International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.

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year in Academia
International Journal of Business
Information Systems Strategies (IJBISS)
ISSN : 2201-4152
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2. THE IMPACT OF TECHNOLOGY BASED SELF SERVICE BANKING
DIMENSIONS ON CUSTOMER SATISFACTION
Rajiv Sindwani1
and Dr Manisha Goel2
Department of Management Studies,
YMCA University of Science & Technology, Faridabad, India
ABSTRACT
The technology based self service banking (TBSSB) refers to automated banking services that
customer avail in self service mode using various electronic banking channels, without any
interaction with bank employees. This paper investigates the relationship between key
dimensions (factors) of TBSSB service quality and Customer Satisfaction. A structured
questionnaire was formulated by identifying and adapting attributes on the basis of past studies
on service quality of automated services and customer satisfaction. Data was collected from
sample of bank customers in India. The collected data was divided into two subsamples of equal
size. The TBSSB service quality and customer satisfaction dimensions were identified by
conducting an exploratory factor analysis (EFA) on the half of the collected data using SPSS
16.0 software. Factor structure was confirmed by conducting confirmatory factor analysis (CFA)
using AMOS 20.0 software on the remaining half of the collected data. The proposed model was
empirically tested for unidimensionality, reliability, and validity. AMOS 20.0 was also used to
examine the link amid TBSSB service quality and Customer Satisfaction by testing hypotheses
using structural equation modeling (SEM). This study may help banks’ management to
investigate the customers’ quality perceptions about TBSSB services, thereby helping banks to
formulate strategies to improve the quality of service and customer satisfaction.
KEYWORDS
Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), Technology based self
service banking (TBSSB), structural equation modeling (SEM), India
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AUTHORS
Rajiv Sindwani Rajiv Sindwani is working as assistant professor in Department of
Management Studies at YMCA Universityof Science and Technology, Faridabad, India.
He is having total 10 years of experience in various sectors including consumer durables,
banking and education. Currently, he is doing research in the area of service quality in
technology based self service banking. He has authored papers in national and
international journals.
Dr Manisha Goel Manisha Goel holds a PhD degree in management. She has authored
many papers in international journals. With more than 13 years of teaching and research
experience, currently she is working as Associate Professor in Department of
Management Studies at YMCA University of Science and Technology, Faridabad, India.