The report covers the Salesforce Connections event, which had over 5,000 attendees in Atlanta. Key takeaways include the introduction of a Lightning user experience for Marketing Cloud, new predictive capabilities in Journey Builder, and various enhancements in studios for social, email, mobile, advertising, and web. The author expresses satisfaction with Salesforce's efforts to consolidate and innovate in digital relationships.

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Event Report – Salesforce Connections
Largest Connections, over 5ooo attendants, held in downtown Atlanta
Top Takeaways:
• Lightning user experience coming to MarketingCloud – now MarketingCloud
Lightning
• Predictive Capabilities coming to Journey Builder
• Builders: Audience, Journey, Analytics (Data & Analytics), Content (new),
Personalization (Predictive Intelligence)
• Studios: Social (Radian6 / BuddyMedia) / Email (new) / Mobile (new name) /
Advertising (Social.com + Active Audiences) / Web Studio (CloudPages)
MyPOV: Good to see Salesforce consolidate and harmonize, good to
see innovation for digital relationships. About time.