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Bhoomi Kanakia
BHOOMI KANAKIA
EVERYTHING
THEY DO
Not just on
television!
• Facebook
• 11601704 likes
1,16,05,879
Insights of
upcoming
episodes
Behind the
scenes
Blog updates
#ThisDayThatYear
#MTVBhukkad
#MTVSamachar
#Friyay
Facebook live
Insta crush
of the day
#MtvProtip
#MTVMinnswot
3.41M followers
Important days
Blog updates
1,31,892 likes
#WackyWednesday
#DriveWithMtv
1,41,000 facebook fan
growth
#NanoEarth & #NanoEast
trended nationally.
#Nanosouth trended in
Chennai
Total ...
Blog Topics
Technology
News
Music
Movies
Love and relationship
General
Viewers
are not
just from
India.
WHAT DO THE
COMPETITORS
DO?
Facebook 1,16,03,768 75,54,679 81,20,643
Instagram 590k 36.1k 133k
Twitter 3.42M 375k 293k
Youtube 11,45,372 2,47,082 10,3...
#WhatWouldYouChoose
#ChalUdteHain
Relatable Videos
Live videos
MOOD
BOARD
TARGET
AUDIENCE
Students
16-24
Young
professionals
24-27
Happy-go-lucky
SIDDARTH MEHRA
Age 20
Male
No income
Mumbai
student
Music
Drama
Guitar
Photography
Dance
Cars
Parties
Frien...
Fashion blogger
SHRUTI MEHTA
Age 18
Female
10,000 per month income
Chennai
Fashion Student
Magazines
Shows
Stylist
Feminis...
Traveller
SHIKHA KAPOOR
Age 25
Female
30,000 per month
Delhi
Movies
Adventure
Travel
Independent
Lives alone
Reality shows...
CampaignsFOR THE
TARGET
AUDIENCE
1.1 REACT TO
REVEAL
#MtvPolls
Who do you think is going to
take over the throne this year?
Subuhi kavya Ria
1.2 WHO DO YOU THINK
WILL WIN ?
Next mtv show
• #
#MyMtv
Indias next top model#IAmTheOne
SEARCH
ENGINE
OPTIMISATION
Backlinks
BLOG
CAMPAIGN
TECHNOLOGY
• These three inventions will turn you into
superhumans.
• 10 cool things your phone could do with your
travel ...
BOLLYWOOD
• Trailer premieres.
• Can you guess the celeb.
• Actors most embarrasing moments.
• Did you know what these cel...
LOVE AND RELATIONSHIP
• Creepy AF tinder openers that make you
cringe very hard.
• Ridiculous dating ideas only celebs com...
GENERAL
• Sonam Kapoor is creating a beauty blogger
reality show and you could be on it.
• 5 small music festivals that ar...
MUSIC
• Can you guess what song this is?
• Song of the week.
• #WhatDoYouMean.
EmailEMAIL
MARKETING
Rules Image 1 Image 2
Image 3
Where to find
the image
Image 4
Image 5 Image 6
Link to voot if
didn’t open
before the day
o...
INFLUENCER
CAMPAIGNS
#MtvWars
#MtvWars
#WhatsGoingOn
#MtvCharcha
#MtvSchool
RJ Malishka
Radio Mirchi
Mumbiker Nikhil
Nikhil Sharma
YouTuber
#MtvSchool
comedians
Kanan Gill
comedian
YouTuber
#MtvSchool
Anuj Gosalia
Chintan Ruparel
Terribly tiny tales
#MtvSchool
ONLINE
REPUTATION
MANAGEMENT
WHAT ELSE
CAN MTV
DO?
#JamWithMtv
Fb adsFACEBOOK
& INSTAGRAM
ADS
1)
Sign up form
2)
2)
THANKYOU
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
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Digital Marketing Strategy by Bhoomi Kanakia - MTV

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Digital Marketing Strategy by Bhoomi Kanakia - MTV

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Digital Marketing Strategy by Bhoomi Kanakia - MTV

