financial plan 11Analyst 7-26-17
  • 110. BIG Changes – Dealer Partnership BIG Investment – Product Quality BIG Investment – Retail Support 14Analyst 7-26-17
  • 111. BIG CHANGES – DEALER PARTNERSHIP BECOMING BETTER PARTNERS EASIER TO DO BUSINESS WITH SIMPLIFIED COMMUNICATIONS PROCESS EASIER DEALER EXTRANET SYSTEM LONGER CUSTOMER SERVICE HOURS FASTER CALL RESPONSE TIMES 15Analyst 7-26-17
  • 112. SxS RFM GOES LIVE IN THE 2H OF THIS YEAR GRADUAL IMPROVEMENTS THROUGH Q4 AND EARLY 2018 FULLY OPERATIONAL DURING 1H’18 IMPROVED SHIP DATES & VISIBILITY PLUS RETAIL FOCUS PROFILE AGREEMENT SEPTEMBER ORDERS BEGIN OCTOBER FIRST SHIPMENTS NOVEMBER BIG CHANGES – DEALER PARTNERSHIP NEEDED IMPROVEMENTS TO MANAGE INVENTORY AND RETAIL SIDE-BY-SIDE RFM 16Analyst 7-26-17
  • 113. BIG INVESTMENT – PRODUCT QUALITY EXTREME DURABILITY AUTOMOTIVE STYLE EASIER OPENING 2-STAGE LATCHING ALL MY18 IMPROVED DRIVELINE IMPROVED RIDER COMFORT STRONGER HALF SHAFTS50% EASIER SHIFTING SMOOTHER EBS25% DIGITAL DISPLAY COOLER RIDING60% QUALITY SYSTEM DRIVING BIG IMPROVEMENTS17Analyst 7-26-17
  • 114. BIG INVESTMENT – DRIVE RETAIL STRONG ADVERTISING DEALER REWARDS RZR & RANGER NEWS! – MOTIVATE RETAIL HUGE INVESTMENT TO DRIVE FAC RETAIL 18Analyst 7-26-17
  • 116. SPORT 60” XTREME 64”+ RECREATION SXS: 64” = HEART OF MARKET $22,000$20,000$18,000$16,000$14,000$12,000 $24,000 $26,000 TRAIL 50” 92% of XTREME PERFORMANCE = 64” 72” 64” 20Analyst 7-26-17
  • 117. WHY 64” IS HEART OF THE MARKET? ONLY RIDE IN JUST DUNES + DESERT NEARLY RIDE IN 3+ TERRAINS 21Analyst 7-26-17
  • 118. WINNING FORMULA ~EQUAL ~EQUAL SUPERIOR 22Analyst 7-26-17
  • 119. RZR HAS THE MOST Over 2 Feet Better SIGHTLINES ENGAGES FASTER AWD SYSTEM ~EQUAL Center of Gravity 6o BETTER BETTER APPROACH ANGLE 15% BETTER RAMP OVER ANGLE 29% BETTER OFF-TRACKING IS MOST AGILE 64” MACHINE 23Analyst 7-26-17
  • 120. NEW: XP TURBO WALKER EVANS EDITION 168 HP Walker Evans Shocks 24Analyst 7-26-17
  • 121. 168 HP “THE ONLY RIDE THAT TUNES ON THE FLY” NEW: XP TURBO ADDITIONAL FEATURES RIDE COMMAND REAR CAMERA BLACKED OUT HEADLIGHTS PAINTED GRILL 25Analyst 7-26-17
  • 122. RZR XP EPS 1000 Now $17,999 RZR XP EPS Turbo NEW! $19,999 RZR XP Turbo DYNAMIX NEW! $25,999 RZR XP Turbo Fox Edition Now $22,999 INDUSTRY LEADING RZR XP LINE-UP MUCH STRONGER “HEART OF MARKET” LINE-UP26Analyst 7-26-17
  • 124. 287
  • 125. CLASS-LEADING 82 HP CLASS-LEADING 2,500 LB. TOWING CLASS-LEADING 13” GROUND CLEARANCE ALL-NEW REDESIGNED INTERIOR PRECISE HANDLING & THROTTLE CONTROL MODERN, REFINED EXTERIOR DESIGN NEW ONE-YEAR WARRANTY ALL-NEW DRIVELINE ONE-PIECE CHASSIS OVER 100 OWNER INSPIRED IMPROVEMENTS! MY’13 RANGER WAS BIG NEW RANGER = BIGGER 29Analyst 7-26-17
  • 126. ORV SUMMARY SIGNIFICANT COMPETITIVE WORK TO DO – BUT, THE BUSINESS IMPROVING CAN ORV tracking to deliver 2017 financial plans Significant improvement work remains – share, quality, etc. Business results improving – RANGER, RZR, GENERAL 2H 2017 plan is strong – RZR attack + RANGER launch The future remains BRIGHT in ORV 30Analyst 7-26-17
  • 127. 31Analyst 7-26-17 Matt Homan President – Off-Road Vehicles QUESTIONS?
