This document discusses the role of startups in the healthcare ecosystem. It notes that the healthcare ecosystem is complex and that startups have less to lose and are more risk-tolerant than powerful, risk-averse healthcare players. It provides examples of how mobile technologies like smartphones and apps have changed ecosystems. It also outlines the key players in a healthcare technology ecosystem, including people, teaching/training programs, projects, resources, and partnerships. Finally, it discusses solutions like connecting curriculum and Hubvantage, a mentorship program to help healthcare startups by providing faster understanding, connections, and introductions to advisors and investors.

1. STARTUPS ROLE IN HEALTHCARE
ECOSYSTEM
ION-GHEORGHE PETROVAI.
MD
Porto June 2022

2. The
healthcare
innovator
Startup/
Solution
Medical system
Administration

3. DR. ION GHEORGHE
PETROVAI
Co-Founder & Innovation Director FreshBlood HealthTech
Adjunct Professor & Ecosystem Director HIVE - UBB
Startup advisor and angel investor – Transylvania Angel
Network
https://taninvest.ro/
20 + years of health
15+ years of business
10+ years of entrepreneurship
5+ years of IT

4. “Not hard to do, hard to get into doing stage!”
Constantin BRANCUSI 1876-1957

5. AGENDA
1. Ecosystem (s)
2. Startups (in health)
3. Solutions

6. 2012
THE HEALTHCARE ECOSYSTEM IS COMPLEX
+STARTUPS
Least to lose

7. THE HEALTHCARE PLAYERS ARE:
 Powerful
 Risk averse
 In competition
 Worried of „sunken” costs
(capital expenses,
training)
Startups:
 Weak
 Risk pro
 Colaborating
 No/low sunken costs

8. EXAMPLE:

9. Smartphone+ Whatsapp
Whatsapp pictures
Startup Telemedicine
Norms Telemedicine
https://www2.deloitte.com/us/en/insights/focus/human-capital-trends/2017/introduction.html
THE TECHNOLOGY ECOSYSTEM IS DYNAMIC

10.  People (students, doctors, researchers, developers, etc.)
 Teaching/training/meetups + hackathons
 EITHealth Campus Programs (all over Europe)
 Projects (Innovative&Startups) (healthcare oriented from Ro and
Eastern Europe)
 Access to resources (know how, people, money)
 EITHealth Accelerator & Local Innovation Project
 Partnerships ( public/private local/national institutions)
 Universities, NGO’s, companies and investors
We drive
Healthcare
Innovation
(faster)

11. 2.STARTUPS (DEFINITION)
TEAM
aiming to solve a
PROBLEM

12. 2. STARTUPS ARE HERE IN HEALTHCARE
60+ health startups
in Romania

13. 3. SOLUTION – CONNECT CURRICULUM

14. 3. SOLUTION - HUBVANTAGE
For healthcare mentors
• Interesting collaborations
• Publishing opportunities
• Advising opportunities
Structured and moderated
Founder/Mentor program
for healthcare startupers
For healthcare startup founders
• Faster understanding & decisions
• Faster connections
• Meeting advisors/investors

15. igpetrovai@freshblood.ro
https://www.linkedin.com/in/iongpetrova
i/
/HealthinnovatorsEU Facebook
Group/LinkedIn Group
A TAKE HOME MESSAGE
Focus on the PROBLEM / PROBLEM IMPACT
Find PARTNERS in the healthcare ecosystem