  1. 1. Bhoomi Kanakia BHOOMI KANAKIA
  2. 2. EVERYTHING THEY DO
  3. 3. Not just on television!
  4. 4. • Facebook • 11601704 likes 1,16,05,879
  5. 5. Insights of upcoming episodes
  6. 6. Behind the scenes
  7. 7. Blog updates
  8. 8. #ThisDayThatYear
  9. 9. #MTVBhukkad
  10. 10. #MTVSamachar
  11. 11. #Friyay
  12. 12. Facebook live
  13. 13. Insta crush of the day
  14. 14. #MtvProtip
  15. 15. #MTVMinnswot
  16. 16. 3.41M followers
  17. 17. Important days
  18. 18. Blog updates
  19. 19. 1,31,892 likes
  20. 20. #WackyWednesday
  21. 21. #DriveWithMtv 1,41,000 facebook fan growth #NanoEarth & #NanoEast trended nationally. #Nanosouth trended in Chennai Total tweet count : 1,47,532
  22. 22. Blog Topics Technology News Music Movies Love and relationship General
  23. 23. Viewers are not just from India.
  24. 24. WHAT DO THE COMPETITORS DO?
  25. 25. Facebook 1,16,03,768 75,54,679 81,20,643 Instagram 590k 36.1k 133k Twitter 3.42M 375k 293k Youtube 11,45,372 2,47,082 10,30,962
  26. 26. #WhatWouldYouChoose
  27. 27. #ChalUdteHain
  28. 28. Relatable Videos
  29. 29. Live videos
  30. 30. MOOD BOARD
  31. 31. TARGET AUDIENCE
  32. 32. Students 16-24
  33. 33. Young professionals 24-27
  34. 34. Happy-go-lucky SIDDARTH MEHRA Age 20 Male No income Mumbai student Music Drama Guitar Photography Dance Cars Parties Friendly Videogames foodie
  35. 35. Fashion blogger SHRUTI MEHTA Age 18 Female 10,000 per month income Chennai Fashion Student Magazines Shows Stylist Feminist Clothes Shopping Fitness
  36. 36. Traveller SHIKHA KAPOOR Age 25 Female 30,000 per month Delhi Movies Adventure Travel Independent Lives alone Reality shows Food Singer Music
  37. 37. CampaignsFOR THE TARGET AUDIENCE
  38. 38. 1.1 REACT TO REVEAL #MtvPolls
  39. 39. Who do you think is going to take over the throne this year? Subuhi kavya Ria 1.2 WHO DO YOU THINK WILL WIN ?
  40. 40. Next mtv show • # #MyMtv
  41. 41. Indias next top model#IAmTheOne
  42. 42. SEARCH ENGINE OPTIMISATION
  43. 43. Backlinks
  44. 44. BLOG CAMPAIGN
  45. 45. TECHNOLOGY • These three inventions will turn you into superhumans. • 10 cool things your phone could do with your travel pictures • Did you know your laptop could do this too?
  46. 46. BOLLYWOOD • Trailer premieres. • Can you guess the celeb. • Actors most embarrasing moments. • Did you know what these celebrity tattoos mean?
  47. 47. LOVE AND RELATIONSHIP • Creepy AF tinder openers that make you cringe very hard. • Ridiculous dating ideas only celebs come up with. • Horrible dating mistakes your favourite celebs made, that you don’t want to repeat.
  48. 48. GENERAL • Sonam Kapoor is creating a beauty blogger reality show and you could be on it. • 5 small music festivals that are totally worth it. • 7 things you need to know about this weekend.
  49. 49. MUSIC • Can you guess what song this is? • Song of the week. • #WhatDoYouMean.
  50. 50. EmailEMAIL MARKETING
  51. 51. Rules Image 1 Image 2 Image 3 Where to find the image Image 4 Image 5 Image 6 Link to voot if didn’t open before the day of the episode.
  52. 52. INFLUENCER CAMPAIGNS
  53. 53. #MtvWars
  54. 54. #MtvWars
  55. 55. #WhatsGoingOn
  56. 56. #MtvCharcha
  57. 57. #MtvSchool RJ Malishka Radio Mirchi
  58. 58. Mumbiker Nikhil Nikhil Sharma YouTuber #MtvSchool
  59. 59. comedians Kanan Gill comedian YouTuber #MtvSchool
  60. 60. Anuj Gosalia Chintan Ruparel Terribly tiny tales #MtvSchool
  61. 61. ONLINE REPUTATION MANAGEMENT
  62. 62. WHAT ELSE CAN MTV DO?
  63. 63. #JamWithMtv
  64. 64. Fb adsFACEBOOK & INSTAGRAM ADS
  65. 65. 1)
  66. 66. Sign up form
  67. 67. 2) 2)
  68. 68. THANKYOU

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