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Uploaded byIvan Kaye
Keynote
Referron is an app that aims to improve and scale the referral process by allowing users to easily make referrals within their networks and between contacts. It tracks referrals from initial connection through completion, measures key metrics, and enables businesses to customize the referral process and reward successful referrers. The app addresses limitations with traditional referrals by facilitating effective connections, tracking referral data, and incentivizing users.
Keynote
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- 2. Value of Referrals ‣ ‣ Aloyalist is your best customer A referral is your second best customer Referrals provide the highest close ratio of any sales lead
- 3. Trust in recommendations If 100 buyersreceive a personal recommendation, 84 will trust it 67 will act on it 2013 Nielson Trust in Advertising Report
- 4. Trust in socialadvertising If 100 buyers see ads on social networks, 27 will trust it 8 will act on it 2013 Nielson Trust in Advertising Report
- 5. The Problem withReferrals Referrals don’t scale for four reasons: ‣ ‣ ‣ ‣ People drop the ball and don’t make a connection Connectors don’t link both parties effectively Data on the referral isn’t tracked by anyone Businesses don’t reward connectors
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- 7. The app ‣ ‣ ‣ ‣ Download andsignup Update your profile SMS or email connections Refer within groups or from external contacts
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- 11. Manage the process ‣ ‣ Managethe referral process in the app or on the website Customize website status labels for each stage
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- 13. The Engine ‣ ‣ ‣ ‣ ‣ Measure KPIsthrough dashboard Identify your most active referrers Top level analytics for group administrators Link referrals to accounting and CRM systems Export data to CSV
- 15. Manage Organizations Grouping ofusers for organizational insights ‣ ‣ Access your data via a documented API Measure intra-group referral activity
- 16. Shaping & Scalingwith Referron Effectuate the referral Track the life of the referral Reward the referral Shape consumer behavior and scale referrals
- 17. Referrals are everywhere Fourbasic types: ‣ ‣ ‣ ‣ Consumer to consumer Employee to employee Professional to professional Employer to hire
- 18. Referron referrals you cantrust Australia Todd Heslin todd@referron.com +61 401941382 USA Douglas Chrystall dchrystall@referron.com +1 (781) 325-3414