2. 3over
globally live with
chronic diseases
They have a difficult
time dealing with
every day issues
bln
people
Chronic patients globally
have a need for:
Anonymous sharing &
support
Answers to everyday
questions
Community sense
3. Makes it all
Find people like you
nearby
Solve common
problems
Cut down expenses on
doctors
Caregiver?
Exchange experience
with other caregivers
No personal data
HIPAA compliant
4. Chronic disease
treatments
>75%
of US health costs
Global chronic
disease treatment
costs
~$4 trln
Business model
based on:
• Perfectly targeted
advertising for
pharmaceutical
companies
• Anonymized data
sales
Use of medicines in
The US
~$350 bln.
Source: IMS Health
5. Status:
Self invested + 250K seed
Launched (Type 1 Diabetes)
Reached 10%
of target audience
within 100 days
30% MAU
20% are posting
Main revenue options:
— Drug advertising
— Anonymized data sales
6. Key benefits:
No sign up
Anonymous &
Easy-to-use
Browsing locals
with the same
diseases
Competitors
Mobile
app
Other patients on
the map
Localized
feed Anonymous No
sign up
Multilingual
7. business model
Key partners
App Store
Google Play
Google AdWords
Facebook
Instagram
Twitter
Medical advertising
agencies
Research agencies
Key activities
Mobile app. & platform dev. &
maint.
User acquisition
Sales to Pharma
Key resources
Experienced team
Mobile app & API
4000 users
Personal contacts in Pharma
Value propositions
No sign up
Anonymous sharing
Other patients on the map
Localized feed
Perfect targeting for drug
advertising
Customer
relationships
Help desk
Bloggers in the team
Sales and customer
relations team
KAMs.
Channels
Search engines ads
and optimization
Social media
marketing & ads
Medical associations
Local HCPs
Patient communities
Direct sales
Pharma conferences
Customer
segments
Chronic patients,
caregivers (their
friends and
relatives)
Type 1 diabetes
patients at the start
Pharmaceutical
companies.
Medical research
companies
Cost
structure
Development and maint.
User acquisition
Revenue
streams
Main revenue possible options:
— Drug advertising
— Anonymized data sales
8. team
Stanislav Sazhin Ilya Kupriyanov
Co-founder, Product & Marketing
ru.linkedin.com/in/insies/
Co-founder, Sales & IR
ru.linkedin.com/in/ikupri/
7 years together in digital health, 5 web & 18 mobile apps
We made DoctorAtWork.com the world's largest Russian-speaking physicians network.
Received numerous awards, including: Best web app (The Next Web Europe 2013), Team
of the Year (2011, Russia, HSE), Best Media Entrepreneur (2011, Russia, British Council)
9. mission
Our goals are:
To make life easier
for millions of
people with chronic
diseases
1
To reduce patient
expenses on
treating their
diseases
2
