3. Phonak, makes three
basic types of hearing
aids: BTE, or behind the
ear units, micro BTE and
ITE, or in the ear hearing
aids.
4. The "Spice
Generation" has 17
colors including feel
good names such as
mocha taupe, glacier
ice gray and ocean
blue.
5. It's clear they want
customers to in no
way feel that she
can't be trendy and
fashionable with one
of their products.
6. It's an aggressive stance
that many manufacturers
are beginning to take on.
Unlike the eyeglass
industry, hearing device
makers put less focus on
aesthetics and more on
function.
7. Consumers deserve the
right to choose a product
that fits their sense of style
and personal tastes.
Particularly if people see
the instrument you are
wearing.
8. Others that can
choose options
that are harder to
see don't feel as
much of a social
stigma.
9. There is less need to
design a great looking
completely in canal
device because no one is
going to see it.
With Phonak hearing
aids, you get form and
function, the best of both
worlds.
