More Related Content Similar to Content Strategy in Brazil - Content Strategy Forum 2012, Capetown (20) More from Ibrahim Cesar (20) Content Strategy in Brazil - Content Strategy Forum 2012, Capetown1. Capetown - South Africa
Source: Ivan Herman - http://www.flickr.com/photos/ivan_herman/5110185098/in/photostream/
2. Ibrahim Cesar
Rio Claro, São Paulo, Brasil
+6 years of work in the field
TEDx Organizer
Bachelor in Social Communications
#csbrazil
3. An article started the fire...
As in: A List Apart 12/16/2008 - http://www.alistapart.com/articles/thedisciplineofcontentstrategy/
8. As in: Jakob Nielsen’s Alertbox 10/24/2011 -http://www.useit.com/alertbox/ecommerce.html
18. Source: IBOPE
2 º
Country in Facebook
Social networking early adopters and
heavy users
71h30 weekly hours - 42%!
21. Source: ANATEL
130 %
Mobile in Brazil
Yes, we have more mobile than people!
24. Source: IBOPE
88 % Use mobile with another devices
63% 46% 55% 26%
Music TV Web Newspaper
18% 29% 15 %
Games Movies Books
28. author of Beyond Boundaries: The New Neuroscience of Connecting
Brains with Machines---and How It Will Change Our Lives
53. Capetown - South Africa
Thank you all!
email@ibrahimcesar.com
@ibrahimcesar
Types in this keynote
Titles & Decorative: Multicolore by Neogrey Creative
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