The buildup of business on a core value like hedgehogs might be a recipe for disaster. Find out why

1. Ali Anani

2. I dedicate this presentation
to a dear and idea-triggering
friend
To
Guarav Mishra

3. Hedgehog teaches us
to focus
Have one core value
and use it effectively

4. The fox has never caught a hedgehog

7. Adopting the
hedgehog
strategy might
send business
in chaos

9. The thorns serve the system and
the system serves the thorn. They
work together and serve each
other. The ball shape reduces the
outside area and the thorns target
their enemy better. It is the whole
in the thorns and thorns in the
whole.
But

10. That is NOT enough

11. Hedgehogs know
how to curl up.
They still need to
know when to
open up

12. Residual fear
keep hedgehogs
in the stressing
ball form

13. So are
organizations

14. Fear closes organizations up from
emerging opportunities if it lasts long.
Fear also stresses the organization

15. The bullet proof

16. Kodak did not fail
because it missed the
digital age. It actually http://www.forbes.com/sites/avida
n/2012/01/23/kodak-failed-by-
invented the first asking-the-wrong-marketing-
digital camera in 1975. question/
However, instead of
marketing the new
technology, the
company held back for
fear of hurting its
lucrative film business,
even after digital
products were
reshaping the market.

17. Kodak bosses buried
their heads in the
sand of hibernation.
The crystal quartz
turned into sinking
sand

18. It is not
enough to
roll up in
past success

19. It is more
important to
avoid the
irrelevance of
the core
business

20. The Other Side of Innovation
Business tend to wrap up in
the ball of past successes
Physical
Trap
Strategic
Trap
Psychological
Trap

22. Avoid the trap of
past successes

23. http://tommakau.com/2011/03/30/why-great-
companies-fail/

24. Successful Hibernation

25. Hedgehogs hibernate
Stress of defending
strains the body and
it shows symptoms
of hibernation
Businesses do
Stress of defending
strains companies

26. Business Is like A hedgehog: Hibernation is not
the solution
Having one core strategy is unforgivable unless
the company has high adaptability; else
hibernate and die like a hedgehog

27. When do hedgehogs
hibernate?
The timing of
hibernation does
depend on many
things including the
weather. When it gets
very cold, they will
hibernate (if they are
fit and fat enough)
because their natural
food disappears in the
cold weather.

28. Likewise;
companies
hibernate in the
chilly winter of
demand
retraction

29. No hibernation Winter hibernation Full hibernation

30. Do not scare the customers. This
way they might curl up and point
their gulls towards you
Fearful customers will see you as a
threat

31. Having a core business is NOT enough for
growth or survival
Learning from the past to shape
the future is the solution