Big data from sources like time spent at home, loan details, number of residents, consumer habits, and income can provide insights about properties, owners, and home trends. This data can be used by real estate agents, broker teams, and enterprises for targeted marketing through direct mail, online ads, lead capture sites, email nurturing, and calling.

2. Big data is
everywhere
and it’s here
to stay

3. TIME IN HOME LAST SELLING
DATE
LOAN DETAILS NUMBER OF
RESIDENTS
CONSUMER
HABITS
INCOME
AAPPRECIATION DEFAULT NET WORTH HOBBIES AND
INTERESTS
LOAN STATUS OCCUPANCY
OWNER
SAVINGS
HOME
FACTS
SCHOOL
RATING
CREDIT
STATUS
DELINQUENCY
LTV RATIO
OCUPATION
INDUSTRY
HOME
EQUITY
LIFE STAGE HERD
EFFECT
AGE OF
HOME
LISTING PRICE
TRENDS

4. Who can
use it?
AGENTS
BROKER/TEAM
ENTERPRISES

5. Who an
use it?
AGENTS
BROKER/TEAM
ENTERPRISES

6. Who can
use it?
AGENTS
BROKER/TEAM
ENTERPRISES

7. Applied to Marketing
DIRECT MAIL ONLINE ADS LEAD CAPTURE SITES EMAIL NURTURE CALLING