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Expression of Interest–
             Convenience store/ Restaurant at
                   HPCL Retail Outlets
AHRO:ALR:RET                                                      14th October, 2010


REF: ADVERTISEMENT IN `INDIAN EXPRESS ‘ & `SANDESH’ DT : 14-10-2010

Hindustan Petroleum Corporation Limited is the second largest Petroleum Refining and
Marketing Company in India with a vast fuel Retail Outlet network of about 9000
strategically located retail outlets. These retail outlets are catering to the petroleum
product requirements of customers in every part of the country, with the strongest
presence in all Metros and Other cities amongst Indian petroleum Industry.

With a view to provide outstanding Customer and Vehicle care at our Retail Outlets,
we are actively pursuing an initiative to provide various value added facilities and
services through these outlets and have already introduced amenities such as
Convenience/Speciality Stores, ATMs, Loan Shops, Food Counters and Communication
Centers (STD/ISD/PCO). These conveniences are available at a large number of HPCL
Retail Outlets across the country. Our experience has shown that customers have
received this ‘one-stop’ shopping solution very well and the overall response has been
extremely encouraging. We have also launched a loyalty program for our customers
through branded credit/debit cards that will offer benefits in terms of rewards and
accomplishment of multiple activities through the same card.

We propose to enter into an arrangement with prominent organization/s of repute
with established track record of successfully operating a chain of Convenience Stores /
/ Specialty Stores / Food outlets/ Any other customer convenience facility. As part of
this arrangement, we would allow the short listed organization/s to operate the
facility at Our Retail outlets mentioned in the annexure-1.




                                           1
Objective

The objective of this EOI document is to spell out the salient details of the proposed
arrangement to enable organizations engaged in operating a chain of Convenience
stores / Food outlets or allied businesses respond to this EOI, confirm their willingness
to take up this activity

We are separately providing details of retail outlet in Annexure-1, where we
propose to provide such facilities. In case this proposal fits into your business
plans, please provide us with preliminary offer towards the same.

Proposed Activity

As stated above, the activity proposed is to set up a Convenience stores / Food outlets
or allied businesses at our outlets (Petrol Pump) located at various places, as detailed
in annexure-1, in association with an organization of repute having requisite expertise
and a successful track record in the business. At the outlets situated at Oran/ Doliya/
Chotila proposals for a smaller area ( w.r.t. area mentioned in Annexure-1) may be
considered.

HPCL’s Scope
On its part, HPCL will:

       Provide necessary carved out space and superstructure for the facility including
       glazing.
       Allow the selected party to operate such facility as described above at the
       premises of HPCL Retail Outlets
       Provide necessary utility connections with separate consumption meters
       Provide space for putting up signages for visibility, as per availability
       Provide space at the Retail Outlets for parking of customers’ vehicles for a
       limited time of transaction, subject to availability

Expectation From Selected Party
The selected party, on its part would:

       Ideally be a reputed, well accepted brand name in Convenience Stores, Food
       retailing or allied business with a successful track record of operating a chain
       of Convenience stores / Food outlets or a similar business line
       Provide the necessary furniture, fixtures and equipment viz. air-conditioning,
       refrigerated display counters, freezers, microwave ovens, computers with
       requisite software etc. for efficient operation of the outlets
       Implement necessary operating systems and provide necessary manpower for
       operating the Convenience Stores, Food retailing or allied business
       Make necessary working capital investments in the outlets




                                           2
Provide the entire range of items for sale at the outlets in line with the
   customers’ requirements with the greatest attention to aspects relating to
   health, hygiene & aesthetics
   Have full knowledge of the prevailing laws and regulations governing the
   operation of such facility and have the capabilities to operate in accordance
   with the same.

Mode of Operation

Select party shall fully comply with the prevailing laws and regulations governing
the respective business. An agreement shall be signed detailing the mutual
understanding on operation of the site. This agreement shall be initially for a
period of three years. The Corporation will have the option to renew it for another
term of three years on mutually agreeable terms & conditions, subject to
satisfactory performance, taking into account the success of Convenience Stores,
Food retailing or allied business the efforts put in to develop the brand image and
the impact on the fuel retailing business of the HPCL retail outlets.

Please note that there will be a lock-in period of 24 months during which the
selected party will not be allowed to terminate the agreement and close down
the operation of the Facility. All other terms & conditions governing the
operation of such facility shall be included in the agreement.

