The GKIM digital way

Delivering Quality,
On Time and On
Budget

040302
EFFECTIVE
DIGITAL
SOLUTIONS
HIGH QUALITY,
ONTIMEAND
ON BUDGET
THE GKIM
WAY
CREDENTIALS
01 05
TEAM

EFFECTIVE
DIGITAL
SOLUTIONS
GKIM is a full service digital agency with a
soup to nuts offering in apps,websites,
games and digital solutions for marketers
and entrepreneurs.
GKIM’s customers achieve high quality and
cost effective solutions delivered on time
from their outsourced digital production
partner.
GKIM achieves success through balancing
project budget,schedules and quality.
Digital Strategy
Lean Startup Methodologies
Product Management
Digital Design
Creative Direction
UX Design
Digital Technology
Web,mobile and
Virtual Reality
Digital Marketing
Marketing Solutions
Viral Distribution
01

02
HIGH QUALITY,
LOW COST &
ON TIME
Balancing project cost,
schedule and quality
All software projects can be measured by their
cost, schedule and quality.
Getting just one of these foundations of the
software project wrong can be a disaster. If two
go bad, the project can be a complete failure.
Unfortunately, software production is littered
with high failure rates whether from ineffective
quality,stretched budgets or damaging delays.
GKIM seeks to get this balance right – assuring
project success.

Lessons from
Prestigious Portfolio
GKIM’s extensive experience with a rich portfolio of
demanding customers shows that different sectors have
differing approaches on quality,cost and schedule.
GKIM has acquired the management capabilities and processes
to solve these parallel challenges.
These skills are brought to bear on all our customers’ projects
– and outlined inThe GKIM Way.

03
Deliver Quality
Quality is our watchword throughout the
software development lifecycle from design to
deployment. Quality issues addressed early are
much faster and cheaper to solve.
Delivering on Time
Projects are professionally managed by
experienced practitioners with a ready talent pool
of expert developers and test analysts.
The GKIM Way brings a quality approach to the management of project schedules,project
budgets and quality assurance. The GKIM Way benefits all of our customers.
Delivering on Budget
Project budgets are estimated in depth. Billing is
transparent,frequent and detailed. Costs are kept
low.03
THE GKIM
WAY

The GKIMWay
SoftwareTools
The GKIMWay

1. Quality around
the Software
Development
Lifecycle
The GKIMWay

Delivering Quality Design
RequirementsAnalysis and Design is by far the most important aspect of a software project – and often undervalued,with a
rush to code that inevitably costs more in the long term. GKIM works actively to ensure that project requirements and
detailed design are well considered before commencing work.
Once the project and its goals are clear there are
several dimensions of product design to be
independentlyconsidered by GKIM experts in
various disciplines:
• Award winning creative direction
• Compelling and intuitive CX, UX and GUI design
• Powerful and cost effective technology architecture
The product that we design must fulfill many criteria
in order to be successful,whether for a marketer,
entrepreneur – indeed any business.
• Originality – to stand out from the crowd
• Capability – to deliver on the promise
• Usability – to be genuinely useful
• Marketable – integrated into the wider digital
ecosystem so as to bring organic and referred traffic
Product Requirements Design Expertise
Quality Design
The GKIMWay

Delivering Quality Technology
Businesses these days have many technology choices for their applications. GKIM helps
customers make these decisions on the basis of capability,future extensibilityand costs.
Mobile technology choices mainly center around
cross platform development options,allowing Apple
and Android apps to be built at the same time.
GKIM can advise on the best choice for each project.
Internet technology options mainly center around the choice of “stack”. We
offer Commercial Off The Shelf (COTS) or open source platforms for content
management (CMS),eCommerce,customer relationship management (CRM) and
other well established capabilities.
GKIM can lead
customers through the
jungle of open source
platforms available.
We recommends a
stack of some of the
latest,most effective
technologies.
GKIM brings technical
expertise in off the
shelf technologies.
We bring commercial
discipline to chose the
most cost effective
options from vendors.
MOBILE TECHNOLOGY CHOICE INTERNET TECHNOLOGY CHOICE
Quality Technology
ProprietaryOpen Source
The GKIMWay

