The Process of
Great Product
@mtippett tippett.org #CascadiaStartupDay
Uncharted
Territory
#CascadiaStartupDay
#CascadiaStartupDay
#CascadiaStartupDay
#CascadiaStartupDay
#CascadiaStartupDay
Greetings, people of India.
#CascadiaStartupDay
What You Need for Your
Voyage
#CascadiaStartupDay
Navigational Tools
vs
Playbooks & Recipes
#CascadiaStartupDay
Corporate Startup
New Space Existing Space
High Growth Indie
1. Know Your Environment
#CascadiaStartupDay
Range - What’s Your Runway?
Speed - How Fast Can it Go?
Crew - How Good are They?
2. Know Your Vessel
#CascadiaStartupDay
Economics
Distribution
Competition
3. Know Your Market
#CascadiaStartupDay
Features
Benefits
Usage
4. Know Your Product
#CascadiaStartupDay
When Does it End?
What Does the End Look Like?
What are the Odds?
5. Know How it Ends
#CascadiaStartupDay
Environment
Vessel
Market
Product
End Game
Know
#CascadiaStartupDay
#CascadiaStartupDay
#CascadiaStartupDay
Navigational Hacks
#CascadiaSt
artupDay
#CascadiaStartupDay
#CascadiaStartupDay
#CascadiaStartupDay
#CascadiaStartupDay
Discover Customer Needs
Ideate & Build
Launch
Product Meets Market
#CascadiaStartupDay
Jobs to be Done
“People don’t want a quarter-inch drill,
they want a quarter-inch hole.”
Theodore Levitt
#CascadiaStartupD...
Ask What Jobs Need to be Done
Rank and Order
Cut off when MVP
Discover Customer Needs
#CascadiaStartupDay
Jobs to be Done
#CascadiaStartupDay
#CascadiaStartupDay
#CascadiaStartupDay
#CascadiaStartupDay
#CascadiaStartupDay
Ansoff Matrix
#CascadiaStartupDay
#CascadiaStartupDay
#CascadiaStartupDay
Business Model Canvas
Prioritized User Stories
Ansoff Matrix
Things You’ll Need for the Journey
Thanks!
@mtippett mike@tippett.org
What’s
Next?
#CascadiaStartupDay
Sustaining
Technology
Disruptive
Technology
Customer
Demand
For Performance
Time
Performance
Disruptive Technology
#Cascad...
LOWSatisfactionwithcurrentsituationHIGH
LOW Importance of Outcome HIGH
We should focus only on things that are of highest ...
LOWSatisfactionwithcurrentsituationHIGH
LOW Importance of Outcome HIGH
Over Served: Ripe for
disruption through cost
reduc...
#CascadiaStartupDay
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The Process of Great Product - Michael Tippett

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Lessons I've learned in 20 years of building digital products.

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The Process of Great Product - Michael Tippett

  1. 1. The Process of Great Product @mtippett tippett.org #CascadiaStartupDay
  2. 2. Uncharted Territory #CascadiaStartupDay
  3. 3. #CascadiaStartupDay
  4. 4. #CascadiaStartupDay
  5. 5. #CascadiaStartupDay
  6. 6. #CascadiaStartupDay
  7. 7. Greetings, people of India. #CascadiaStartupDay
  8. 8. What You Need for Your Voyage #CascadiaStartupDay
  9. 9. Navigational Tools vs Playbooks & Recipes #CascadiaStartupDay
  10. 10. Corporate Startup New Space Existing Space High Growth Indie 1. Know Your Environment #CascadiaStartupDay
  11. 11. Range - What’s Your Runway? Speed - How Fast Can it Go? Crew - How Good are They? 2. Know Your Vessel #CascadiaStartupDay
  12. 12. Economics Distribution Competition 3. Know Your Market #CascadiaStartupDay
  13. 13. Features Benefits Usage 4. Know Your Product #CascadiaStartupDay
  14. 14. When Does it End? What Does the End Look Like? What are the Odds? 5. Know How it Ends #CascadiaStartupDay
  15. 15. Environment Vessel Market Product End Game Know #CascadiaStartupDay
  16. 16. #CascadiaStartupDay
  17. 17. #CascadiaStartupDay
  18. 18. Navigational Hacks #CascadiaSt artupDay
  19. 19. #CascadiaStartupDay
  20. 20. #CascadiaStartupDay
  21. 21. #CascadiaStartupDay
  22. 22. #CascadiaStartupDay
  23. 23. Discover Customer Needs Ideate & Build Launch Product Meets Market #CascadiaStartupDay
  24. 24. Jobs to be Done “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt #CascadiaStartupDay
  25. 25. Ask What Jobs Need to be Done Rank and Order Cut off when MVP Discover Customer Needs #CascadiaStartupDay
  26. 26. Jobs to be Done #CascadiaStartupDay
  27. 27. #CascadiaStartupDay
  28. 28. #CascadiaStartupDay
  29. 29. #CascadiaStartupDay
  30. 30. #CascadiaStartupDay
  31. 31. Ansoff Matrix #CascadiaStartupDay
  32. 32. #CascadiaStartupDay
  33. 33. #CascadiaStartupDay Business Model Canvas Prioritized User Stories Ansoff Matrix Things You’ll Need for the Journey
  34. 34. Thanks! @mtippett mike@tippett.org
  35. 35. What’s Next? #CascadiaStartupDay
  36. 36. Sustaining Technology Disruptive Technology Customer Demand For Performance Time Performance Disruptive Technology #CascadiaStartupDay
  37. 37. LOWSatisfactionwithcurrentsituationHIGH LOW Importance of Outcome HIGH We should focus only on things that are of highest importance. But only if the current market solutions are not appropriate. This can be measured using levels of satisfaction. #CascadiaStartupDay
  38. 38. LOWSatisfactionwithcurrentsituationHIGH LOW Importance of Outcome HIGH Over Served: Ripe for disruption through cost reduction Poorly Served: Ripe for new value creation Appropriately Served Google Docs AirBnB #CascadiaStartupDay
  39. 39. #CascadiaStartupDay

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