launching your health innovation - DIGA

1. Ljubljana Feb 2023
Launching your health
innovation
(DIGA too)
Dr. Ion-Gheorghe PETROVAI
Innovation Director
Co- Founder

2. ℞ “Sic volo”

3. Dr. Ion
Gheorghe
Petrovai
Co-Founder & Innovation Director FreshBlood HealthTech
Adjunct Professor & Ecosystem Director HIVE - UBB
Startup advisor and angel investor – Transylvania Angel Network
https://taninvest.ro/
20 + years of health
15+ years of business (20+ ℞
medicine launches)
10+ years of entrepreneurship
5+ years of IT
Business developement consultant

4. ● People (students, doctors, researchers, developers, etc.)
○ Teaching/training/meetups + hackathons
○ EITHealth Campus Programs (all over Europe)
● Projects (Innovative&Startups) (healthcare oriented from Ro and
Eastern Europe)
○ Access to resources (know how, people, money)
○ EITHealth Accelerator & Local Innovation Project
● Partnerships ( public/private local/national institutions)
○ Universities, NGO’s, companies and investors
We drive
Healthcare
Innovation
(faster)

5. To be updated March 2023

7. Prescribers yes, prescriptions not so much
Doctors 4%
Number of prescriptions written in Germany: 760 million
Number of prescriptions for apps written in Germany: 122K in 2022
(est.)
DTX ℞ 0.00016%

8. Agenda
1. Who cares (your stakeholders/doctors)?
2. Why you (your startup)?

9. The
healthcare
innovator
Medical system
Administration

10. https://www.youtube.com/watch?v=cDDWvj_q-o8

11. Welcome to the ecosystem…and you are?

13. 28 February 2023 13
Do you know a doctor?
Do you understand
how it functions?
There is an algorythm!

14. Dr as a customer – Kotler/Online/Offline?
Hollensen, Kotler
and Opresnik:
Social Media
Marketing. A
Practitioner
Approach, 4th ed.,
Lübeck, 2020

16. Dr. as ADVOCATE

17. Where/who are your doctors?

18. Why you?

19. Dr. Thomas FOGARTY
Embolectomy cathether
INNOVATION CAN BE LEARNED – STANFORD BIODESIGN

20. Understand complexity of patient journey

21. Understand complexity of med innovation

22. Stanford BioDesign (started in 2001):
3 teams – 12 people
10 months in Hospital
Strategic Therapeutic Area focus
http://biodesign.stanford.edu/

23. Healthtech startup team
Medical
Why?
Technical
What?
Design
How?
Business
Who, when and
how much?

24. Advice – get a jungle guide (ex-innovative pharma, techie)

25. https://connect.publichealth.ro
eHealth curriculum and
community of practice
https://eithealth.eu/what-we-do/our-programmes/
Select: Students and pick what you like !
03 Project
deliverables
Two dissemination events in
Portugal and Romania will
be organized for the
development of the
transnational network
An interdisciplinary curriculum, centered on
theoretical and practical topics in the field of
eHealth
An online platform - the eHealth
community of practice will be developed
as a transnational network of key players
An intensive study program to
facilitate student learning
collaborations in Portugal and
Romania
The project will produce a
comprehensive set of resources to
support eHealth education in partner
institutions and disseminate
resources to other individuals and
institutions
There is help offline and online:

26. https://eithealth.eu/what-we-do/our-programmes/
Select: Entrepreneurs and innovators and
pick what you like !
Why HUBvantage?
Startup founders
Healthcare
professionals
Healthcare
organisations
Investors
(for 2022)
● relevant innovation
● faster and cheaper results
● innovation involvement
● interesting projects
● relevant innovation
● faster validation
“reality check”
WHAT IS HUBvantage?
The “reality checker” for innovative healthcare
projects
The problem, solution and business “insighter”
The healthcare immersion “driver”
For healthcare startup founders:
- Faster understanding &
decisions
- Faster connections
- Meeting
advisors/cofounders/
investors
- 5+ meetings
For healthcare mentors
- Interesting collaborations
- Publishing opportunities
- Advising opportunities
Structured and moderated
Founder/Mentor program
for healthcare startupers
https://freshblood.ro/hubvantage/
There is help offline and online:

27. EITHealth.eu can help

28. Cornel Amariei
Established in 2020 based
on 5 years research
50K euro Headstart grant
from EITHealth

30. 2020 Bridgehead Europe
2022 Bridgehead Go Global USA
Can provide support too!

31. Opening soon for 2023

32. Conclusion:
• Understand your stakeholders/doctors
• Think early on the market strategy – hard to pivot !
• Reach out to EITHealth – it might help
Search for HealthInnovatorsEU groups on LinkedIn and Facebook
www.freshblood.ro
www.facebook.com/freshblood.ro
www.twitter.com/FreshBloodRo
hello@freshblood.ro
“Ideas fail, people don’t”