Mobile apps exist in a rich ecosystem of technology
components, 3rd party services and marketing systems. GKIM
strives to bring the architecture to each of our mobile solutions
ensuring optimal capability,user experience and distribution in
an omni-channel environment.
Cost and schedule can be reduced by eliminating non essential
capabilities from MVP. Scope and capabilities can be expanded
over time as time and budget allow.
.
Delivering Quality Mobile Apps Quality Technology
Architecture
OS Specific presentation layer
OS Specific
OS Agnostic
Cloud technologies
The GKIMWay

Delivering Quality Mobile Apps Quality Technology
There are several choices to mobile application technology
with each application being considered on its own merits
and requirements.
Technology choices are outlined in a GKIM whitepaper –
each one impacting on cost, quality and time to market.
Industry offers a wide range of support tools for prototype
design, analytics,performance testing & security checking of
mobile apps.
GKIM strives to stay on top of best practice and to bring
the best of quality assurance to all our projects.
Mobile App Technology Options
The GKIMWay

GKIM has experience with many internet
stacks.
For cost effective and rapid development
of websites we recommend LAMP and
LEMP stacks.
Our advanced business solutions use
node.js,angular.js as backed by Google or
react.js as backed by Facebook.
To offer reliability and support for the high
transaction volume of our mobile apps we
use NoSQL and realtime databases such as
Firebase and RethinkDB.
Choice of Technology Stacks
Choice of
Technology Platforms
Open source platforms that GKIM
recommends are Laravel (PHP framework),
Wordpress (CMS), Insightly (CRM) and
Magento (eCommerce).
Proprietary technologies and partners that
GKIM has qualified experience with include
SAP, Microsoft and Adobe.
Delivering Quality Internet Solutions Quality Technology
Cyber Security
Security is a concern for all our
customers and becomes critical
for government and banking
sectors.
Contrary to popular belief,open
source and security are not
mutually exclusive. GKIM has a
security conscious culture
constantly and seeks best practice
and regular audits from security
specialists,as well as building
security into the SDLC as
standard..
The GKIMWay

Assuring Software Quality
Government and Financial Services, Banking & Insurance (FSBI) customers insist that the
quality of their applications is assured.
GKIM places significant emphasis on quality by having distinct Software Quality
Assurance (SQA or QA in short) and Software Testing,the equivalent of Quality
Control (QC).
QA applies throughout the Software Development Lifecycle (SDLC) to verify all
project artifacts from Requirements phase,all the way till project “go-live”.QA
ensures that issues,not just defects,are discovered early,where they are much easier
and cheaper to fix,avoid costly reworks,reduce project risks,and achieve tangible
savings in time and money.
Software Testing, or QC, ensures a good test coverage where all the requirements
are fully validated,and passes the tests that ran through the system.Such tests can be
either manual and/or automated.
Proper planning for QA and QC ensures that the most appropriate approach is taken
based on the needs of the project.QualityPlan defines all the quality goals,and governs
how,what, who,when the artifacts are to be verified.Test Plan dictates the approach to
design,execute,setup,and report on the tests.
Collectively,QA and QC, helps to keep project on track – budget, schedule,scope,and
costs – and ultimatelyrenders confidence to customers during project sign-off.
We believe stronglythat Quality should be delivered cost-effectivelyto all customers.
GKIM has a significant JointVenture partnership with riverQ,a highly
qualified quality expert with experience in government and FSBI sector,
and award-winning mega IT project.This partnership brings the auditable
QA that blue chip customers require as a precondition. The quality
lessons and culture that permeate fromthis partnership support the
quality of all of GKIM projects.
The GKIMWay

LISA NEO LAY SIE
Lisa Neo is GKIM’s consultant director of quality. She is experienced in driving
project quality and ensuring adherence to budget, scope and schedule. Her focus
has been enterprise-level,mission critical systems for governments, financial and
banking institutions.
To all of GKIM’s projects she can bring quality processes and culture, giving our
customers the same confidence in quality as some of the world’s most prestigious
financial services and banking organizations,and one of the most wired national
governments.
The GKIMWay

