The project examines how academics' writing practices and professional identities are influenced by changing workplace conditions in UK universities. Interviews are conducted with academics across disciplines and university types to understand their diverse writing activities. Preliminary findings suggest disciplinary identity provides autonomy but is threatened by managerialism. It also requires public engagement, though this expands identities. Constant elements include note-taking styles. Digital networks enable new collaborations and identities while publication pressures pull in different directions.