1. Address Business Challenges Better Than BeforeBusinessActivities
Develop
Develop Ideas
Validate Ideas
Select Features
Market
Launch
Explain Value
Business Value (cumulative) Part time Function CI FunctionCI Function Best In ClassBest In Class
Customer requests & fit to product CompetitionCompetition InnovateInnovate
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BusinessActivities
Run Campaigns
Sell
Create Sales Tools
Train Sales
Sell Solution
Manage
Win/Loss
Business Review
Portfolio Mgmt
By consensus
Tribal knowledge
Ad hoc
Landmines & pricingLandmines & pricing
Competitors coveredCompetitors covered
Major deals coveredMajor deals covered
PersonasPersonas
Link need to feature to messageLink need to feature to message
Referee finger pointingReferee finger pointing