Social media personified saint st.


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Chris is wonderful He currently collaborates with Raj Manufacturing, Kooba, Applegate Farms, Gilchrist & Soames and Bravo (possibly Renew)
  • It is truly a web And because of sharing – interesting and salacious stories , reviews and media spreads like wildfire FACEBOOK “LIKE” – FAST FORWARDING SHARING
  • Traditional media: NY Times, WSJ, Sports Illustrated Blogging – Long form sharing of opinions and ideas Micro-blogging – Short form media, news, and approval sharing – also, staying connected with friend and peers Social networks – communities with friends, peers, or the like minded Media sharing – exhibition and promotion Bookmarking – personal reference and sign-of-approval Geo-social – social gaming (WHERE ARE YOU?), rewards and discount seekers Review – CD Net, Amazon, Creative – Polyvore, Theadless
  • Pervasiveness and reach of thousands of new media channels – especially social media Lemming effect – fear of being left behind Facebook – Baby Boomers > 65MM iPhones sold 1 BB iPod app downloads in the 1 st 9 months
  • SOCIAL MEDIA - #1 NEWS SOURCE Facebook: #1 hobby #1 way to stay “connected” to friends – AND TO BRANDS TWITTER – STARS, MEDIA, BUSINESSES – WILDFIRE Why should a company pay attention and engage? - Learn while listening – free focus groups - Customer service channel – inexpensive, real-time - Deeper loyalty and engagement – impossible to attain via DM, radio, print, TV/Radio - VIRAL, VIRAL, VIRAL
  • Facebook is where the public is turning to for authentic information from companies To learn To participate To complain TWITTER IS CUSTOMER SERVICE – MOST VIRAL AND DAMAGING
  • Average amount of time someone spends on SM during work hours – 45 mins Learning , Inspiration , Wasting Facebook = 41.1B minutes online #1; 530 MM unique visitors - more than registered users >120BB video plays per month
  • 4 Brand Perceptions and Reviews = Trust their peers and random reviews more than mainstream media More than CNN, Wall Street Journal Consumer package goods – taste and recipes Games and Toys for kids (child safety and durability) - Health-related
  • Social Media = Reach Low cost of entry Quick trial Supports SEO Social Media helps establish “brand equity” and shape positive “brand reputation” SM engagement -Candid -Resourceful -Authentic
  • Business intelligence Brand /Product Impressions Category Insight Competitor Audit Product Development Trends Finding and Targeting Affinity Groups Customer Service
  • Early adopter = “earned media” Helps to drive home their relevancy and “cool” factor Lower cost to advertise/market = greater immediate and long-term ROI Helps to create a sense of “brand intimacy”
  • April 14 th – 10:21 – 10:43 AM Engaging is smart to say thanks Engaging is incredibly smart to empathize and provide customer service QUICK TO REACT – IMPORTANCE OF REALTIME MONITORING
  • Understands the market: Tapped into an ardent affinity group who fully believes in: -Brand promise - Product line Focuses on -education and health awareness -cause-related and the greater good -community-supporting initiatives
  • Group Social Buying Beginning to show greater relevancy for national brands, ecomm Branding play, less about making margin -The new direct mail Early Adopter First to party, build a lasting impression Google -To big not to figure it out. Losing out on a prospective search and banner ad revenue Behavioral and Demographical Conceptual and Psychological
  • Social media personified saint st.

    1. 1. Social Media Personified © Saint St. LLC
    2. 2. Social Media at a 10,000 ft. Level <ul><li>Social Media is ubiquitous and has become an influential medium to a rapidly growing number of consumers across all demographics </li></ul><ul><ul><li>As such, Social Media has increased in importance to consumer products companies and has become an integral part of many companies’ overall marketing strategy </li></ul></ul><ul><ul><li>Companies that understand how to leverage Social Media are finding it to be an important tool for reaching customers, generating product demand and establishing a new, deeper level of brand loyalty </li></ul></ul><ul><ul><li>Social Media is equally important as a “learning” medium, providing candid feedback from customers </li></ul></ul><ul><li>Saint St. is committed to working with clients from a wide variety of categories on developing and executing successful Social Media programs </li></ul><ul><ul><li>C-level discussions regarding Social Media strategy </li></ul></ul><ul><ul><li>Sharing actionable best practices across entire portfolio </li></ul></ul><ul><li>Well-developed Social Media strategies benefit our portfolio of clients by helping to develop brands, grow user bases, drive sales and ultimately increase equity value </li></ul>© Saint St. LLC
    3. 3. Social Media ROI © Saint St. LLC
    4. 4. Discussion: Social Media © Saint St. LLC
    5. 5. What is Social Media? Social Media is the communication platform for the production, consumption and exchange of media, information and opinions through online social interactions. Blogging Microblogging Social Networks Media Sharing Bookmarking Geo-Social © Saint St. LLC
    6. 6. Discussion: Social Media Years to Reach 50 Million Users © Saint St. LLC
    7. 7. Discussion: Social Media <ul><li>#1 visited website </li></ul><ul><li>600 million registered accounts </li></ul><ul><li>>30 billion pieces of content shared per month </li></ul><ul><li>March 2010 – 10 billion tweets </li></ul><ul><li>175 million Twitterers </li></ul><ul><li>3,283 tweets per second during the World Cup </li></ul>© Saint St. LLC
