The Adnams Model: A Synthesis of Values, Leadership, Stakeholders and Brand
1.
2. Today I’ll be talking about...
The Adnams model
A little background not the whole 142 years
Something about why
we had to change
Bringing things to life
The external world
It seems to work for us
3. The Adnams model
A synthesis of four fields
Values
Leadership
What makes
us different
Stakeholders
Brand
4. A little background
Based Southwold,
Suffolk
Formed 1872
C400 employees
Turnover c£56m
Re-invented
1999/2000
Brewer, Distiller
and retailer
Values based
Business model
A regional brand
with national and
international reach
5. Why we had to change
INTERNAL ENVIRONMENT – PRE 2000
Top Down
Hierarchical
Functional barons
Concerned with management, doing
things right
Lack of confidence
Stagnation, shareholder value being
destroyed
INTERNAL ENVIRONMENT – POST 2000
Meritocracy
Embedded Values
Concerned with leadership, doing the
right things
Market orientation
Team working
Stakeholder value being delivered
7. Our approach…
Values
‘Managers are always on stage’
Not a rejection of shareholder value but an
interpretation of a long term value creation
Links made between business decisions and values
We walk the walk – Leadership behaviours valued and rewarded;
Honesty, promise keeping, ability to inspire, integrity, fairness, respect
for the individual and managerial competence
8. Our approach …
Leadership
Behaviours we look for
Trust
Commitment
Definitions we use
Building self esteem in others
Leaders lead from
their values and
beliefs
Creating a vision
Getting ordinary
people to do
extraordinary things
17. Reasons to be cheerful…Broad
Health and
Well Being
Redefined for
Adnams as Quality of
life, relaxation,
social, convivial,
quality: A good, clean
and fair business
Indulgence
/ pleasure
consumer trends
Convenience
/ Practicality
Ethical
18. 21st century operating issues
External environment
Cost pressures
Simultaneous consolidation and fragmentation
Legislative environment and social change
Core market in decline – switch from on to off-trade
Future for Regional Brewers bleak
19. How are we doing?
Sustained business results and dividend payments – but times are tough
Pubs, Hotels and Shops performing. Distillery off to a good start
Beer sales continue to outperform the market
Sustained investment in infrastructure and brand
Quietly confident about the future
20. Staff Opinion Survey Results
Employee Brand
92% believe that Adnams enhances the quality of local life
91% feel proud or very proud to work for us
83% feel motivated or extremely motivated
94% feel clear about what is expected of them
78% feel they are encouraged to have new ideas
