Study Sponsor IMA (Associate of Economist Intelligence Unit)
The EIU, through its Indian subsidiary International Market Assessment, and Indicus Analytics conducted a joint study on the attributes and potential of Indian rural markets (2002)
Population profile of India
Family Sizes and Dependence in Rural Areas
Distribution of Household Size
Age and Sex Distribution in Rural India
Progressively Fewer Children – Less than 10 years of Age
Literate people (Total Population)
Sex Ratio across Demographic Segments in rural areas
Percentage of people in the work force
Primary Employment Characteristics of Head of Household
Finer break-up of Rural Employment Characteristics(%)
Percentage Of work force in a Wage Earning Job Error! Bookmark not defined.
Land Cultivation: Size of Land and Number of Households
Land ownership and expenditure profile of households
Expenditures by All Households
Occupations and Expenditures
Land Owned by Self Employed in Agriculture and expenditures
Expenditure Distribution of an average household
Annual Expenditure per Household and Annual Market Size
Defining Economic Classes
Annual Expenditures by Rural Households
Total Amount Spent by different categories of households
Rural Market Size Of Different Commodities
Rural Market Across Expenditure Classes- 1
Rural Market Across Expenditure Classes- 2
How to define Major Economic Classes
Household’s Value of Purchases Across Economic Classes
Rural Economic Classes -Expenditures per household
Rural Economic Classes - Expenditure Characteristics
Expenditure Profiles of Broad Economic Classes
Expenditure Distribution across Broad Economic Classes
Access To Media
Seasonality in Expenditures
Seasonality in Rural Consumption Expenditures
Seasonality in Rural Consumption Expenditures: The Affluent and Middle Classes
Seasonality in Rural Consumption Expenditures: The Marginally Non-poor and Poor Classes
Seasonality Across Economic Classes: Comparing the Per household Monthly Expenditures
The Geography of Rural Markets
Where are the Better-off Households located?
The states in terms of Rural Affluence
The Affluence Rates in Rural sub-regions
What determines Rural affluence?
Consumption characteristics of the affluent.
Similar types of affluence across India
Number of households engaged in different types of work
Number of rural households per every 1000 in different size class of land
Number of persons in different education levels
Section 5B: How will Rural Markets evolve?
Close relationship between Agricultural Value Added and GDP
What would the agricultural GDP be?
Demand for Agricultural Inputs .
Where would the future take Rural India?
The Great Unknowns