The Power of Blogs:
Enhancing Your Brand and Positioning
Yourself as an Indie Expert
March 12, 2009
brand / n. 1 your name. 2 what your name stands for.
3 associations with your name. 4 position your name
holds in the minds and hearts of others.
Source: Yours truly
blog / n. 1 online journal. 2 record of activities,
thoughts or beliefs. 3 news filter, collection of online
sources, short comments and Internet links. 4 forum
for visitors to leave comments and interact with the
Are You a Blogger?
have a purpose
have guiding principles
have established goals
have an audience
have a message
The Indie Expert
Online and offline mix
Conferences, articles, etc.
“Almost all the growth that’s available to
you exists when you aren’t like most
people and when you work hard to appeal
to folks who aren’t most people.”
Seth Godin, Tribes