Please note that no alcoholic beverages will be allowed to be sold / consumed
at such Convenience Stores, Food retailing or allied business. Direct heating is not
permitted in the premises of retail outlets situated at Gandhinagar, Sola Road-
Ahmedabad, Bopal- Ahmedabad & at Mansi circle-Ahmedabad (Ground floor
space ).

For this location, competent officer of HPCL shall issue a specific authorization for
establishment Convenience Stores, Food retailing or allied business at this location
in line with the terms and conditions contained in the agreement.

Having stated our intentions & expectations, we invite a comprehensive
business proposal from you structured on the following lines:

Credentials
• Profile of the organization/Brief history; promoters’ background
• Experience & expertise in the field of managing such facilities (Please mention
   no. of years in such business & number of existing outlets operated by you)
• Organisation structure
• Turnover details and other critical ratios pertinent to business
• Supply chain capabilities
• Brand equity
• IT capabilities in handling the front as well as back end of the business
• Details of the Business Plans to set up your outlets.




                                        3
We seek “Expression of Interest’’ from you on the above lines by 4.00 p.m. on
30.10.2010

Please note that:

    •   HPCL reserves the right to amend, rescind or reissue this Expression of Interest
        (EOI) anytime after issuance at its discretion. Amendments, if any, will be
        advised thru our website www.hindustanpetroleum.com and shall be binding
        on them.

    •   HPCL reserves the right to accept any EOI and reject any or all responses to
        this advertisement without assigning any reasons for the same with no penalty
        to itself.

    •   HPCL will evaluate the proposals following such methods, criteria and
        rationale, which in its, opinion, are in the best interest of HPCL.

    •   Request for proposal ( RFP ) documents will be sent to the parties meeting the
        eligibility criterion

    •   Proposals received pursuant to this EOI will become the property of HPCL and
        shall not be returned.

Your proposal marked “Expression of Interest for operation of Convenience Stores,
Food retailing or allied business” may be sent to Shri Manoj Goyal, Manager-E&P,
Hindustan Petroleum Corporation Ltd., B/H. Memnagar Fire Station, Near Vijay Char
Rasta, Navrangpura, Ahmedabad-380 009.

For any clarifications, you can contact the Shri Lakshmanarao, Manager-Marketing (
avnskl@hpcl.co.in ) or Sri D.N.Krishnamurthy, Chief Regional Manager (
dnkmurthy@hpcl.co.in )




                                           4
ANNEXURE-1
EXPRESSION OF INTEREST REF: AHRO/ALR/RET DT: 14-10-2010


S.NO            OUTLET NAME & ADDRESS          AREA       REMARKS
                                               (SQ.FT)
1      AUTO CARE CENTRE, HP PETROL PUMP, BLOCK 4300       GROUND FLOOR
       NO.276, SURVEY 234/2&3, VILLAGE- ORAN,             & FIRST FLOOR
       TALUKA-PRANTIJ,         DIST-SABARKANTHA,
       GUJARAT, PIN CODE - 383205

2      HP COMCO VASTRAPUR AHMEDABAD, HP            2450   GROUND FLOOR-
       PETROL PUMP, TPS NO.1 FINAL PLOT NO.42/3,          450;
       VASTRAPUR, AHMEDABAD, DIST-AHMEDABAD,              FIRST  FLOOR-
       GUJARAT, PIN CODE - 380015                         2000
3      SADGURU FILLING STATION, HP PETROL PUMP,    900    FIRST FLOOR
       PLOT 60, 61 & 67 SURVERY NO 244, BOPAL,
       TALUKA-DASKROI, DIST-AHMEDABAD, GUJARAT,
       PIN CODE - 380058

4      HP COMCO DOLIYA, HP PETROL PUMP, BLOCK      4000   GROUND FLOOR
       N0 65, NH-8A,, VILLAGE- AYA KESARPAR,
       TALUKA-SAYALA,       DIST-SURENDRANAGAR,
       GUJARAT, PIN CODE - 363430

5      HP COMCO CHOTILA, HP PETROL PUMP, BLOCK     3200   GROUND FLOOR
       92/P, NANA KANDHASAR, VILLAGE CHOTILA ON
       NH       8A,    TALUKA-CHOTILA,     DIST-
       SURENDRANAGAR, GUJARAT, PIN CODE -
       363020

6      HP COMCO SOLA ROAD, HP PETROL PUMP,         440    GROUND FLOOR
       PLOT NO 232/1, , TP-1, SATTADHAR CHAR
       RASTA, SOLA ROAD, AHMEDABAD, DIST-
       AHMEDABAD, GUJARAT, PIN CODE - 380061

