Martin Baker

Harrisburg, Pennsylvania Area United States

Senior Manager, Global Digital at The Hershey Company

Consumer Products

Currently, I am Senior Manager of Global Digital at The Hershey Company. In my role, I am responsible for strategy, creative development, consumer engagement and analysis for all Hershey brands on social/digital channels. I also lead capability building for our Global Center of Marketing Excellence. I have over 20 years experience in marketing from both the agency and brand side. Prior to joining Hershey, I was the President of Inotivity, a digital and innovation consultancy – working with such clients as Ahold, Wells Fargo, Securian Bank, and Hershey. Previously, I was an award-winning creative director/senior creative at The Martin Agency (Alltel, Marriott, Bank One, Geico) and Saa.