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Content for SEO
- 2. Why is content key for SEO? • Search engines are looking for content that contains the keywords and phrases internet users search for. Content that incorporates these keywords are determined the most relevant for that subject and appear on the first page of search engine results for that keyword. • So for example, if you’re creating some content around property prices in Falmouth, consider incorporating the term ‘estate agents in Falmouth’ and ‘houses to buy in Falmouth’ as naturally as possible into the copy.
- 3. Tips for Writing SEO Content • Optimise your content for humans. Google prefers natural content, write engaging, informative content with your audience/user in mind. • Forget keyword density – Its important to use relevant keywords in your copy but use them naturally in titles and text body. Cramming keywords in will do more harm then good.
- 4. Tips for Writing SEO Content • Use related keywords, synonyms and keyword variations – it’s a way to make your content more relevant without keyword stuffing. • Write in-depth, long, quality content – The average web page ranking on the first page of Google has over 2000 words
- 5. Tips for Writing SEO Content • Get your content noticed - Sharing gets you links and traffic. The more shares your content receives the more relevant and popular it will seem to Google. • Title tags – Title tags are one of the first things Google looks at when categorising a page so they need to include relevant keywords. Make sure title tags include keyphrases. • Include rich media – videos, imagery to engage your audience further and promote them to share its content.
- 6. Tips for Writing SEO Content • External Linking - You can also encourage others to link to you by linking to them. In addition to building up goodwill with other website owners and bloggers, linking out to other great resources also helps your audience find great information and shows search engines that you are “connected” online. • Internal Linking - Linking to pages and posts inside your own website helps search engines index every page of your site and helps visitors get around and find what they’re looking for.