2. Delivering
on Time
The GKIMWay

Marketers demand timely delivery of high quality creative as they work to engage with consumers. Projects must be delivered according to
integrated media schedules. Entrepreneurs’ time to market can be essential to their competitive advantage.
To answer question of when,we need to answer the what and the how.
Delivering to Schedule
GKIM profits from the successful completion
of projects, not for letting them drag. It is in
our interest not to waste dollars on
unnecessary features or inefficient production
strategies - as long as quality is not
compromised and maximum distribution is
achieved.
We encourage our customers to explore
actual product needs, the MVP approach and
identification of unique, essential and distinct
features. If together we can focus on the
relevant KPI’s then Pareto’s eternal question is
profitably answered.
GKIM brings an understanding of product
technology, digital marketing and how
consumers experience apps to this
collaborative design exercise.
How
GKIM can focus efforts to ensure timely
delivery. We are no strangers to “crunch time”.
Our approach to scheduling delivery begins
with tight project management: planning,
monitoring and control. Our lead developers
are chosen for their relevant skills and
experience – and are taught to lead with
schedules firmly in mind.
Effective teamwork and quick problem solving
is assured by GKIM’s collaboration culture.
GKIM has ready access to an expansive
resource pool of quality talent, allowing
parallel efforts and a “factory” approach when
required.
What
The GKIMWay
Failure
to plan,
is plan
to fail

3. Delivering
to Budget
The GKIMWay

Entrepreneurs are amongst the most cost sensitive of all our customers. Return On Investment is an essential measure
for all projects as investors,customers and other stakeholders demand value for money.
GKIM ensures lowest possible cost to customers with our Agile Business model and by keeping our base costs as low
as practical without cutting corners on quality or dragging projects out.
Delivering to Budget
Agile Billing
GKIM maintains detailed records of every hour spent,
tracks these hours according to original scope of work
and shares a detailed analysis of effort.
Customers can see exactly where money is being spent,
and the assurance that every dollar is wisely spent and
that no time is wasted.
Agile billing is transparent and encourages collaboration
and feedback on product evolution.
Low Cost
Environment
GKIM operates in a
relatively low cost
environment and can
maintain low overheads
without cutting corners on
quality or performance.
The GKIMWay

As the world moves to digital,
startups bring creative destruction
and challenges,including security,
to the worlds of business,media
and governance.
GKIM’s experience allows us to
cross pollinate new projects with
lessons from our portfolio.
We bring creative marketing
solutions, an agile approach to
product development and the
ability to assure quality,to all of
our projects.
These are demonstrated with
particular attention to relevant
examples from our portfolio.
Technology Expertise
A big international agency with 1000’s
of developers on staff calls us every
month or so with technology
challenges – in augmented reality,
mobile device capability or HTML5
software challenges.
Such a call led us to providing the key
technology for the world's first
sunlight activated social media
message. VIDEO
04
CREDENTIALS

Marketers &
Entertainers
GKIM has been honored to work on
games and marketing campaigns for
many big brands and with some of
the world’s biggest agencies.
They come to us for our reputation
of innovation in such as Augmented
Reality and the ability to deliver a
little more than their in-house teams.
Creative agencies without their own
in-house teams can trust GKIM to
understand their digital production
needs,realize their creative vision
and support them with our deep
understanding of marketing in the
digital world.
SELECT
BRANDS AND AGENCIES
GKIM supplied four high quality games plus all supporting apps,
social activities and on the ground digital support for a spectacular
6m screen in shopping bag experience for several major cities.
Rakuten
Customer: Ash Durrant, Senior Project Manager,
Home Town London
From sketches and phone calls, GKIM managed to figure out
what the client wanted,delivered it with aplomb and even
helped manage remote installation to our machines on the
show floor.
Grolsh
Customer: Neil Dickenson, CEO ArcStream, London
GKIM delivered responsive website for BMW to very tight
schedule and provided Rolls Royce with innovative technology
that the in-house team could not provide.
BMW / Rolls Royce
Customer: Birger Linke, Creative Director, Interzone China

BIG BRANDSVIDEO CASE
High quality 2D App with 3D graphics, built for Nestle Europe and subsequentlytaken on by multiple marketsNestle, Europe
Well reviewed HTML5 solution operating on all mobile browsers,all major smartphones in China and integrated with
WeChat
H&M, China
Amazing games for a 6mTV screen!Rakuten, UK
Augmented Reality solution featured in exhibitions and bars around UKGrolsch, UK
Very successful sales tool with market education and national contextualization of insurance coverage and practical explanation of
premium costs
AIA, Singapore

