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Referron
referrals you can trust
Value of Referrals

‣
‣

A loyalist is your best customer
A referral is your second best customer

Referrals provide the highest close ratio
of any sales lead
Trust in recommendations
If

100

buyers receive a personal recommendation,
84

will trust it
67

will act on it

2013 Nielson Trust in Advertising Report
Trust in social advertising
If

100

buyers see ads on social networks,
27

will trust it
8

will act on it

2013 Nielson Trust in Advertising Report
The Problem with Referrals
Referrals don’t scale for four reasons:

‣
‣
‣
‣

People drop the ball and don’t make a
connection
Connectors don’t link both parties effectively
Data on the referral isn’t tracked by anyone
Businesses don’t reward connectors
Introducing Referron
The app
‣
‣
‣
‣

Download and signup
Update your profile
SMS or email connections
Refer within groups or
from external contacts
Keynote
Connect people
Track relationships
Manage the process
‣
‣

Manage the referral
process in the app or on
the website
Customize website status
labels for each stage
Reward your loyalists
The Engine
‣
‣
‣
‣
‣

Measure KPIs through dashboard
Identify your most active referrers
Top level analytics for group administrators
Link referrals to accounting and CRM systems
Export data to CSV
Keynote
Manage Organizations
Grouping of users for organizational insights

‣
‣

Access your data via
a documented API
Measure intra-group
referral activity
Shaping & Scaling with
Referron

Effectuate
the referral

Track the life
of the referral

Reward
the referral

Shape consumer behavior and scale referrals
Referrals are everywhere
Four basic types:

‣
‣
‣
‣

Consumer to consumer
Employee to employee
Professional to professional
Employer to hire
Referron
referrals you can trust
Australia
Todd Heslin
todd@referron.com
+61 401941382

USA
Douglas Chrystall
dchrystall@referron.com
+1 (781) 325-3414

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