1. Carly O’Donnell

2. 



Doha, Qatar
2006
Luxury Mall
Ice Skating, IMAX,
Amusement Park,
Canal with gondola
rides, shopping,
dining

3. 



May 28, 2012
Fire in the child care
Malfunction of
sprinkler system
16 total dead, 13
children

4. 




No response from Villagio
Very little response during investigation
Shut down facility
Opened facility September 2012
Still compensating victims

5. 



Hostile toward Villaggio
Letters and emails
Boycott
Ministry of Interior Qatar

6. 



Focused on victims’ families
Weekes Triplets
Rumors
Blamed Villaggio

7. 




Press Conference
Social Media
Two-Way Communication
Compensating Victims
Changing Procedures