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As Africa continues to grow in both population and wealth, the amount of individuals with the possibility and wish to access higher quality telecommunication options grows with it. In light of these exciting changes occurring on a nation-wide and, to an extent, continental level, Mohamad Darwish spoke to BizTec Africa about the challenges this shift in circumstances will bring about, as well as the potential solutions that could be implemented along the way.
Mr. Darwish is a Managing Director with IHS Towers, the largest independent mobile telecommunications provider in Africa, Europe and the Middle East. They are currently operating in excess of 23,000 tower systems spanning the African continent and an impressive 15,500of these are located in the Nigerian territory. With such a robust portfolio of assets, Mohamad Darwish has first-hand experience of the untapped market potential in the region.
It is no wonder that Nigeria is leading the mobile race, since it has the current highest market share within the industry. Mohamad Darwish cautions against using those statistics without serious consideration beforehand and points out that there is a danger of overestimating the exact penetration rate given the tendency of users to make use of more than one device at a time. However, he is strongly optimistic with regards to industry interest in Nigerian markets as well as the country’s prospects for further growth.
An additional point that Mohamad Darwish is keen to discuss is the need for a sustained and positive collaboration between companies active in the mobile business and legislative bodies. As the penetration rate for the technology increases and the industry begins to move further into rural regions there is an ever increasing need for a collated expansion strategy that can fully maximise the potential therein.