  • 128. KEN PUCEL EVP – Global Operations, Engineering & Lean Analyst & Investor Meeting July 26, 2017 POLARIS INDUSTRIES INC.
  • 129. 2013 2014 2015 2016 2017 YTD Occupational Safety, Quality, Delivery, Cost – 2017 Performance Quality (Rework %)Occupational Safety (TRIR) Focused on the Fundamentals That Drive Occupational Safety, Delivery, Quality and Cost Gross Value ImprovementDelivery 2013 2014 2015 2016 2017 YTD Product Capacity ATV Ranger RZR Snow Motorcycles Slingshot GEM TOTAL G G G G G G G G 2 Over $400M of Cumulative Cost Savings Analyst 7-26-17 Driving a Zero Incidents Culture Focused on Improving Performance Plant Delivery Huntsville Roseau Spirit Lake Milford Monterrey Opole Osceola TOTAL G G G G G G Y G
  • 130. VIP – Value Improvement Program Strong Value Improvement Momentum Continues Key StrategiesPerformance Summary >2,500 projects complete 2015-2017 VIP process monetizes our continuous improvement. Standard tools for collecting and sharing ideas Fuel momentum with recognition programs for large & small improvements Empower teams to impact change at all levels 3 Significant Value Creation … Over $400M of Cumulative Cost Savings Analyst 7-26-17 2015 2016 2017E
  • 131. Operations Strategy Targets Best-in-Class Performance Polaris Global Operations 2018-2022 Strategy Vision: Polaris Operations strategy is focused on achieving Best-in-Class performance in SQDC-Inventory-New Products. What 5 Year Success Looks Like Occupational Safety: Continued strong workplace safety Quality: ~30% improvement of key metrics Delivery: 40% faster to drive RFM performance Cost: ~ $500 million Gross VIP (2018 – 2022) Inventory: 25% improvement in utilization New Products: Improved Safety/Quality, Delivery and Speed 4Analyst 7-26-17
  • 132. 2015 2016 2017E 2018E 2019E 2020E 2021E 2022E VIP – Value Improvement Program Driving Productivity Improvements to Create Significant Value Targeting 4% Global Operations Gross Rate of Improvement ~$500M Cost Savings from 2018 – 2022 Strategic Sourcing ~$300M savings Manufacturing Excellence ~$100M savings Logistics and Plant Network Optimization ~$100M savings ~$900M Cumulative Gross Savings By 2022 >$400M Cumulative Gross Savings VIP Driving Potential for 300 – 500 bps of Gross Improvements in Gross Margins 5Analyst 7-26-17
  • 133. Manufacturing Excellence 6 Driven to Become the Best Manufacturer In Powersports+ Vision: Best-in-Class Plant performance in Occupational Safety, Quality, Delivery, Cost and Inventory by executing 5 key strategies Five Strategies Delivering ~ $100M of Gross Value Improvement achieving 5% Annual Cost Improvement I. Quality System Execution II. Polaris Production System (Lean) III. Best People, Best Team IV. Plant Network Optimization V. Process and System Technology 5% 15% 30% 25% Analyst 7-26-17
  • 134. Polaris Manufacturing Capacity Utilization Polaris Manufacturing Will Lever Fixed Cost Over Period Discontinuation of Milford Site Operations Ramp Huntsville to Support ORV, OSPS and Slingshot Growth Maintain Monterrey Leverage Spirit Lake Capacity in Place to Support Motorcycle Growth Utilize Roseau to Increase Insourcing and Vertical Integration Capabilities Plants and Distribution Centers Aligned to Support Retail Flow Management (RFM) Continuous Improvement Through Lean Transformation 7Analyst 7-26-17 Delivering ~$40M of Run Rate Savings While Delivering RFM
