A SuperMinds 2014 Talk by Jan Derboven (iMinds - CUO - KU Leuven). 'Smart' has become a key term in today's technology: digital devices are increasingly getting better at responding to people in an intelligent way. We all have smart devices that track our behaviour, and use that information to anticipate specific situations, react intelligently, and even talk to us. In a world with devices that understand us and know what we mean, the gap between dumb technology and smart people seems to be narrowing. What does this mean for the design of our technology? Jan Derboven will discuss user control and transparency in the design of smart technologies today, and in the future.