Launching a mere website is not important for a business; it must meet all the criteria for a better business and online reputation. You should strive to confer a perfect usability experience to the visitors so as to sustain and retain customers.

1. IcreonDesignStudio
Better the User Experience, Higher the Traffic
Success and failure of a website depends on many factors and one of the dominant factors is usability
experience that is the result of retaining traffic to your website. We have been noticing as a customer,
when we do not fare a good experience on any website, we do not stay there long and leave that site
permanently. This is not a case with just one website.
The problem is with all the websites that only concentrate on traffic and sales. Content is the life line of
the website and the part of usability, but overall usability experience matters a lot in driving traffic to
the website. This consists of many things like, accessibility, identity, content and navigation. All these
confer a great user experience. While developing a business website, companies need to take care of
the above discussed points.
Identity: Company logo and home page also are very important and the brand identity. Visitors want to
know the gist of the main page by not spending ages there. They want to know about the home page in
as little time as possible. Other most important aspect of website in this regard is simple and
understandable text with no company jargon.
Accessibility: The faster the website loads the better the user experience. Visitors do not want to wait
for minutes for the website to load fully. It is very important to make the website load faster. An expert
developer knows this and he makes sure that the website loads faster on any device. Proper blend of
designing and text with excellent multi-media make it more meaningful.
Navigation: Even if you have designed an excellent looking website, but users find difficulties navigating
through the pages, it is of no use as no one wants to keep researching on the website in order to find
something. Navigation should be as simple as possible. A better website always has smoother
navigation. Webmasters have noticed greater part of higher bounce rate is because of poor navigation.
And next is making URLs meaningful.
Content: People want refreshing content when they visit your website. They do not want the same old
information published 10 Christmas back. Always, try to update your website with fresh content to keep
your customers updated and posted. No one wants to receive stale information. Content should be
relevant and meaningful. Before finalizing a website, you as a company, should look at all these
important features to foster a great experience to your visitors and leave a permanent impression.