SlideShare a Scribd company logo
If you can do
something…
to   help someone
will you Do it?
If you know…
a small act…
makes BIG
difference…
will you Do it?
If you know…
a meaningful
campaign…
that brings smiles to
thousand
children
will you JOIN us?
The “SMILEY BOX”
campaign
THE “SMILEY BOX”


 Part of YAN “WISH CAMPAIGN”

 A meaningful campaign to connect:
     Individual to Individual
     Corporation to Corporation

 Run time from mid Nov – Jan (Xmas & Tet)
HOW IT WORKS?


 Yan cooperates with a Fund Raising/ NGO Organization
 We sells the boxes to the Companies at the price of $5/ each
 The Companies then distribute the boxes to their employees and ask
  them to fill up
 In each box, there’s basic info of the recipients so that the employees
  know what to give (Ex: Minh – 5 year-old-boy, blind. Home: Xuan Phuoc or Mai
  – 60 year-old-female. Home: Hong An)
 We’ll collect these boxes later and give them to the Children/ the Old
  (Individual to Individual)
 The money collected (after deducting actual expenses) will be given to
  the HOMES (Corps to Corps) (transparent process and announcement)
HOW IT WORKS?



             +   FUND RAISING
                 ORGANIZATION


HOME                            CORPERATION

                 $5
THE SMILEY BOX - REF

                 You put what you think helpful to the
                 recipient
HOW TO JOIN?


 Step 1: mail to smileybox@yan.vn; confirm no. of boxes you want to buy
  and leave your contact info.
 Step 2: proceed payment to Fund Raising Organization’s account
 Step 3: receive the boxes and fill up

Note:
Yan will collect the boxes and deliver to the Homes.
The money from selling boxes will be public on Yan & Fun Raising
Organization’s website; and will be donated to the Homes after deducting
actual expenses.
PROMO BENEFITS

 Special thanks in Yan PR articles for any purchasers

 01 free PR article on yan.vn for any purchase of 50 boxes
 02 free PR article on yan.vn for any purchase of 100 boxes
 02 free PR article + 01 banner (1 week) on yan.vn for any purchase of
  200 boxes

 02 free PR article + 01 banner (1 week) on yan.vn
+ ending credit in Zoom (tv 4-min material) on yantv for any purchase of
300 boxes

 02 free PR article + 01 banner (1 week) on yan.vn
+ VJ spiels & ending credit in Zoom (tv 4-min material) on yantv for any
purchase of over 400 boxes
TIMELINE


         Nov                       Dec                              Jan
     W3        W4        W1   W2         W3       W4      W1   W2         W3       W4
     15            25                            18-19                            27-28
preparation open sales                          Collect                          Collect
                                                 21-24                            29-30
                                              Give Away                        Give Away
CONTACT


Marcom Department
smileybox@yan.vn

YANTV JSC
125/20 Hoa Hung, Ward 12, Dist 10, HCMC
Tel: 848 626 44 666
THANK YOU

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The smiley box

  • 1.
  • 2. If you can do something…
  • 3. to help someone
  • 11. that brings smiles to thousand children
  • 14. THE “SMILEY BOX”  Part of YAN “WISH CAMPAIGN”  A meaningful campaign to connect: Individual to Individual Corporation to Corporation  Run time from mid Nov – Jan (Xmas & Tet)
  • 15. HOW IT WORKS?  Yan cooperates with a Fund Raising/ NGO Organization  We sells the boxes to the Companies at the price of $5/ each  The Companies then distribute the boxes to their employees and ask them to fill up  In each box, there’s basic info of the recipients so that the employees know what to give (Ex: Minh – 5 year-old-boy, blind. Home: Xuan Phuoc or Mai – 60 year-old-female. Home: Hong An)  We’ll collect these boxes later and give them to the Children/ the Old (Individual to Individual)  The money collected (after deducting actual expenses) will be given to the HOMES (Corps to Corps) (transparent process and announcement)
  • 16. HOW IT WORKS? + FUND RAISING ORGANIZATION HOME CORPERATION $5
  • 17. THE SMILEY BOX - REF You put what you think helpful to the recipient
  • 18. HOW TO JOIN?  Step 1: mail to smileybox@yan.vn; confirm no. of boxes you want to buy and leave your contact info.  Step 2: proceed payment to Fund Raising Organization’s account  Step 3: receive the boxes and fill up Note: Yan will collect the boxes and deliver to the Homes. The money from selling boxes will be public on Yan & Fun Raising Organization’s website; and will be donated to the Homes after deducting actual expenses.
  • 19. PROMO BENEFITS  Special thanks in Yan PR articles for any purchasers  01 free PR article on yan.vn for any purchase of 50 boxes  02 free PR article on yan.vn for any purchase of 100 boxes  02 free PR article + 01 banner (1 week) on yan.vn for any purchase of 200 boxes  02 free PR article + 01 banner (1 week) on yan.vn + ending credit in Zoom (tv 4-min material) on yantv for any purchase of 300 boxes  02 free PR article + 01 banner (1 week) on yan.vn + VJ spiels & ending credit in Zoom (tv 4-min material) on yantv for any purchase of over 400 boxes
  • 20. TIMELINE Nov Dec Jan W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 15 25 18-19 27-28 preparation open sales Collect Collect 21-24 29-30 Give Away Give Away
  • 21. CONTACT Marcom Department smileybox@yan.vn YANTV JSC 125/20 Hoa Hung, Ward 12, Dist 10, HCMC Tel: 848 626 44 666