7      HP COMCO GANDHINAGAR, HP PETROL PUMP,       2000   GROUND FLOOR-
       SECTOR-6, NEAR PATHIKASHARAM & ST BUS              1000; FIRST
       DEPOT, GANDHINAGAR. GUJARAT.                       FLOOR-1000




                                     5

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Eoi details

  • 1. Expression of Interest– Convenience store/ Restaurant at HPCL Retail Outlets AHRO:ALR:RET 14th October, 2010 REF: ADVERTISEMENT IN `INDIAN EXPRESS ‘ & `SANDESH’ DT : 14-10-2010 Hindustan Petroleum Corporation Limited is the second largest Petroleum Refining and Marketing Company in India with a vast fuel Retail Outlet network of about 9000 strategically located retail outlets. These retail outlets are catering to the petroleum product requirements of customers in every part of the country, with the strongest presence in all Metros and Other cities amongst Indian petroleum Industry. With a view to provide outstanding Customer and Vehicle care at our Retail Outlets, we are actively pursuing an initiative to provide various value added facilities and services through these outlets and have already introduced amenities such as Convenience/Speciality Stores, ATMs, Loan Shops, Food Counters and Communication Centers (STD/ISD/PCO). These conveniences are available at a large number of HPCL Retail Outlets across the country. Our experience has shown that customers have received this ‘one-stop’ shopping solution very well and the overall response has been extremely encouraging. We have also launched a loyalty program for our customers through branded credit/debit cards that will offer benefits in terms of rewards and accomplishment of multiple activities through the same card. We propose to enter into an arrangement with prominent organization/s of repute with established track record of successfully operating a chain of Convenience Stores / / Specialty Stores / Food outlets/ Any other customer convenience facility. As part of this arrangement, we would allow the short listed organization/s to operate the facility at Our Retail outlets mentioned in the annexure-1. 1
  • 2. Objective The objective of this EOI document is to spell out the salient details of the proposed arrangement to enable organizations engaged in operating a chain of Convenience stores / Food outlets or allied businesses respond to this EOI, confirm their willingness to take up this activity We are separately providing details of retail outlet in Annexure-1, where we propose to provide such facilities. In case this proposal fits into your business plans, please provide us with preliminary offer towards the same. Proposed Activity As stated above, the activity proposed is to set up a Convenience stores / Food outlets or allied businesses at our outlets (Petrol Pump) located at various places, as detailed in annexure-1, in association with an organization of repute having requisite expertise and a successful track record in the business. At the outlets situated at Oran/ Doliya/ Chotila proposals for a smaller area ( w.r.t. area mentioned in Annexure-1) may be considered. HPCL’s Scope On its part, HPCL will: Provide necessary carved out space and superstructure for the facility including glazing. Allow the selected party to operate such facility as described above at the premises of HPCL Retail Outlets Provide necessary utility connections with separate consumption meters Provide space for putting up signages for visibility, as per availability Provide space at the Retail Outlets for parking of customers’ vehicles for a limited time of transaction, subject to availability Expectation From Selected Party The selected party, on its part would: Ideally be a reputed, well accepted brand name in Convenience Stores, Food retailing or allied business with a successful track record of operating a chain of Convenience stores / Food outlets or a similar business line Provide the necessary furniture, fixtures and equipment viz. air-conditioning, refrigerated display counters, freezers, microwave ovens, computers with requisite software etc. for efficient operation of the outlets Implement necessary operating systems and provide necessary manpower for operating the Convenience Stores, Food retailing or allied business Make necessary working capital investments in the outlets 2