  • 135. 400 bps IMPROVEMENT IN N.A. PLANT UTILIZATION400 bps Improvement in North American Plant Utilization MANUFACTURING FOOTPRINT CONSOLIDATION MEDINA HQ MONTERREY RZR, GENERAL, RANGER (NO CHANGES) SPIRIT LAKE MILFORD RIVERSIDE Pro Armor ANAHEIM Taylor-Dunn HUNTSVILLE RANGER, Slingshot Indian Motorcycles (NO CHANGES) ROSEAU Snow, ATV, MRZRTransferring Milford manufacturing to existing facilities Milford location repurposed for warehouse/distribution center Pro Armor Aftermarket products transferring to TAP production facility Rationale: Improved plant utilization and efficiency Cost savings from fewer leased properties Simplifies Aftermarket manufacturing footprint Analyst 7-26-17 8
  • 136. Improving Net Savings Rate from 1.6% to ~2% Annually 9 Material Cost Improvement Engineering VAVE VIP Global SourcingVIP 2017 20222018 2019 20212020 Building Capabilities to deliver consistent results on 4 Strategic Priorities (Quality/Safety, New Products, Delivery and VIP Execution) Targeting 3% Gross Rate of Improvement and incremental ~ $300M Cost Savings from 2018 – 2022 Strategic Framework Analyst 7-26-17
  • 137. 2017 2018 2019 2020 2021 2022 Gross Inventory Turns Inventory Improvement 2016-2022 10 Lean Will Continue to Drive Inventory Performance Automation of SIOP Process Forecast accuracy Inventory optimization Manufacturing flexibility Enable RFM and F&O strategies Lean Initiatives & Capabilities Analyst 7-26-17 25% Develop capabilities, processes & tools to drive ongoing rates of improvement Improvement $100 million reduction achieved in 2016 Additional 25% inventory utilization improvement 2018-2022
  • 138. Measure Total Improvement (2017-2022) Safety/Quality Events Faster Response Root Cause Elimination Net Promoter Scores Industry Leading Warranty Rate Internal Rework Supplier Quality Safety and Quality Systems Focus 11 Safety and Quality Improvements Continue Polaris is focused on improving product safety and quality by improving our systems and execution Analyst 7-26-17 ~30% ~60% ~35% Quality System Focus Areas Post Sales Surveillance Design Controls Supplier Quality Manufacturing Controls
  • 139. New Product Development Product Design FocusProduct Development Vitality Index Increasing Investments in Product Development for Innovation PrioritiesR&D Investment % Contribution to Sales of Vehicles Introduced in Past 3 Years Analyst 7-26-17 12 Product Development Systems for Safety and Quality Product Execution Capacity, Capability, Market Knowledge Product Innovation and Customer Focused Technology Value Improvement and waste reduction Enabling Product Development Process Increasing Investments in Safety and Systems Engineering Product Innovation: Superior Ride and Handling New Market Knowledge and Expertise Exceptional Powertrains – Gas and Electric Electronics and Software for the Rider Experience Rider Comfort and Style Cross-Functional Design for Manufacturing and Value $77M $63M $85M $138M $148M $166M $148M $166M $185M $113M 4.0% 4.0% 4.3% 4.0% 3.3% 3.7% 3.3% 3.5% 4.1% 4.5% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 YTD R&D $ % Sales 72% 78% 72% 70% 76% 85% 72% 2011 2012 2013 2014 2015 2016 2017 YTD
  • 140. 13Analyst 7-26-17 Ken Pucel EVP – Global Ops, Eng. & Lean QUESTIONS?