AUGMENTED REALITY
Thanks to such as Occulus Rift and Pokemon Go,Virtual Reality and Augmented Reality are enjoying a new wave of interest
amongst marketers and entrepreneurs.
GKIM has over ten years continuous experience in VR and AR. This has been seeded by our founder’s early career in hit
video games for Sony and Nintendo and the access to image processing patents eventually bought out by Google for
Google Goggles.
GKIM is regularly requested to advise on AR,VR and 360 degree video projects. A select few project are presented here.
If you have a great idea in AR or feel thatAR could be the vehicle for your brand, get in touch with ian@gkim.digital.
Virtual Reality Playback of 360 video according
to user control, independent of recording timeline,
allows the guest to travel around the store in high
photo quality virtual reality.
This very popular Augmented Reality
game featured in exhibitions and bars around
the UK.
360 Video demo with enhanced computer graphics
and sound track produced for P&G.

APP EXPERIENCE
CYCLE
For projects GKIM has design responsibility,we
customize a McKinsey derived methodology to help
pattern communication messages, technology and
interactivity around the app experience cycle.
Effective application of this methodology ensures
conversion from awareness to activation,high
onboarding ratios, positive value exchange with
customers and repeat consumers who become
advocates for the brand.

A UK agency, impressed with our efficient delivery of
software, asked us to provide the electronic and
hardware component of their solution. Two years on we
are now their“go to guys” for all of their quick
turnaround,innovative and thoroughly tested point of sale
(POS) solutions.
POINT OF SALE SOLUTIONS
Augmented Reality Game
for Grolsch
On stage elements
for StubHub segment
of USA TV show
Competitive cycling
game forTobago
Tourism Board
Motion triggered water
bubble generator
People dress up as a
Cadbury’s branded Kangaroo!
Viewers face was superimposed
into a personalized video to
bring them into their own
horror story.
Set of games, websites and
POS social support for 6m TV
set in a paper bag.

COMPELLINGLYADDICTIVE UX
GKIM presents their recipe for uniquely compellingly experiences that can form the base UX for interactive
branded experiences or games:
3D Painting That’s me in theTV!

INTERACTIVE TV BRANDS
Delivered complete voting solution, including coordinating with telcos
for volume management and with Earnst &Young on the audit.
Various roles in different series including arranging significant % of
overall sponsorship package, delivering and managing IVRS and SMS
voting, supporting PR activities on the vote, appearing on stage to
deliver the envelope, appointing auditor, being the auditor and live
onscreen voting graphics.
Asian Idol
Designing and auditing algorithm to balance voting across heterogeneous
national populations.
Goals
A fully automated, interactive, live, video jukebox allowing audience to
vote for and see the top saves and goals from the weeks’ action.
This was the first time ESPN had allowed a third party to install their
computers into the studio and take over the airwaves in this fashion.
Singapore Idol
Vietnam Idol

We have developed a truly original 3D
painting and animation experience for kids.
This has received great press and fantastic
interest from publishers. The technology is
unique and a patent is on the horizon.
3D painting is highly compelling, offering
hours of original engagement. The user
experience that we build around 3D
painting opens a window to a new platform
of user engagement.
3D PAINTING

GKIM has worked closely with ambitious
startups around the world.
We offer partnerships,including equity
relationships on new product development.
GKIM’s entrepreneur customers fly from all over the world to spend quality time with us here
in Ho Chi Minh City or Singapore to build relationships,engage deeply on their vision, ensure
good communication and common ownership of a successful strategy.
We operates lean startup methods,the agile
approach to software & business
development and stress the importance of
MVP’s in product management.
Much of our work has come from inheriting
poor quality product design and technology
that have caused our entrepreneurs to run
into problems with other developers.
Entrepreneurs

