Hyper Island lecture: Brazil who?

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Lecture in Hyper Island, 11.08.31

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Hyper Island lecture: Brazil who?

  1. 1. marina wajnsztejn! @mawa!planner + social media strategy
  2. 2. #brazil who?
  3. 3. h"p://www.flickr.com/photos/tusdes?nosnet/5057287530/  h"p://www.flickr.com/photos/phr3ck/4149588369/   h"p://www.flickr.com/photos/prefeituradeolinda/4666570996/   h"p://www.flickr.com/photos/rafaelnc/5239253705/   h"p://www.flickr.com/photos/savingfutures/3941403261/   h"p://www.flickr.com/photos/adc/422292485/  
  4. 4. 190 mm people!
  5. 5. Municipalities in!1960! by: Ibope!
  6. 6. Municipalities in!2010! by: Ibope!
  7. 7. Incomings!59,5! euros! by: Ibope!
  8. 8. Incomings!1190+! euros! by: Ibope!
  9. 9. 1.São Paulo 20 mm 2.Rio de Janeiro 11,7mm ... 20.Joinville 1mm by: Wikipedia!
  10. 10. it is a big market
  11. 11. #brazil how
  12. 12. Technology adoption Brazil has more than double the Internet users of Mexico and Argentina! Brazilian Internet users spend the most time online, at 26.4 hours per month! 86% in social networks!
  13. 13. h"p://en.wikipedia.org/wiki/Brazilian_Internet_Phenomenon  
  14. 14. Online population by: Comscore!
  15. 15. by: Universal Mccann!
  16. 16. “With the exception of Orkutand Hotmail those Brazilianslike Brazilian things.”! techcrunch.com
  17. 17. Orkut or-KOO-chee x Facebook by: Comscore!
  18. 18. Smartphone50% smartphoneowners bought thedevice in the last 6months!19mm smartphones inBrazil (1/3 of internetusers)!
  19. 19. But technology isn’t all
  20. 20. Challenge: social values Hi Phone Zone h"p://www.flickr.com/photos/julioaguiar/2232199954  
  21. 21. Favela’s childrenDream about security and natureproblems Rich childrenDream about leaving theirparents
  22. 22. do you pee inthe shower?
  23. 23. Atlantic forest campaign:Encouraging citizens to pee in the shower and save water! by: F/Nazca!
  24. 24. Favela’s childrenTV, Orkut, YouTubeRich childrenYouTube, Facebook, Twitter,Orkut, Blogs,
  25. 25. #brazil mkt
  26. 26. Brazil x world strategy: Coca-Cola complex
  27. 27. h"p://www.orkut.com/Main#Community?cmm=96779605  Understanding social media behaviour as asuccessful way of putting your brand with –and not to – the consumer.
  28. 28. Generation gaps: offline old x online new
  29. 29. Weddingʼs time: Brazilian digital agencies are the newstars for international groups. Just a few of them are stillsingle.!
  30. 30. #thoughts
  31. 31. Fruits in Europe are just like in fairy tales… h"p://www.flickr.com/photos/veganfeast/4361204497/  
  32. 32. Our strawberriesare differents.What are Brazil’s fairy tales? h"p://www.flickr.com/photos/mawa/643343797  
  33. 33. What is Brazil’s fairy tale? h"p://www.flickr.com/photos/mawa/643343797  
  34. 34. marina wajnsztejn! @mawa!mawa.me/hyperisland! contact@mawa.me!

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