1. Ignacio Riaza López
Examples
of
my
recent
work
Marketing
Product
Manager
Ignacio.riaza@gmail.com

2. * Think
of
non
used
concepts
* Attractive
to
both
customers
and
retailers
* Cross
promotions
with
partners
to
maximize
synergies
* Discuss
viability
of
the
campaigns
in
company
* Take
action
* Get
the
design
agency
to
work
* Deliver
the
message
to
end
customer
(always
online
and
offline
communication
advertising,
Trade
Marketing,
PR,
TV
campaign)
* Results
and
analysis
of
Campaign
Create
Innovative
Campaigns

3. * Include
a
popcorn
bag
inside
DVD
* For
free
(not
increasing
SRP)
* Involve
retailers
to
win-­‐win
* Make
it
clear
to
the
customer
* Make
it
attractive
in
stores
* First
ever
around
the
world
* Great
success
(20%
above
target)
Popcorn
Campaign

4. * Include
a
coaster
in
each
DVD
* For
free
* To
celebrate
Oscars
(Academy
Awards)
* Using
most
known
films
* You
pay
the
drinks
* We
pay
the
coaster
* In
store
POP
materials
* Also
possible
to
win
a
TV
Coasters
Campaign

5. * Include
1
Theatrical
Ticket
* For
free
* In
a
selection
of
20
gangster
titles
* In
exclusive
in
a
retailer
* Cross
promotion
with
theatrical
* Great
in
store
exhibition
* Also
1
trip
to
Chicago
for
2
* Sold
out
within
1
month!
Public
Enemies
Campaign

6. National
Lottery
Campaign
* Include
a
participation
in
each
DVD
* Not
increasing
price
* Possible
to
win
3.000€
* For
a
purchase
of
8,99€
* In
X-­‐mas
National
Lottery
* Also
possible
to
win
a
secondary
prize
* A
Terminator
2
Collectors
Edition

7. * Win
several
prizes
* Related
to
soccer
* Just
sending
a
text
(sms)
* With
a
code
included
in
DVD
* Official
Spain
Adidas
T-­‐shirts
* Official
Spanish
Ball
* Tv
* Beer
tenders,
and
many
more
World
Cup
Campaign

8. * Buy
2
DVD’s
(<18€)
and
get
for
free
at
home
a
DTT
decoder
* Decoder
SRP
30€
* Just
before
the
moment
when
the
analogical
shutdown
took
place
(March
2010)
* High
demand
of
product
* In
store
visibility
key
to
attract
customers
* With
eye-­‐catching
FSDU’s
DTT
Campaign

9. * Get
2
Theatrical
Tickets
* For
free
in
each
DVD
* To
see
any
movie
in
cinemas
* In
4
months
since
validation
* 6
month
Campaign
* Great
success
(10%
over
target)
* Very
eye-­‐catching
design
and
concept
Theatrical
Tickets
Campaign

10. * Get
a
Theatrical
ticket
* To
watch
The
Expendables
at
cinemas
* For
free
* Just
buying
a
2
movie
Boxset
* In
exclusive
in
a
retailer
* Cross
promotion
with
Wide
Pictures
Retailer
specific
Campaign

11. * Thanks
for
your
interest!
* Contact
information:
ignacio.riaza@gmail.com
* Linkedin
Profile:
http://es.linkedin.com/pub/ignacio-­‐riaza-­‐lópez/b/891/a99
Thank
you!