Examining the purchasing experience in a multi-channel environment; maintaining contact with today’s consumer and meet the expectations of tomorrow’s consumer.

1. Integrated Reality Intersperience Research Ltd. Open Ideas May 2011

3. - 26th May 2011 Intersperience Research Ltd. If you do, like me you’re probably an Adaptive Immigrant Adaptive Immigrants are the only ones who see a distinction between online and offline In the past, we had to deliberately ‘go online’ For i-Natives, being connected at all times is the norm For them, there is only one world “the days of “the internet” as an identifiably separate thing may be behind us” Oliver Burkeman, The Guardian, 2011

8. Intersperience Research Ltd. For younger groups, social aspect of shopping on the high street is still very important This social dimension needs to be brought into online shopping Not conceptualising relationships as all online or offline may help “retailers must drop the "e" in e-commerce and extend their relationships with their customers into real offline social but transactional settings which still resonate with their online brands.” Spencer Lazar, 2010 - 26th May 2011

10. Three key words for businesses in the Digital Age Intersperience Research Ltd. available across all channels Customer experience and branding providing a seamless experience - 26th May 2011

11. Intersperience Research Ltd. The Digital Age Offline Virtual - 26th May 2011

12. Integrated Reality Intersperience Research Ltd. Open Ideas May 2011