5. Really, What is Design Thinking?
Guess the Brand?
Really, What is Design Thinking? by Sarah Derbi
6. Really, What is Design Thinking?
Guess the Brand?
Really, What is Design Thinking? by Sarah Derbi
7. Really, What is Design Thinking?
Guess the Brand?
Really, What is Design Thinking? by Sarah Derbi
8. Really, What is Design Thinking?
Guess the Brand?
Really, What is Design Thinking? by Sarah Derbi
9. Really, What is Design Thinking?
Guess the Brand?
Really, What is Design Thinking? by Sarah Derbi
10. Really, What is Design Thinking?
Things have changed,
are changing and will
keep on changing
Really, What is Design Thinking? by Sarah Derbi
11. Really, What is Design Thinking?
Now and then...
Really, What is Design Thinking? by Sarah Derbi
12. Really, What is Design Thinking?
Now and then...
Really, What is Design Thinking? by Sarah Derbi
13. Really, What is Design Thinking?
Now and then...
Really, What is Design Thinking? by Sarah Derbi
14. Really, What is Design Thinking?
Now and then...
Could you give me an example?
Really, What is Design Thinking? by Sarah Derbi
15. Really, What is Design Thinking?
How did
things
change?
Really, What is Design Thinking? by Sarah Derbi
16. Really, What is Design Thinking?
Design thinking changed
things and is changing and
will continue to change
things!
Really, What is Design Thinking? by Sarah Derbi
17. Really, What is Design Thinking?
The Creators
Really, What is Design Thinking? by Sarah Derbi
18. Really, What is Design Thinking?
The process of design thinking
Really, What is Design Thinking? by Sarah Derbi
19. Really, What is Design Thinking?
Empathize
Observe
Interview
Experience
what the user
is experiencing
Really, What is Design Thinking? by Sarah Derbi
20. Really, What is Design Thinking?
Analyze the data
to define what are the
users’ needs, challenges
and motivations
Define
Really, What is Design Thinking? by Sarah Derbi
21. Really, What is Design Thinking?
Ideate
Creating
basic sketches
of the ideas and
bringing them
out to the user
Really, What is Design Thinking? by Sarah Derbi
22. Really, What is Design Thinking?
Prototype
How can I
show my
idea?
Really, What is Design Thinking? by Sarah Derbi
23. Really, What is Design Thinking?
Prototype
How can I
show my
idea?
Really, What is Design Thinking? by Sarah Derbi
24. Really, What is Design Thinking?
Test
Get
feedback
from the
user
Really, What is Design Thinking? by Sarah Derbi
25. Really, What is Design Thinking?
Apple
Mouse
Really, What is Design Thinking? by Sarah Derbi
26. Really, What is Design Thinking?
Apple Mous: Creating the First Usable Mouse
What was
the need?
To create a
navigation
device
What was
the challenge?
To reduce
its cost
(30$)
What was
the motivation?
To make it
scalable
Really, What is Design Thinking? by Sarah Derbi
27. Really, What is Design Thinking?
Apple Mouse: The Prototype
Really, What is Design Thinking? by Sarah Derbi
28. Really, What is Design Thinking?
What was
the need?
To create a
navigation
device
What was
the challenge?
To reduce
its cost
(30$)
What was
the motivation?
To make it
scalable
Apple Mous: Creating the First Usable Mouse
Really, What is Design Thinking? by Sarah Derbi
29. Really, What is Design Thinking?
Let’s execrise!
Really, What is Design Thinking? by Sarah Derbi
30. Really, What is Design Thinking?
Our Problem
Who suffers from aches
when using the laptop / mobile?
Really, What is Design Thinking? by Sarah Derbi
31. Really, What is Design Thinking?Really, What is Design Thinking? by Sarah Derbi
Empathize
1. For how long do you use
the device per day?
2. What kind of pain do you feel?
3. Why do you use the device?