    8. 8. Why is Social Media Important? ___________________________ Source: CMB Consumer Pulse. <ul><li>10 million active Fan/Places Pages; Millions of local businesses </li></ul><ul><li>>70 million “Likes” daily </li></ul><ul><li>People add on average four Fan Pages per month </li></ul>© Saint St. LLC @yoplaityogurt @twelpforce (BestBuy) @boars_head @comcastcares @katespadeny @southwestair @lululemon @CZ (Verizon) @luxebylisavogel @delloutlet @birdhouse @thehomedepot @ApplegateFarms @Intuit @renewlifeinc @rubbermaid
    9. 9. Why is Social Media Important? <ul><li>Reach and Frequency: </li></ul><ul><ul><li>The average American spends 2x more time “Social Networking” than any other activity online </li></ul></ul><ul><ul><li>Social networks /blogs /media sharing sites account for 23% of time spent online; email 8% </li></ul></ul>© Saint St. LLC Registered Users Facebook 600 million Twitter 175 million LinkedIn 90 million Foursquare 6 million Unique Monthly Visitors YouTube 300 million Wikipedia 75 million flickr 24 million Digg 8 million Stumbleupon 3 million Delicious 1 million
    10. 10. Why is Social Media Important? <ul><li>Engagement and Branding: </li></ul><ul><ul><li>Consumers are turning more to Social Media outlets for advice and information, making Social Media an increasingly important branding and engagement tool </li></ul></ul><ul><ul><li>7 out of 10 consumers visit Social Media websites to get information on a company, brand or product </li></ul></ul>% of people who have some degree of trust in the following forms of advertising ___________________________ Source: The Nielsen Company. © Saint St. LLC
    11. 11. Why is Social Media Important? Online Consumer Reach, Cost and ROI Internal Banners Niche Banners Banners & Sponsor (CPM) POTENTIAL ROI COST Search (CPC) Outbound Mail Affiliate Marketing SEO CSE Social Media Retargeting © Saint St. LLC
    12. 12. <ul><li>Search </li></ul><ul><li>Listen </li></ul><ul><li>Learn </li></ul><ul><li>Plan & adopt </li></ul><ul><li>ENGAGE & test </li></ul><ul><li>Be human </li></ul><ul><li>Transparency </li></ul><ul><li>Empathy is key </li></ul><ul><li>Take it offline </li></ul><ul><li>Stop before you GO </li></ul>Rules of Engagement: Proven Processes for B2B & B2C © Saint St. LLC
    13. 13. Social Media Case Study: Incase <ul><li>2 nd app – deepening alignment with Apple </li></ul><ul><li>News (NEW PRODUCT) & special media content </li></ul><ul><li>1 st to receive notifications about events & giveaways </li></ul><ul><li>Platform for collective engagement </li></ul><ul><li>Social media driving brand “voice” and marketing </li></ul>© Saint St. LLC
    14. 14. Social Media Case Study: Incase © Saint St. LLC
    15. 15. Social Media Case Study: Applegate Farms <ul><li>Using Facebook and Twitter as a platform to engage with individual end-consumers, promote the Applegate brand and create and fuel a community of natural foods enthusiasts </li></ul><ul><li>Partnering with producers of complementary products for online contests and promotions </li></ul><ul><li>Promoting the benefits of natural and organic foods through YouTube, Facebook and other media sharing sites </li></ul>© Saint St. LLC
    16. 16. Key Trends in Social Media <ul><li>Identifies location via GPS-enabled smartphones for social gaming networking </li></ul><ul><li>More than 10 million signed up with a variety of services – Foursquare, Gowalla, Loopt </li></ul><ul><li>Users earn rewards (points, badges) and receive discounts from participating companies (local and national) </li></ul><ul><li>Facebook Places has entered the space </li></ul><ul><li>Next: Push offers based on opt-in and geo-proximity </li></ul><ul><li>Searching material with no delay between composition and publishing – Google + Twitter + Facebook </li></ul><ul><li>Can be driven by user-generated content, creating authenticity for searcher </li></ul><ul><li>Open Social Graph – Facebook “Like” </li></ul><ul><li>Facebook Connect and OAuth – sharing across platforms </li></ul>Location –Based Social Media : Geo-Social Real Time Search and Cross Platform Integration © Saint St. LLC
    17. 17. Key Trends in Social Media <ul><li>Merchants provide products or services at a discount if a certain number of people indicate their willingness to purchase </li></ul><ul><li>100s of sites have launched – Groupon and Facebook have entered the space </li></ul><ul><li>Offers are mostly local, some national </li></ul><ul><li>Aug 19 Groupon Gap Day – 400k sold, $11 million; Jan. ‘11 Living Social/Amazon – 1.4MM sold </li></ul><ul><li>Opportunity for “Earned Media” </li></ul><ul><li>Perception of being “in-the-know” </li></ul><ul><li>Travelocity and Chatroulette; Incase and Gowalla; Starbucks and Sponsored Tweets </li></ul><ul><li>When - and with what - will the search giant go “ ALL IN ”? </li></ul><ul><li>Dodgeball – 2005; Orkut – 2007; Latitude – Feb 2009; Places – Sept 2009; Wave – Nov 2009; Buzz – Feb 2010 </li></ul>Group Social Buying Early Adopter Google Me? © Saint St. LLC
    18. 18. Key Business Takeaways <ul><li>Consumer businesses must embrace Social Media to “reach” their customers </li></ul><ul><li>Customers turn to Social Media channels for peer and perceived authentic recommendations </li></ul><ul><li>Social Media adoption and participation is ubiquitous across most core demographics, including baby boomers </li></ul><ul><li>Hold on to your horses – the terrain changes everyday! </li></ul>© Saint St. LLC