RES 320 Final Exam Answers Res 320 Final Your Name: Select the BEST answer and place it in the column at the right. This final exam is worth a total of 10 points. Each Question worth ½ point and not following the instructions in the Course Materials post attached to this exam will incur a -1 point. ANSWERS 1 When the results of exploratory research are extremely positive, they can totally replace quantitative research and save a great deal of money. True or False? False 2 The ideal focus group size is A. less than 5 people. B. 6-10 people. C. approximately 25 people. D. more than 100 people. B. 6-10 people. 3 Before a questionnaire can be constructed, the researcher must consider A. the analytical techniques and data analysis to be used. B. the communication medium of data collection. C. the type of information needed. D. all of the above. E. none of the above. D. all of the above. 4 With a technically proper ra

1. RES 320 Final Exam
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RES 320 Final Exam Answers
Res 320 Final
Your Name:

2. Select the BEST answer and place it in the column
at the right. This final exam is worth a total of 10
points. Each Question worth ½ point and not
following the instructions in the Course Materials
post attached to this exam will incur a -1 point.
ANSWERS
1
When the results of exploratory research are
extremely positive, they can totally replace
quantitative research and save a great deal of
money. True or False?
False
2
The ideal focus group size is
A. less than 5 people.
B. 6-10 people.
C. approximately 25 people.
D. more than 100 people.
B. 6-10 people.

3. 3
Before a questionnaire can be constructed, the
researcher must consider
A. the analytical techniques and data
analysis to be used.
B. the communication medium of data
collection.
C. the type of information needed.
D. all of the above.
E. none of the above.
D. all of the above.
4
With a technically proper random probability
sample, statistical errors can be eliminated. True
or False
False
5
When a decision must be made about a specific
real-life problem, we would conduct ____ research
A. exploratory

4. B. descriptive
C. causal
D. associative
E. applied
E
6
A Marketing research executive is performing an
experiment to determine which of two client ads will
draw consumers’ attention better. This is an
example of:
A. basic research.
D.
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B. general research
C. intuitive research.
D. applied research
7
Which of the following is an advantage of an in-
depth interview?

5. A. high degree of structure
B. valuable insights into motivation
C. need for a skilled interviewer
D. inexpensive
E. quickly and easily completed.
B.
8
Concerning data distributed by media, researchers
should be aware that
A. data are copyrighted and thus of limited
use.
B. they generally refer to product flows
through retail outlets.
C. data may cover only limited aspects of a
topic.
D. government regulations severely limit
some forms of data.
E. all of the above.
E
9

6. Consider the following question: “If you own your
own home, what is its approximate value?” a)
$30,000 - 50,000; b) $50,000 – 70,000; c) $70,000
– 100,000; d) $100,000 – 140,000
Which of the following is not a valid criticism?
A. Categories are not mutually exclusive.
B. List of alternatives is not collectively
exhaustive.
C. Two questions are being asked as one.
D. All are valid criticisms.
D.
10
If the research question is “will buyers purchase
more of a product in a blue colored or silver
package?” the most appropriate type of research
would be
A. exploratory
B. descriptive
C. causal

7. D. associative
E. none of the above
C
11
Although the observation method may be used to
describe a wide variety of behaviors, cognitive
phenomena such as attitudes, motivations, and
preferences cannot be observed. True or False?
True
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12
A measurement task that requires respondents to
estimate the magnitude of a characteristic or quality
that a brand, store, or object possesses is known
as
A. ranking
B. rating
C. sorting
D. a choice technique
B

8. 13
The extent to which a measurement is free from
random error is a measurement of
A. validity.
B. reliability.
C. predictive accuracy.
D. degrees of freedom.
E. systematic validation.
B
14
Experiments have independent and dependent
variables. The independent variable is
a. The reponse that is measured
b. Is said the be the consequence
c. The outcome in which the researcher is
interested
d. Is manipulated by the researcher when
possible
e. None of the above

9. D.
15
Random sampling error
A. is the difference between a survey that
includes only those who responded and a
survey that also includes those who failed to
respond.
B. does not occur in non-probability
samples.
C. results from the nature of a study’s
design and the inappropriate or random
administration of the sampling process.
D. is a function of sample size.
E. is a technical term that applies only to
simple random sampling.
D
16
If an airline randomly selects 20 of its flights and
selects passengers in the odd-numbered seats to
participate in a survey,

10. A. the passengers are the primary sampling
unit.
B. the flights are the primary sampling unit.
C. the passengers are the tertiary sampling
units.
D. the flights are the tertiary sampling units.
B
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17
If you wanted to display graphically the relationship
of one variable to another, you might use a:
A. Pie chart.
B. Table.
C. Line graph.
D. Data matrix.
E. Computer program such as SPSS.
C
18
If you wanted to present a great deal of numerical

11. information, you might use a:
A. Pie chart.
B. Table.
C. Descriptive statistical array
D. Line Graph
E. Bar Chart
B.
19
Validity in research
A. Estimates the consistency of measurement
B. The degree to which your are measuring
what you are supposed to
C. Refers to sampling techniques
D. Is a term only used in business research
E. None of the above
B.
20
A literature review is important in research because
A. Offers an overview of what has been
published on a topic

12. B. Gives you the opportunity to find
samples of formats you can copy from
C. Provides information that may impact
how you approach your research problem
D. Is an example of internal data mining
C
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