  • 3. Provide the entire range of items for sale at the outlets in line with the customers’ requirements with the greatest attention to aspects relating to health, hygiene & aesthetics Have full knowledge of the prevailing laws and regulations governing the operation of such facility and have the capabilities to operate in accordance with the same. Mode of Operation Select party shall fully comply with the prevailing laws and regulations governing the respective business. An agreement shall be signed detailing the mutual understanding on operation of the site. This agreement shall be initially for a period of three years. The Corporation will have the option to renew it for another term of three years on mutually agreeable terms & conditions, subject to satisfactory performance, taking into account the success of Convenience Stores, Food retailing or allied business the efforts put in to develop the brand image and the impact on the fuel retailing business of the HPCL retail outlets. Please note that there will be a lock-in period of 24 months during which the selected party will not be allowed to terminate the agreement and close down the operation of the Facility. All other terms & conditions governing the operation of such facility shall be included in the agreement. Please note that no alcoholic beverages will be allowed to be sold / consumed at such Convenience Stores, Food retailing or allied business. Direct heating is not permitted in the premises of retail outlets situated at Gandhinagar, Sola Road- Ahmedabad, Bopal- Ahmedabad & at Mansi circle-Ahmedabad (Ground floor space ). For this location, competent officer of HPCL shall issue a specific authorization for establishment Convenience Stores, Food retailing or allied business at this location in line with the terms and conditions contained in the agreement. Having stated our intentions & expectations, we invite a comprehensive business proposal from you structured on the following lines: Credentials • Profile of the organization/Brief history; promoters’ background • Experience & expertise in the field of managing such facilities (Please mention no. of years in such business & number of existing outlets operated by you) • Organisation structure • Turnover details and other critical ratios pertinent to business • Supply chain capabilities • Brand equity • IT capabilities in handling the front as well as back end of the business • Details of the Business Plans to set up your outlets. 3
  • 4. We seek “Expression of Interest’’ from you on the above lines by 4.00 p.m. on 30.10.2010 Please note that: • HPCL reserves the right to amend, rescind or reissue this Expression of Interest (EOI) anytime after issuance at its discretion. Amendments, if any, will be advised thru our website www.hindustanpetroleum.com and shall be binding on them. • HPCL reserves the right to accept any EOI and reject any or all responses to this advertisement without assigning any reasons for the same with no penalty to itself. • HPCL will evaluate the proposals following such methods, criteria and rationale, which in its, opinion, are in the best interest of HPCL. • Request for proposal ( RFP ) documents will be sent to the parties meeting the eligibility criterion • Proposals received pursuant to this EOI will become the property of HPCL and shall not be returned. Your proposal marked “Expression of Interest for operation of Convenience Stores, Food retailing or allied business” may be sent to Shri Manoj Goyal, Manager-E&P, Hindustan Petroleum Corporation Ltd., B/H. Memnagar Fire Station, Near Vijay Char Rasta, Navrangpura, Ahmedabad-380 009. For any clarifications, you can contact the Shri Lakshmanarao, Manager-Marketing ( avnskl@hpcl.co.in ) or Sri D.N.Krishnamurthy, Chief Regional Manager ( dnkmurthy@hpcl.co.in ) 4
  • 5. ANNEXURE-1 EXPRESSION OF INTEREST REF: AHRO/ALR/RET DT: 14-10-2010 S.NO OUTLET NAME & ADDRESS AREA REMARKS (SQ.FT) 1 AUTO CARE CENTRE, HP PETROL PUMP, BLOCK 4300 GROUND FLOOR NO.276, SURVEY 234/2&3, VILLAGE- ORAN, & FIRST FLOOR TALUKA-PRANTIJ, DIST-SABARKANTHA, GUJARAT, PIN CODE - 383205 2 HP COMCO VASTRAPUR AHMEDABAD, HP 2450 GROUND FLOOR- PETROL PUMP, TPS NO.1 FINAL PLOT NO.42/3, 450; VASTRAPUR, AHMEDABAD, DIST-AHMEDABAD, FIRST FLOOR- GUJARAT, PIN CODE - 380015 2000 3 SADGURU FILLING STATION, HP PETROL PUMP, 900 FIRST FLOOR PLOT 60, 61 & 67 SURVERY NO 244, BOPAL, TALUKA-DASKROI, DIST-AHMEDABAD, GUJARAT, PIN CODE - 380058 4 HP COMCO DOLIYA, HP PETROL PUMP, BLOCK 4000 GROUND FLOOR N0 65, NH-8A,, VILLAGE- AYA KESARPAR, TALUKA-SAYALA, DIST-SURENDRANAGAR, GUJARAT, PIN CODE - 363430 5 HP COMCO CHOTILA, HP PETROL PUMP, BLOCK 3200 GROUND FLOOR 92/P, NANA KANDHASAR, VILLAGE CHOTILA ON NH 8A, TALUKA-CHOTILA, DIST- SURENDRANAGAR, GUJARAT, PIN CODE - 363020 6 HP COMCO SOLA ROAD, HP PETROL PUMP, 440 GROUND FLOOR PLOT NO 232/1, , TP-1, SATTADHAR CHAR RASTA, SOLA ROAD, AHMEDABAD, DIST- AHMEDABAD, GUJARAT, PIN CODE - 380061 7 HP COMCO GANDHINAGAR, HP PETROL PUMP, 2000 GROUND FLOOR- SECTOR-6, NEAR PATHIKASHARAM & ST BUS 1000; FIRST DEPOT, GANDHINAGAR. GUJARAT. FLOOR-1000 5