SELECT ENTREPRENEURS
The revolutionaryaspects to "The Drip Drops Color theWorld"3D
painting app has compelled us to apply for a joint patent that brings
real commercial value to our intellectual property.The entire 3D
painting experience has brought us top level notorietyat CES 2013,
Toy Fair 2013 and multipleTV shows in both the US and China so far
his year" 2013 "Seal of Approval”,National Parenting Council.
Drip Drops
Ray Kelly, COO
GKIM built our entire digital operation,a beautiful website and a
very sophisticated backend to support my business strategy.They
allowed me to work as a product manager, discussing ideas
regularlywith the development team to make things happen faster
and tackle challenges immediately.
Asia Sponsorship News
Ben Flint,CEO
I commissioned GKIM to build my app and found that they
contributed so much more to its vision,creative direction and
feature set.
Broodcast
Claudio Periera,CEO
GKIM is our long term partner. Our success is because of the
creativity,technical ability,hard work and sincerityof the entire
team.
Group Browsing
John H Page, CEO
Fromwhiteboard brainstorming to powerpoints shared back and
forth,the team are able to realize my vision and support me along
the way to a highlycapable and creative solution for all of our
stakeholders.
Huang Yao Studios
Stuart Wasson,CEO

Gervor
Gervor has been a long associate of GKIM and now leads up their digital marketing bureau.
He cut his teeth with social,SEO and SEM for major brands and working closelywith many marketing agencies that he has
helped appoint.
Content Generation & Management
- Articles creation – GIFS, blogs, Image sourcing, videos)
- Response management/Crisis Management
- Social Media Workshop, Playbook
- Social Listening & Monitoring
Advertising
- Facebook
- LinkedIn
- Google Ads
- Outbrain
- Yahoo
Google Analytics Certified
Adobe Analytics Implementation Certified
Increased 23% sales revenue through
social media advertising
Increased 500% website traffic and 50%
business leads through content creation
In social media and website.
Content Engagement increased by
200% on Facebook

ENTREPRENEUR CASE STUDIES
HiTech Prototype3D Racing Game to help build Drip
Drops brand
Suite of solutions for various
stakeholders in the fine art industry
for China's most prolific 20th century
artist.
An e-business suite for a multi
billion dollar industry., the latest
component of which is a
powerful mobile marketplace.
Patentable, award winning 3D
Painting technology won plaudits and
CES and NYToy Fair and on USTV
Remote consultations and billing for
doctors.
Online furniture design and ordering.
One of the fastest Android
keyboards

GKIM has regularly been
commissioned by different
boards of Singapore
Government, one of the most
digitized countries in the world.
For aVietnam government news
organisation, we brought home
Vietnam’s first major gold
award.
GKIM is the reason why sharOn lite is successful.I have the utmost
respect for the team, their dedication and tenacity.
Salman Sultan, Project Manager
After a long search,we found a partner we could trust with our
mobile strategy development and implementation.GKIM delivered
great creative ideas and a robust solution.
MsThang, Head of Sales
GKIM went above and beyond the scope of their contract to make
sure that this project was launched successfully.
Alan Gunalan,Application Services Manager,ACRA
Government
Organizations

VIETNAM
ForThanh Nien, Vietnam’s largest state
newspaper group,we designed,developed
and help market their newsreader app.
This beat regional competition from
Japanese,Korean & Singapore’s Straits
Times to win an international gold award.

SINGAPORE
Singapore has one of the world’s most advanced e-governments.We have been commissioned several times to work closely in the
development of strategically relevant applications. This requires extreme diligence in design, user testing and SLA’s.
Digital Asset Management
platform and many apps for STB
and other tourism customers.
Management of water
infrastructure
NFC indexing and mobile
checkout
Range of mobile apps for business
owners to manage their business
entities and relationship with ACRA

GKIM TEAM IAN MORRISON, CEO
Ian is a serial entrepreneur,the lead developer
behind several award winning digital solutions
and is known for his passion for innovative
software experiences.
Ian authored the world famous racing game
OutRun in his early 20’s then moved to USA to
set up a game development company in Los
Angeles at 25. After his MBA Ian started an
exciting and varied career as CIO to various
digital and new media production companies
across SE Asia.
Ian takes an active role as Lead Consultant in all
our projects.
05

MOHAMMED PITOLWALA
Mohammed is GKIM's consultant for Product & Interaction design. Having lead
product & design at various startups, he has experience working through the entire
design stack - product, interaction and visual design. He practices lean design and is
an advocate of the Jobs to be Done approach to design.Prior to working with
startups, he designed for banks, government organisations and corporates, as part of
a UX agency in Singapore
The GKIMWay

What is your budget? What are your KPI’s? When do you need them delivered?
Give GKIM a ping
Email: hello@gkim.digital
Skype: descendantOfSmith
www.gkim.digital

The GKIM digital way

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