Understanding Smartphone Users in Australia

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Digital gadgets are changing the way we live our lives. Smartphones are one gadget that could influence our choices in day-to-day life, i.e. the way we interact with people, consume information and possibly influence our purchasing behaviour.
To shed some light on the behaviour of smartphone users and their interactions with the device, i-Link has conducted a poll study amongst our LiveTribe research panelist (N = 679), specifically targeting mobile phone owners in Australia.

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